According to a new report, published by KBV research, The Global Podcast Advertising Market size is expected to reach $31.7 billion by 2030, rising at a market growth of 14.6% CAGR during the forecast period.
The Host-Read Ads segment is leading the Global Podcast Advertising Market by Ad Type in 2022; thereby, achieving a market value of $19.9 billion by 2030. Listeners tend to trust podcast hosts and their recommendations. When the host personally endorses a product or service, it carries a level of authenticity that traditional ads often lack. Host-read ads are seamlessly woven into the podcast content, making them less disruptive and more engaging. Listeners are more likely to pay attention to and remember these ads. Host-read ads are typically relevant to the podcast's topic or theme.
The Branded Content segment is exhibiting a CAGR of 16.6% during (2023 - 2030). Branded content, also known as native advertising or sponsored content, involves advertisers collaborating with podcast creators to produce content that connects with the brand's message and values while integrating seamlessly into the podcast episode. Branded content is often presented in a natural and authentic way within the podcast's context. When hosts or podcasters integrate the brand's message into their show, it resonates more with listeners and feels less like a traditional ad.
The News & Politics segment is generating the maximum revenue in the Global Podcast Advertising Market by Content Genre in 2022; thereby, achieving a market value of $8.9 billion by 2030. The segment’s podcast audience is highly engaged and actively seeks content related to current events, politics, and social issues. Advertisers can reach a dedicated and informed audience. During election seasons, political campaigns increasingly use podcast advertising to connect with voters. Candidates and political organizations leverage podcasts to share their platforms, engage in interviews, and target specific demographics.
The IT & Telecommunication segment is capturing a CAGR of 14.2% during (2023 - 2030). Podcasts in this segment attract tech enthusiasts, IT professionals, developers, and those interested in the latest technology trends. Advertisers can target niche and engage an audience with specific tech interests. IT and tech podcasts cover various topics, including software development, cybersecurity, artificial intelligence, cloud computing, networking, and more. Advertisers can select podcasts that align with their products or services.
The North America market dominated the Global Podcast Advertising Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $11.3 billion by 2030. The Europe region is anticipated to grow at a CAGR of 14.2% during (2023 - 2030). Additionally, The Asia Pacific region would witness a CAGR of 15.5% during (2023 - 2030).
Full Report: https://www.kbvresearch.com/podcast-advertising-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of AdvertiseCast, LLC (Liberated Syndication), Acast AB, Amazon.com, Inc., Audacy Inc., Podbean Tech Inc., SoundCloud Global Limited & Co. KG, Spotify Technologies S.A., Stitcher Media LLC(Sirius XM Holdings Inc.), Clear Link Technologies, LLC (Sykes Enterprises) and True Native Media
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