According to a new report, published by KBV research, The Global Telecom Analytics Market size is expected to reach $17.06 billion by 2031, rising at a market growth of 13.7% CAGR during the forecast period.
The Cloud segment generated the maximum revenue in the Global Telecom Analytics Market by Deployment Model in 2023; thereby, achieving a market value of $10.34 billion by 2031. The popularity of the cloud model can be attributed to several factors. Cloud-based solutions offer superior scalability, allowing telecom companies to adjust their analytics capabilities according to fluctuating data volumes and business needs. This flexibility is particularly beneficial for handling large datasets and performing complex analytics in real-time.
The Small & Mid-Sized Enterprises segment obtained a CAGR of 14.5% during (2024 - 2031). SMEs increasingly recognize the value of data-driven insights for improving their business operations and customer engagement. The availability of scalable and cost-effective cloud-based analytics solutions has made it easier for SMEs to implement advanced analytics without significant upfront investment. Additionally, SMEs leverage telecom analytics to enhance their competitiveness by optimizing marketing strategies, improving customer service, and streamlining operations.
The Solutions segment is leading the Global Telecom Analytics Market by Component in 2023; thereby, achieving a market value of $11.18 billion by 2031. This significant market share is due to the comprehensive nature of analytics solutions that telecom companies require to manage their operations efficiently. Solutions in telecom analytics typically include software platforms and tools designed to collect, process, and analyze vast amounts of data generated by telecom networks. These solutions provide critical functionalities like network optimization, customer experience management, fraud detection, and revenue assurance.
The Sales & Marketing Management segment is experiencing a CAGR of 12.8% during (2024 - 2031). Telecom operators use analytics in this area to optimize sales strategies, improve customer targeting, and refine marketing campaigns. Sales and marketing analytics enable companies to segment their customer base more effectively, identify high-value customers, and create personalized marketing strategies. This, in turn, drives higher sales conversions, better customer engagement, and more effective use of marketing resources.
Full Report: https://www.kbvresearch.com/telecom-analytics-market/
The North America region dominated the Global Telecom Analytics Market by Region in 2023; thereby, achieving a market value of $6.27 billion by 2031. The Europe region is expected to witness a CAGR of 13.3% during (2024 - 2031). Additionally, The Asia Pacific region would register a CAGR of 14.3% during (2024 - 2031).
By Deployment Model
By Organization Size
By Component
By Application