According to a new report, published by KBV research, The Global Sex Toys Market size is expected to reach $66.2 billion by 2031, rising at a market growth of 8.5% CAGR during the forecast period.
The Women segment is leading the Global Sex Toys Market by End-user in 2023, thereby, achieving a market value of $40.6 billion by 2031. Increasing openness regarding female sexual health, the mainstream of sexual wellness items in popular culture, and women's increased emphasis on self-care and sexual well-being are some of the drivers driving this market. Over the past few years, changing social attitudes have encouraged more women to explore products that enhance their intimate lives, and the availability of discreet e-commerce options has made it easier for women to purchase these products without societal judgment.
The Dildos segment is anticipating a CAGR of 8.2% during (2024 - 2031). The dildos segment maintains a strong market presence due to its simplicity and adaptability, which appeals to beginners and experienced users. The variety in size, material, and texture options allows users to select products that meet their needs and comfort levels. Dildos are also popular because they can be used in solo or partnered settings, making them a versatile choice for consumers. The affordability, ease of use, and minimal reliance on technology make dildos a staple item in the sexual wellness industry, appealing to a wide audience looking for a reliable and straightforward product.
The E-commerce segment is generating the Global Sex Toys Market by Distribution Channel in 2023; thereby, achieving a market value of $43.8 billion by 2031. Online platforms offer consumers a private and convenient way to browse and purchase products, which is especially appealing for those who may feel uncomfortable shopping for these items in physical stores. Customers can make educated judgments from the comfort of their homes owing to e-commerce platforms, which also provide them with a wide range of products and comprehensive product descriptions. The option for discreet packaging and secure payment methods has further encouraged consumers to shift to online shopping, making e-commerce the preferred channel for purchasing sex toys.
Full Report: https://www.kbvresearch.com/sex-toys-market/
The North America market dominated the Global Sex Toys Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $27.5 billion by 2031, growing at a CAGR of 8 % during the forecast period. The Europe market is expected to witness a CAGR of 8.3% during (2024 - 2031). Additionally, The Asia Pacific market is expected to witness a CAGR of 9.2% during (2024 - 2031).
By End-user
By Product Type
By Distribution Channel
Unique Offerings 
