The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period.
Programmatic display advertising uses automated tools for the real-time bidding-based acquisition and sale of desktop display, video, and mobile advertisements. Also, by employing essential indicators based on audience preferences, companies may target specific audiences and demographics using programmatic display advertising services. Algorithms and software fuel targeted advertising efforts.
Programmatic display advertising is timesaving because it requires less labor to complete transactions, establish pricing, and do other operational tasks. Online advertising has grown more tailored, and engagement driven as mobile technology and digital media have developed. In addition, advertising companies have been encouraged by the emergence of digital marketing systems to design a system that can help with ad automation.
As a result of the advent of vastly enhanced and cutting-edge technology, this market is getting more imaginative, competitive, and demanding. More efficient frameworks and approaches have been developed in the competitive climate of digital advertising. Numerous ad agencies use them to attain the desired results and revenues via online networking and marketing strategies.
The digital advertising sector is presently the most cost-effective way for consumers, ad companies, and advertisers to carry out everyday tasks, buy items, and invest in these things. Fast advancements in digital marketing help to convert correct information via a variety of methods that may support information for digital users. To boost the marginal return on financial investment of automated promotional media, businesses will continue to enhance the effectiveness and profitability of online initiatives.
The COVID-19 pandemic has had no impact on the development of the programmatic display advertising market. Nonetheless, some firms cut their advertising budget due to the economic impact of COVID-19; however, the increase in social media traffic created unique chances for connecting with online audiences and maintaining a high brand awareness during the period. In addition, the rapid spread of the coronavirus pandemic prompted governments around the world to close public areas, schools, and borders, allowing many firms and marketers to change their online marketing strategy.
Due to the increased accessibility of high-speed internet on smartphones, the use of smartphones has increased quickly, and the way that consumers interact with different brands or sellers has changed significantly over the past few years. This is expected to fuel the market for online advertising solutions and services like programmatic display advertising. It has become essential for brands to understand consumers' interests through smartphone advertisements and encourage them. Smartphones provide real-time marketing opportunities for businesses to interact with consumers interested in their products.
Over the projection period, the rapid digitalization of various end-user business verticals is anticipated to create lucrative opportunities for the programmatic display advertising market. The deployment of the digital equipment by clients or their customers to share data provides a foundation for programmatic advertising, which is expected to stimulate market expansion in the near future. In addition, Digitization has prepared the path for other industries, including construction, healthcare, and others, which will focus capitalizing on social media sites by incorporating digital marketing strategies.
Advertising and marketing organizations' unwillingness to adopt new technology tools to create programmatic display advertisements on digital platforms hinders the market's expansion. In addition, the restricted adoption of smart devices in a number of countries restricts both the digitalization of specific regions and the expansion of the market as a whole. In fundamental sectors, high turnover rates might increase human resource management costs. It can also have a direct impact on the long-term strategy of a company.
Based on Ad format, the programmatic display advertising market is segmented into online video, online display, mobile video, and mobile display. In 2021, the online video segment held the highest revenue share in the programmatic display advertising market. With advancements in smart Televisions, over-the-top (OTT) video and social advertising, this surge has been impacted by programmatic video advertising platforms such as Facebook, Twitter, TikTok, and Snapchat. Another very versatile ad style is the video format. This might explain why they are becoming more and more popular and why marketers are using more inventive techniques to create hyper-personalized ad messages.
By type, the programmatic display advertising market is fragmented into private marketplaces, real time bidding and automated guaranteed. In 2021, the private marketing segment projected the largest revenue share in the programmatic display advertising market. Private marketplace advertising inventories and usage are gaining popularity with advertisers as they bridge the gap between traditional direct sales versus programmatic advertising. In addition, private marketplace (PMP) partnerships offer advertisers the open market's volume and ad quality benefits.
On the basis of verticals, the programmatic display advertising market is bifurcated into automotive, manufacturing, healthcare, government, IT & telecom, BFSI and others. In 2021, the IT & telecom segment procured a promising growth rate in the programmatic display advertising market. With a more simplified and adaptable procurement strategy, programmatic DOOH has made it simpler for telecommunications businesses to stand out. Also, marketers may reach the appropriate people at the right time using audience data and targeting, resulting in an effective campaign. Telecom marketing is more relevant, engaging, and quantifiable due to programmatic DOOH.
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 409.5 Billion |
| Market size forecast in 2028 | USD 2772.7 Billion |
| Base Year | 2021 |
| Historical Period | 2018 to 2020 |
| Forecast Period | 2022 to 2028 |
| Revenue Growth Rate | CAGR of 31.9% from 2022 to 2028 |
| Number of Pages | 260 |
| Number of Table | 403 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Component, Operation, Railway Type, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region wise, the programmatic display advertising market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the programmatic display advertising market by generating maximum revenue share in 2021. This is because many companies are offering programmatic display advertising solutions there. Throughout the projected period, the need for programmatic display advertising technology in the area is anticipated to be driven by the presence of significant manufacturers of advertising solutions.
Free Valuable Insights: Global Programmatic Display Advertising Market size to reach USD 2772.7 Billion by 2028
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Google LLC is the forerunner in the Programmatic Display Advertising Market. Companies such as Verizon Communications, Inc., Samsung Electronics Co., Ltd., and LG Electronics are some of the key innovators in Programmatic Display Advertising Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
By Type
By Vertical
By Ad Format
By Geography
The global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028.
Increasing use of smart devices and the relevance of digital marketing are driving the market in coming years, however, The lack of qualified workers in the programmatic advertising market restraints the growth of the market.
Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
The expected CAGR of the Programmatic Display Advertising Market is 31.9% from 2022 to 2028.
The BFSI segment acquired maximum revenue share in the Global Programmatic Display Advertising Market by Vertical in 2021 thereby, achieving a market value of $672.5 billion by 2028.
The North America market dominated the Global Programmatic Display Advertising Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $116.2 billion by 2028.
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