According to a new report, published by KBV research, The Global Programmatic Display Market size is expected to reach $411.6 billion by 2030, rising at a market growth of 32.9% CAGR during the forecast period.
Blockchain technology is gaining traction within the programmatic display market, offering enhanced transparency and security. By providing a decentralized and tamper-proof ledger, blockchain ensures that advertisers can trace the origin and journey of each ad impression, mitigating ad fraud and ensuring a more trustworthy ecosystem. Advertisers are exploring new ways to integrate immersive and interactive experiences into programmatic campaigns as AR and VR technologies advance. These technologies can transform the traditional ad format, creating more engaging and memorable interactions with the audience.
The growing prevalence of voice-activated devices has led advertisers to consider the impact of voice search on programmatic display advertising. Adapting campaigns to align with voice search queries’ nuances is essential for maintaining relevance and visibility in an evolving digital landscape. Programmatic advertising is moving towards hyper-personalization through the integration of predictive analytics. Through the examination of past data and patterns of user behavior, advertisers can forecast users’ specific preferences and provide them with exceptionally tailored content in real-time. This optimizes the user experience and increases the efficacy of their campaigns.
The Private Marketplaces (PMP) segment is generating highest revenue in the Global Programmatic Display Market by Channel in 2022; thereby, achieving a market value of $243.8 Billion by 2030. Concerns over ad fraud, inappropriate content, and brand reputation have led advertisers to prioritize brand safety and control in their advertising strategies. PMPs offer a controlled environment where advertisers can align their brands with trusted publishers and exert greater control over where their ads appear, reducing the risk of negative associations and ad wastage. Hence, these factors can assist in the upcoming years.
The Mobile Video segment is experiencing a CAGR of 33.2% during (2023 - 2030). With users spending a significant amount of their daily screen time on mobile devices, advertisers recognize the need to capture attention where it is most concentrated. The increasing mobile phone users will influence the demand in the segment. As per the data from the International Trade Administration, Brazil will be among the five largest smartphone sectors in the world by 2025, with around 200 million connections. Therefore, these aspects can lead to increased demand in the segment.
Full Report: https://www.kbvresearch.com/programmatic-display-market/
The North America region dominated the Global Programmatic Display Market by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $142.8 Billion by 2030. The Europe region is anticipated to grow at a CAGR of 32.6% during (2023 - 2030). Additionally, The Asia Pacific region would witness a CAGR of 33.5% during (2023 - 2030).
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