According to a new report, published by KBV research, The Global Retail Media Networks Market size is expected to reach $62.5 billion by 2031, rising at a market growth of 10.3% CAGR during the forecast period.
The retail media networks market is characterized by ongoing innovations that enhance its effectiveness and reach. Innovations in AR technology is allowing RMNs to create immersive shopping experiences. Through AR, retailers can enable customers to visualize products in their own environment, enhancing engagement and driving conversions.
The Retailer-Owned Networks segment is exhibiting a CAGR of 10 % during the forecast period. This dominance can be attributed to retailers leveraging their customer data to provide targeted advertising solutions directly on their platforms. By allowing brands to advertise on their websites and mobile applications, retailers create an environment where ads are relevant and seamlessly integrated into the shopping experience, enhancing customer engagement and driving sales.
The Consumer Packaged Goods (CPG) segment captured the maximum revenue in the Global Retail Media Networks Market by Industry Vertical in 2023, thereby, achieving a market value of $14.5 billion by 2031. This segment’s strong performance can be attributed to the continuous demand for everyday products and the effectiveness of retail media in reaching consumers at critical purchasing moments. CPG brands often utilize targeted advertising to drive product visibility and boost sales directly at purchase.
The Display Ads segment is growing at a CAGR of 9.6 % during the forecast period. Display ads are visual advertisements that appear on retail websites and apps, often designed to attract attention and drive clicks. Their effectiveness in showcasing products and promotions makes them popular among advertisers looking to enhance visibility and engagement with potential customers.
Full Report: https://www.kbvresearch.com/retail-media-networks-market/
The North America region dominated the Global Retail Media Networks Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $23 billion by 2031. The Europe region is anticipated to grow at a CAGR of 10.1% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 10.9% during (2024 - 2031).
By Platform Type
By Industry Vertical
By Advertising Format
By Geography
Unique Offerings 
