According to a new report, published by KBV research, The Global Whey Protein Market size is expected to reach $12.55 billion by 2031, rising at a market growth of 10.5% CAGR during the forecast period. In the year 2023, the market attained a volume of 157,737.7 tonnes, experiencing a growth of 14.0% (2020-2023).
The Specialty Stores segment is anticipating a CAGR of 10.2% during (2024 - 2031). Specialty stores, including health and wellness retailers, are driven by their focus on catering to a niche sector of fitness enthusiasts and health-conscious consumers. These stores provide a curated selection of premium whey protein products, often accompanied by personalized recommendations and expert advice. The exclusivity of offerings, coupled with the trust in the expertise of store personnel, attracts loyal customers who prioritize quality and targeted nutritional solutions over convenience.
The Whey Protein Concentrates (WPC) segment is leading the Global Whey Protein Market by Type in 2023; thereby, achieving a market value of $6.5 billion by 2031. This prominence is attributed to WPC's cost-effectiveness and balanced nutritional profile, offering a protein concentration of 70-80% and essential nutrients like lactose and fats. Such attributes make WPC a versatile ingredient in various applications, including sports nutrition, dietary supplements, and food and beverage products, appealing to a broad consumer seeking affordability and nutritional value.
The Dietary Supplements segment is registering a CAGR of 10.3% during (2024 - 2031). Whey protein is a common ingredient in dietary supplements because it supports weight management, immune health, and overall nutrition. The increasing prevalence of personalized nutrition and the rising demand for clean-label products have significantly augmented the attractiveness of dietary supplements derived from whey protein. This segment also benefits from its versatility, with applications ranging from meal replacement shakes to nutritional powders catering to diverse health goals.
Full Report: https://www.kbvresearch.com/whey-protein-market/
The North America region dominated the Global Whey Protein Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $4.8 billion by 2031. The Europe region is exhibiting a CAGR of 10.4% during (2024 - 2031). Additionally, The Asia Pacific region would experience a CAGR of 11.2% during (2024 - 2031).
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
By Type (Volume, Tonnes, USD Billion, 2020-2031)
By Application (Volume, Tonnes, USD Billion, 2020-2031)
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