According to a new report, published by KBV research, The Global Skin Toner Market size is expected to reach $2.2 billion by 2031, rising at a market growth of 10.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 139,937.96 thousand units (100ml), experiencing a growth of 6.2% (2020-2023).
The Fluid segment is leading the Global Skin Toner Market by Form in 2023; thereby, achieving a market value of $1.5 billion by 2031. Fluid toners are typically applied using a cotton pad or hands, making them suitable for various skincare routines. Their ability to effectively cleanse, hydrate, and balance the skin has made them popular among consumers seeking targeted benefits, such as pH balancing, pore tightening, and exfoliation. The fluid form also offers the advantage of precise application, allowing users to focus on specific areas of concern.
The Organic segment would capture a CAGR of 11.2% during (2024 - 2031). The increasing availability of products specifically tailored for men, combined with marketing campaigns that promote skincare as an important part of self-care for men, has driven the adoption of skin toners among male consumers. By simplifying product offerings and introducing gender-specific formulations to meet the requirements and preferences of men, brands are leveraging this trend to increase revenue within the segment.
The Women segment is generating the highest revenue in the Global Skin Toner Market by Gender in 2023; thereby, achieving a market value of $1.7 billion by 2031. Traditionally, skincare has been more popular among women, who have been the primary consumers of skincare products, including toners. Women are more likely to adopt multi-step skincare routines that include cleansing, toning, and moisturizing, contributing to this segment's significant revenue share. The demand among women has been further fuelled by the availability of a diverse selection of toners that are designed to address specific skin types and concerns, including hydration, anti-aging, and brightening.
The Online segment is experiencing a CAGR of 10.5% during (2024 - 2031). The widespread adoption of e-commerce has enabled consumers to access a diverse selection of hygiene products from the comfort of their homes, thereby providing a seamless purchasing experience. Online platforms offer the advantage of product reviews, detailed descriptions, and comparisons, which help consumers make informed purchasing decisions.
Full Report: https://www.kbvresearch.com/skin-toner-market/
The Asia Pacific region dominated the Global Skin Toner Market by Region in 2023; thereby, achieving a market value of $777.7 million by 2031. The Europe region would witness a CAGR of 9.6% during (2024 - 2031). Additionally, The North America region is poised to grow at a CAGR of 9.9% during (2024 - 2031).
By Form (Volume, Thousand Units, USD Billion, 2020-2031)
By Product (Volume, Thousand Units, USD Billion, 2020-2031)
By Gender (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
Unique Offerings 
