The Retail Media Platform Market is Predict to reach USD 26.3 Billion by 2031, at a CAGR of 8.2%

Retail Media Platform Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Retail Media Platform Market size is expected to reach $26.3 billion by 2031, rising at a market growth of 8.2% CAGR during the forecast period.

The Third-Party Media Networks segment is registering a CAGR of 8.8% during (2024 - 2031). These networks, operated by external parties rather than the retailers themselves, provide an alternative for brands looking to reach consumers across multiple retail environments. Third-party media networks allow advertisers to run campaigns across different retailers, giving them a wider reach and the ability to target shoppers across multiple online stores. Companies like Criteo have been instrumental in creating third-party retail media networks, particularly valuable for brands seeking to diversify their reach and avoid being limited to a single retailer’s platform.

The Display Ads segment is leading the Global Retail Media Platform Market by Advertising Format in 2023; thereby, achieving a market value of $7.8 billion by 2031. Display ads are a popular format due to their visual appeal and ability to create brand awareness among shoppers. Typically presented as banners or sidebars on retail websites and apps, display ads help brands capture consumers' attention as they browse product categories. The visual nature of display ads allows brands to convey their message creatively, often including eye-catching imagery or promotions that encourage consumers to click and learn more.

The Electronics & Technology segment would capture a CAGR of 8.5% during (2024 - 2031). The high-value nature of electronics and technology products makes targeted advertising crucial for maximizing sales. Retail media platforms allow electronics brands to showcase product features, compare different models, and highlight promotions to consumers actively researching or considering a purchase. Retailers like Best Buy and Amazon have successfully leveraged their media networks to attract advertisers in the electronics segment by offering precise targeting capabilities and a large audience of high-intent shoppers.

Full Report: https://www.kbvresearch.com/retail-media-platform-market/

The North America region dominated the Global Retail Media Platform Market by Region in 2023; thereby, achieving a market value of $9.1 billion by 2031. The Europe region witness a CAGR of 8% during (2024 - 2031). Additionally, The Asia Pacific region is experiencing a CAGR of 8.7% during (2024 - 2031).

List of Key Companies Profiled

• Amazon.com, Inc.
• eBay, Inc.
• Walmart, Inc.
• Home Depot, Inc.
• The Kroger Co. (Kroger Precision Marketing)
• Instacart
• Target Corporation (Target Brands, Inc.)
• Macy’s, Inc.
• Best Buy Co., Inc.
• Wayfair Inc.

Retail Media Platform Market Report Segmentation

By Type

• Retailer-Owned Media Networks
• Third-Party Media Networks

By Advertising Format

• Display Ads
• Sponsored Content
• Search Ads
• Other Advertising Format

By Industry Vertical

• Consumer Packaged Goods (CPG)
• Beauty & Personal Care
• Electronics & Technology
• Apparel & Fashion
• Grocery & Food Delivery
• Others Industry Vertical

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Related Reports:

North America Retail Media Platform Market Size Report 2031

• October-2024
• 106 Pages

LAMEA Retail Media Platform Market Size | Share Report 2031

• October-2024
• 116 Pages

Europe Retail Media Platform Market Size, Share | Trends 2031

• October-2024
• 118 Pages

Asia Pacific Retail Media Platform Market Size Report 2031

• October-2024
• 119 Pages