“Global Smart Signage Market to reach a market value of USD 2.6 Billion by 2031 growing at a CAGR of 11.9%”
The Global Smart Signage Market size is expected to reach $2.6 billion by 2031, rising at a market growth of 11.9% CAGR during the forecast period.
Smart signage allows educational institutions, such as schools, colleges, and universities, to communicate effectively with students, faculty, staff, and visitors. Digital displays can be strategically placed in common areas, classrooms, libraries, and cafeterias to share real-time important announcements, event schedules, campus news, emergency alerts, and educational content. This improves communication efficiency and keeps the campus community informed. Thus, the education segment generated 15% revenue share in the market 2023.
By dynamically adjusting content based on contextual factors such as location, time of day, and weather conditions, businesses can deliver relevant messages, promotions, and recommendations that resonate with each customer’s unique interests and needs.
Additionally, digital signage analytics in healthcare settings help hospitals assess patient engagement with health education materials and improve communication strategies based on feedback and analytics. Thus, increasing digital transformation across industries is driving the market's growth.
However, Smart signage requires high-quality display units like LED/LCD screens, video walls, and interactive touchscreens. These displays often have a premium price tag, especially for larger sizes or advanced features like 4K resolution, high brightness levels, and touch capabilities. In conclusion, high initial investment costs are hampering the market's growth.
On the basis of end users, the smart signage market is segmented into retail, education, healthcare, corporate, stadiums, government, and others. In 2023, the retail segment recorded 30% revenue share in the smart signage market. Digital signage is a powerful platform for advertising and promoting products, special offers, seasonal campaigns, and store events.
Based on type, the market is divided into OLED technology, LCD technology, LED technology, and others. The LED technology segment attained 26% revenue share in the smart signage market in 2023. LED displays offer exceptional brightness levels, making them highly visible indoors and outdoors.
Free Valuable Insights: Global Smart Signage Market size to reach USD 2.6 Billion by 2031
Region-wise, the smart signage market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Europe region generated 30% revenue share in the smart signage market. Smart signage is crucial in transportation hubs, public spaces, and European urban environments.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 1.1 Billion |
| Market size forecast in 2031 | USD 2.6 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 11.9% from 2024 to 2031 |
| Number of Pages | 211 |
| Number of Tables | 310 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, End User, Region |
| Country scope |
|
| Companies Included | U.S. Hospitality Publishers, Inc. (Uniguest, Inc.), Vestel A.S. (Zorlu Holding A.Ş.), Qisda Corporation (BenQ), Sony Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Panasonic Holdings Corporation, ASUSTeK Computer Inc., NEC Corporation, LG Electronics, Inc. (LG Corporation) and Advantech Co., Ltd. |
By Type
By End User
By Geography
This Market size is expected to reach $2.6 billion by 2031.
Growing demand for digital out-of-home (DOOH) advertising are driving the Market in coming years, however, High initial investment costs restraints the growth of the Market.
U.S. Hospitality Publishers, Inc. (Uniguest, Inc.), Vestel A.S. (Zorlu Holding A.Ş.), Qisda Corporation (BenQ), Sony Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Panasonic Holdings Corporation, ASUSTeK Computer Inc., NEC Corporation, LG Electronics, Inc. (LG Corporation) and Advantech Co., Ltd.
The expected CAGR of this Market is 11.9% from 2024 to 2031.
The LCD Technology segment is leading the Market by Type in 2023; thereby, achieving a market value of $853.2 million by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $896.4 million by 2031.
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 