According to a new report, published by KBV research, The Global Lipstick Market size is expected to reach $25.7 billion by 2031, rising at a market growth of 14.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 787.01 Million Units (3.5 GRAMS) experiencing a growth of 13.7% (2020-2023).
The influence of K-Beauty (Korean Beauty) and J-Beauty (Japanese Beauty) has introduced a fresh, minimalist approach to makeup that has profoundly impacted global beauty trends, including the lipstick market. These trends emphasize a natural, lightweight, and “barely-there” look that enhances rather than covers one’s features, favoring a soft, subtle aesthetic over bold or heavily pigmented styles.
The Supermarkets/Hypermarkets segment is experiencing a CAGR of 13.5 % during the forecast period. The supermarkets/hypermarkets segment is growing due to its wide product variety, competitive pricing, and accessibility to a broad consumer base. These retail outlets provide a unified purchasing experience, which appeals to customers who prioritize convenience and wish to compare a variety of brands and shades in a single location.
The Matte segment led the maximum revenue in the Global Lipstick Market by Product Type in 2023, thereby, achieving a market value of $11.7 billion by 2031. Matte lipsticks provide a smooth, non-reflective finish that gives a sophisticated look, which is popular among consumers seeking a polished appearance. Their resistance to smudging and minimal transfer qualities are particularly appealing for wear in professional or social settings where frequent touch-ups aren’t ideal.
The Stick segment is growing at a CAGR of 13.7 % during the forecast period. The stick lipstick segment remains the most popular, driven by its classic appeal, ease of application, and portability. Traditional stick lipsticks are known for their solid structure, which allows for precise and convenient application, making them a staple in everyday beauty routines.
Full Report: https://www.kbvresearch.com/lipstick-market/
The Europe region dominated the Global Lipstick Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $8.5 billion by 2031. The North America region is anticipated to grow at a CAGR of 13.6% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 14.6% during (2024 - 2031).
By Distribution Channel (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
By Product Type (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
By Form (Volume, Million Units (3.5 GRAMS), USD Billion, 2020-2031)
Unique Offerings 
