According to a new report, published by KBV research, The Global Kombucha Market size is expected to reach $9.3 billion by 2031, rising at a market growth of 15.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 3,506.3 hundred tonnes, experiencing a growth of 23.5% (2020-2023).
The Inorganic segment is anticipating a CAGR of 16% during (2024 - 2031). Inorganic kombucha products are often priced lower due to the lower cost of conventional farming practices and non-organic ingredients. This makes them more accessible to budget-conscious consumers who may prioritize affordability over organic certification. Also, inorganic kombucha products may be more readily available in mainstream grocery stores and supermarkets.
The Bottle segment is leading the Global Kombucha Market by Packaging Type in 2023; thereby, achieving a market value of $6.7 billion by 2031. Bottled kombucha offers convenience to consumers who prefer ready-to-drink beverages that can be easily consumed on the go. Bottles are portable and convenient for carrying to work, school, or outdoor activities, making them a popular choice for busy individuals seeking quick refreshment.
The Hard segment is showcasing a CAGR of 17% during (2024 - 2031). Hard kombucha aligns with growing health and wellness trends, offering a lighter, lower-alcohol alternative to traditional beer and cider. Many consumers perceive hard kombucha as a healthier choice due to its probiotic content, natural ingredients, and potential digestive health benefits, contributing to its rising popularity among health-conscious consumers.
The Supermarket segment dominated the Global Kombucha Market by Distribution Channel in 2023,; thereby, achieving a market value of $4.3 billion by 2031. Supermarkets offer extensive shelf space and inventory capacity, allowing them to stock various kombucha brands and flavors. This wide availability makes it convenient for consumers to find kombucha products during regular grocery shopping trips, contributing to higher sales and market penetration.
The Non-Flavored segment is registering a CAGR of 16.1% during (2024 - 2031). Non-flavored kombucha is perceived as a pure and natural beverage with minimal ingredients, appealing to health-conscious consumers seeking simplicity and transparency in their food and beverage choices. Non-flavored kombucha retains the health benefits associated with traditional kombucha, including probiotics and antioxidants, without adding sugars or artificial flavorings in flavored varieties.
Full Report: https://www.kbvresearch.com/kombucha-market/
The North America region dominated the Global Kombucha Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3.9 billion by 2031. The Europe region is experiencing a CAGR of 14.6% during (2024 - 2031). Additionally, The Asia Pacific region would exhibit a CAGR of 16.1% during (2024 - 2031).
By Nature (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Packaging Type (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Product (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Flavor (Volume, Hundred Tonnes, USD Billion, 2020-2031)
By Geography (Volume, Hundred Tonnes, USD Billion, 2020-2031)
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