The Smart TV Market is Predict to reach $353.3 Billion by 2030, at a CAGR of 7.8%

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Smart TV Market Growth, Trends and Report Highlights

According to a new report, published by KBV research, The Global Smart TV Market size is expected to reach $353.3 billion by 2030, rising at a market growth of 7.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,26,214.7 thousand units experiencing a growth of 8.0% (2019-2022).

The Flat segment is capturing a strong potential in Global Smart TV Market by Screen Type in 2022 thereby, achieving a market value of $293.7 billion by 2030. Most consumers prefer flat-screen televisions due to their ease of wall installation. The heightened preference for flat screens may also be attributed to the mirror effect, which occurs when the light radiating from the display obscures the image due to curvature. Smart TVs with flat screens are more portable and offer a wider viewing angle to a greater extent, regardless of the viewer's proximity to the screen. As a result, the demand for smart TVs with flat screens has increased.

The Online segment would witness a CAGR of 9.1% during (2023 - 2030). Online platforms offer a vast range of smart TVs from different brands, sizes, and specifications, providing consumers with numerous choices to suit their preferences. Shopping for a smart TV online can be done from the comfort of home or anywhere with internet access, allowing buyers to browse and purchase at their convenience without the need to visit physical stores. Online retailers often offer competitive prices and may have exclusive deals or discounts, providing potential cost savings compared to brick-and-mortar stores.

The HDTV segment is leading the Global Smart TV Market by Resolution in 2022 thereby, achieving a market value of $161.2 billion by 2030. High-definition television (HDTV) is an entirely digital system that surpasses analog standards' resolution when transmitting TV signals. An HDTV can display multiple resolutions (up to 2 million pixels as opposed to the 360,000 pixels of a standard television). HDTV additionally provides several benefits, including significantly enhanced color encoding and reproduction without any intrinsic loss to digital technologies. Excellent image quality and comparatively inexpensive prices are the segment's propelling forces.

The 32 to 45 Inches segment is experiencing a CAGR of 7.6% during (2023 - 2030). TVs within this range appeal to consumers with smaller living spaces or those seeking a secondary TV. Their versatility makes them suitable for bedrooms, kitchens, dorm rooms, or spaces where a larger TV might be impractical. The combination of affordability, smart capabilities, versatility in placement, and suitability for secondary or personal use contributes to the increasing demand for 32 to 45-inch smart televisions among consumers looking for smaller yet feature-rich entertainment solutions.

The Asia Pacific region dominated the Global Smart TV Market by Region in 2022, and thereby, achieving a market value of $136.1 billion by 2030, growing at a CAGR of 8.2 % during the forecast period. The Europe region is experiencing a CAGR of 7.3% during (2023 - 2030). Additionally, The North region would witness a CAGR of 7.1% during (2023 - 2030).

Full Report: https://www.kbvresearch.com/smart-tv-market/

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Haier Smart Home Co., Ltd. (Haier Group Corporation), Xiaomi Corporation, LG Electronics, Inc. (LG Corporation), Panasonic Holdings Corporation, Samsung Electronics Co. Ltd. (Samsung Group), Sony Corporation, Toshiba Corporation, Hisense International Co., Ltd., Koninklijke Philips N.V., Intex Technologies.

Global Smart TV Market Segmentation

By Screen Type (Volume, Thousand Units, USD Billion, 2019-2030)

Flat
Curved

By Distribution Channel (Volume, Thousand Units, USD Billion, 2019-2030)

Offline
Online

By Resolution (Volume, Thousand Units, USD Billion, 2019-2030)

HDTV
Full HDTV
4K UHD
Others

By Screen Size (Volume, Thousand Units, USD Billion, 2019-2030)

46 to 55 inches
32 to 45 Inches
56 to 65 Inches
Below 32 Inches
Above 65 Inches

By Geography (Volume, Thousand Units, USD Billion, 2019-2030)

North America
- US
- Canada
- Mexico
- Rest of North America
Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA