The Worldwide Mobile Marketing Market is Projected to reach USD 92.32 Billion by 2031, at a CAGR of 23.1%

30-Jan-2025 | Report Format: Electronic (PDF)

Mobile Marketing Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Mobile Marketing Market size is expected to reach $92.32 billion by 2031, rising at a market growth of 23.1% CAGR during the forecast period.

AI and machine learning are transforming mobile marketing by enabling marketers to automate processes, analyze vast amounts of data, and deliver personalized experiences at scale. AI is used for predictive analytics, chatbots, recommendation engines, and dynamic pricing models. The growing use of voice assistants like Siri, Alexa, and Google Assistant is prompting businesses to optimize their mobile marketing strategies for voice search.

Mobile Marketing Market Size - By Region

The Platform segment captured the maximum revenue in the Global Mobile Marketing Market by Component in 2023, thereby, achieving a market value of $57.8 billion by 2031. This can be attributed to the growing adoption of advanced mobile marketing platforms that help businesses manage campaigns, track customer behaviour, personalize messaging, and optimize mobile advertising. These platforms offer a range of features, such as targeting, analytics, and automation, which have become crucial for marketers aiming to enhance customer engagement and maximize ROI.

The Large Enterprises segment is experiencing a CAGR of 22.7 % during the forecast period. This can be attributed to large companies' extensive budgets and resources to invest in sophisticated and large-scale mobile marketing campaigns. These enterprises typically utilize a combination of mobile web, app-based marketing, push notifications, SMS, and other channels to reach a broad and diverse customer base.

The Mobile Web segment led the maximum revenue in the Global Mobile Marketing Market by Application in 2023, thereby, achieving a market value of $19.6 billion by 2031. This was primarily due to the increasing use of smartphones and tablets for internet browsing, making the mobile web an essential tool for reaching consumers. Mobile-optimized websites and web advertising have become a key part of marketing strategies, helping businesses capture attention and drive engagement through responsive design, fast-loading pages, and targeted ads.

The Retail segment is growing at a CAGR of 21.7 % during the forecast period. The retail industry has been at the forefront of adopting mobile marketing solutions, driven by the need to reach consumers on the go. Mobile platforms, such as apps, SMS, push notifications, and mobile web ads, enable retailers to directly engage with consumers, personalize promotions, and drive in-store traffic or online purchases.

Full Report: https://www.kbvresearch.com/mobile-marketing-market/

The North America region dominated the Global Mobile Marketing Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $32.1 billion by 2031. The Europe region is anticipated to grow at a CAGR of 22.7% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 23.8% during (2024 - 2031).

List of Key Companies Profiled

  • SAS Institute Inc.
  • LoopMe Limited
  • Yahoo Inc.
  • Google LLC (Alphabet Inc.)
  • IBM Corporation
  • InMobi Pte. Ltd.
  • Adobe, Inc.
  • App Samurai Inc.
  • Oracle Corporation
  • Salesforce, Inc.

Mobile Marketing Market Report Segmentation

By Component

  • Platform
  • Services

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

By Application

  • Mobile Web
  • SMS
  • Push Notifications
  • Location-Based Marketing
  • In-App Messages
  • QR Codes
  • Other Application

By End Use

  • Retail
  • Media & Entertainment
  • IT & Telecom
  • Automotive
  • BFSI
  • Travel
  • Healthcare
  • Other End Use

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Call: +1(646) 600-5072

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