According to a new report, published by KBV research, The Global Sleep Mask Market size is expected to reach $37.60 billion by 2031, rising at a market growth of 11.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 2,111.71 million units, experiencing a growth of 14.4% (2020-2023).
The Offline segment is leading the Global Sleep Mask Market by Distribution Channel in 2023; thereby, achieving a market value of $23.7 billion by 2031. Firstly, many consumers prefer to purchase sleep masks in physical stores where they can feel the material, check the fit, and assess the quality firsthand. This direct interaction with the product is particularly important for items related to personal comfort and health. Additionally, offline stores often provide immediate gratification, allowing customers to take the product home right away without waiting for shipping. Retail stores also benefit from impulse purchases and in-store promotions, which can drive sales.
The Contoured segment registers a CAGR of 10.7% during (2024 - 2031). Contoured sleep masks are designed to provide a more customized fit, with a shape that conforms to the face's natural contours. This design reduces pressure on the eyes and prevents the mask from touching the eyelids, making it ideal for individuals with sensitive eyes or those who wear makeup. The rise in awareness about the importance of good sleep hygiene and the desire for more comfortable sleep solutions have contributed to the increased demand for contoured sleep masks. As consumers become more discerning about their sleep products, the contoured segment is likely to continue growing, driven by innovations that further enhance comfort and functionality.
Full Report: https://www.kbvresearch.com/sleep-mask-market/
The North America region dominated the Global Sleep Mask Market by Region in 2023; thereby, achieving a market value of $15.42 billion by 2031. The Asia Pacific region exhibits a CAGR of 11.5% during (2024 - 2031). Additionally, The Europe market region register a CAGR of 10.7% during (2024 - 2031).
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
By Product (Volume, Million Units, USD Billion, 2020-2031)
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