According to a new report, published by KBV research, The Global Virtual Production Market size is expected to reach $6.54 billion by 2031, rising at a market growth of 15.2% CAGR during the forecast period.
In the last decade, pre-production works largely dependent on unstructured box office data and restricted demographic information regarding viewers, producing less engaging video content. However, the implementation of artificial intelligence makes it possible to generate insights from large data sets gathered from several platforms to comprehend the acceptance and interest of the proposed content.
The Software segment is experiencing a CAGR of 14.6 % during the forecast period. The increasing applications of computer-generated graphics and visual effects in movies and commercial ads are anticipated to impact market growth positively. Also, constant technological developments in virtual production software solutions are enabling the creation of engaging content by incorporating advanced VFX features.
The Post-production segment led the maximum revenue in the Global Virtual Production Market by Type in 2023, thereby, achieving a market value of $3.32 billion by 2031. This is driven by the growing demand for sophisticated visual effects (VFX), compositing, and CGI-based enhancements. The increasing complexity of digital content, especially in high-budget films and streaming productions, has led to a surge in virtual production tools during post-production.
The Movies segment is growing at a CAGR of 14.3 % during the forecast period. A considerable increase in movie production budgets and the rising usage of VFX in Hollywood, as well as regional movie studios, are driving the growth of the movie segment. The increasing trend of the transition of movies broadcast from multiplexes and cinema halls to over-the-top (OTT) platforms supports filmmakers in reaching a large audience, which is anticipated to boost the segment's growth in the next few years.
Full Report: https://www.kbvresearch.com/virtual-production-market/
The North America region dominated the Global Virtual Production Market by Region in 2023, thereby, achieving a market value of $2.24 billion by 2031. The Europe region is anticipated to grow a CAGR of 14.8% during (2024 - 2031). Additionally, The Asia Pacific region would witness a CAGR of 16.1% during (2024 - 2031).
By Component
By Type
By End User
Unique Offerings 
