According to a new report, published by KBV research, The Global Location Analytics Market size is expected to reach $52.81 billion by 2031, rising at a market growth of 14.1% CAGR during the forecast period.
The Solution segment is poised to grow at a CAGR of 13.3 % during the forecast period. Organizations prefer end-to-end solutions that offer data collection, visualization, predictive analytics, and AI-driven decision-making in a single framework, reducing the need for multiple disparate tools. The increasing use of IoT, GPS tracking, AI-powered analytics, and cloud-based platforms has made these solutions indispensable for retail, logistics, urban planning, and telecommunications industries.
The Outdoor segment captured the maximum revenue in the Global Location Analytics Market by Location Type in 2023, thereby, achieving a market value of $32.4 billion by 2031. Logistics, transportation, agriculture, urban planning, and tourism heavily rely on outdoor location analytics for fleet management, route optimization, environmental monitoring, and disaster response planning. The rapid expansion of 5G networks, AI-driven analytics, and IoT-enabled smart devices has enhanced the precision and scalability of outdoor tracking solutions.
The On-Premises segment is experiencing a CAGR of 13.7 % during the forecast period. The on-premise segment is driven by the increasing need for data security, regulatory compliance, and full control over geospatial information, particularly in industries such as government, defense, banking, and healthcare. Organizations that handle sensitive location data prefer on-premise solutions to ensure privacy, uninterrupted operations, and customized system configurations that align with their security protocols.
The Retail segment led the maximum revenue in the Global Location Analytics Market by Industry Vertical in 2023, thereby, achieving a market value of $9.8 billion by 2031. Retailers use geospatial intelligence, AI-driven foot traffic analysis, and geofencing technologies to optimize store locations, predict consumer trends, and enhance in-store experiences. With the shift towards omnichannel retailing, e-commerce expansion, and hyper-personalized marketing campaigns, businesses increasingly leverage real-time location intelligence to improve inventory management, target advertisements, and drive customer engagement.
The Risk Assessment & Mitigation segment is growing at a CAGR of 12 % during the forecast period. Insurance, real estate, banking, and urban planning organizations utilize AI-powered location analytics, historical mapping, and climate modeling to assess risks related to natural disasters, financial fraud, supply chain disruptions, and urban infrastructure planning. The integration of geospatial data visualization, real-time monitoring, and predictive analytics allows businesses to proactively identify and mitigate risks, thereby assuring improved security, compliance, and strategic decision-making in a variety of industries.
Full Report: https://www.kbvresearch.com/location-analytics-market/
The North America region dominated the Global Location Analytics Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $17.7 billion by 2031. The Europe region is anticipated to grow at a CAGR of 13.9% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 14.6% during (2024 - 2031).
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