Global Social Learning Platforms Market Size, Share & Trends Analysis Report By Deployment Mode (Cloud-Based, and On-Premises), By Enterprise Size, By Type, By End User, By Regional Outlook and Forecast, 2024 - 2031

“Global Social Learning Platforms Market to reach a market value of 191.4 Billion by 2031 growing at a CAGR of 7.5%”

Analysis of Market Size & Trends

The Global Social Learning Platforms Market size is expected to reach $191.4 billion by 2031, rising at a market growth of 7.5% CAGR during the forecast period.

The North America segment witnessed 38% revenue share in the social learning platforms market in 2023. The region’s advanced technological infrastructure and widespread adoption of digital tools in education and corporate training drive the regional market. The presence of major players like Coursera, LinkedIn Learning, and Udemy, combined with significant investments in e-learning platforms by enterprises and educational institutions, has fueled market growth.

The COVID-19 pandemic drastically reshaped how people work and learn, bringing remote learning and online education to the forefront. Schools and workplaces transitioned to virtual environments, which resulted in a surge in demand for interactive and collaborative learning tools. These platforms became essential in replicating classroom-like experiences online, fostering engagement and collaboration among users. Platforms like Zoom, integrated with Google Classroom or Moodle, enabled breakout rooms for discussions, live quizzes, and shared projects, transforming traditional e-learning into an engaging experience. Hence, these cases illustrate the growing adoption of these platforms.

Additionally, Artificial Intelligence (AI) and Machine Learning (ML) are at the forefront of these innovations, driving personalized learning experiences. AI-powered tools analyze user behavior, learning preferences, and progress to deliver tailored content recommendations, ensuring learners receive the most relevant material for their needs. For instance, platforms like Edmodo use AI to suggest resources based on a learner’s performance and interests. Thus, these advancements ensure that these platforms continue to evolve.

However, these platforms thrive on user interaction, collaboration, and the exchange of information. These platforms often require participants to share personal or organizational details, ranging from contact information to proprietary business insights. While this open exchange is a cornerstone of social learning, it raises significant privacy and security concerns. These platforms are vulnerable to cyber threats, including data intrusions, phishing, and hacking, due to their digital nature. Hence, the adoption of these platforms may face significant roadblocks, especially in industries where data confidentiality is critical.

Deployment Mode Outlook

Based on deployment mode, the social learning platforms market is bifurcated into cloud-based and on-premises. The on-premises segment procured 32% revenue share in this market in 2023. Industries handling confidential information, such as healthcare, finance, and government, frequently prefer on-premises social learning platforms to mitigate risks associated with third-party data management and ensure data privacy.

Enterprise Size Outlook

On the basis of enterprise size, the social learning platforms market is classified into large enterprises and small & medium-sized enterprises. The small & medium-sized enterprises segment recorded 31% revenue share in this market in 2023. SMEs are leveraging these platforms to upskill employees, enhance team collaboration, and improve overall efficiency, often choosing cloud-based solutions for their affordability and ease of implementation. As digital transformation accelerates, SMEs embrace these platforms to remain competitive.

Type Outlook

By type, the social learning platforms market is divided into learning management system (LMS), learning experience platforms (LXP), and others. The learning experience platforms (LXP) segment garnered 34% revenue share in this market in 2023. LXPs leverage advanced technologies like artificial intelligence and machine learning to curate tailored learning content, enabling users to explore relevant resources at their own pace. The platforms’ focus on user engagement, collaborative learning, and social sharing makes them particularly appealing to organizations prioritizing workforce upskilling and innovation.

End User Outlook

Based on end user, the social learning platforms market is segmented into education, corporate, BFSI, retail, government, healthcare, and others. The corporate segment acquired 27% revenue share in this market in 2023. Organizations increasingly leverage these platforms to upskill their workforce, foster innovation, and drive employee engagement. These platforms are indispensable for businesses that operate in competitive and dynamic environments, as they facilitate the seamless exchange of knowledge among teams, particularly in geographically dispersed organizations.

Free Valuable Insights: Global Social Learning Platforms Market size to reach USD 191.4 Billion by 2031

Regional Outlook

Region-wise, the social learning platforms market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment garnered 30% revenue share in this market in 2023. Governments and educational bodies in Europe, such as the European Commission’s Digital Education Action Plan, have prioritized the integration of collaborative e-learning tools to enhance accessibility and skill development.

Social Learning Platforms Market Report Coverage

Report Attribute	Details
Market size value in 2023	USD 108.7 Billion
Market size forecast in 2031	USD 191.4 Billion
Base Year	2023
Historical Period	2020 to 2022
Forecast Period	2024 to 2031
Revenue Growth Rate	CAGR of 7.5% from 2024 to 2031
Number of Pages	282
Number of Tables	460
Report coverage	Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered	Deployment Mode, Enterprise Size, Type, End User, Region
Country scope	North America (US, Canada, Mexico, and Rest of North America) Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe) Asia Pacific (Japan, China, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific) LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included	Memrise, Udemy, Inc., Babbel GmbH, Verbling, Inc.(Busuu Online S.L.), Duolingo Inc., Coursera, Inc., Preply Inc., edX, Inc., Blackboard, Inc., and SAP SE

Recent Strategies Deployed in the Market

• Oct-2024: Udemy, Inc. unveiled AI-powered tools, including an AI Assistant and Skills Mapping, as part of its Intelligent Skills Platform. These features help organizations create personalized, dynamic learning programs, accelerating upskilling and reskilling. With GenAI-driven support, Udemy empowers enterprises to address talent gaps and effectively future-proof their workforce.
• Sep-2024: Duolingo Inc. unveiled an AI chatbot for realistic video call conversations with "Lily," available to Duolingo Max subscribers. The feature, adaptable to skill levels, supports English, Spanish, and French, with plans to expand, enhancing language, music, and math education through immersive, AI-powered tools.
• Aug-2024: Duolingo Inc. teamed up with Sony Music to enhance its Music course by integrating over 60 popular songs from artists. This collaboration combines music education with entertainment, helping learners master music theory and skills using well-known tracks, and fostering a fun and engaging learning experience.
• Dec-2023: edX, Inc. teamed up with Degreed to integrate edX’s top-tier educational content into Degreed’s learning platform. This collaboration empowers organizations to deliver skills-based learning, offering customizable plans, cohort-based models, and curated academies. L&D professionals can now access edX courses directly within Degreed, enhancing workforce upskilling and retention across all levels.
• Nov-2023: Duolingo Inc. teamed up with Chess.com, a popular online platform for playing and learning chess and foreign languages to increase online chess with multilingual player bots in 12 languages like Spanish and French. This collaboration features Duolingo characters like Zari and Duo as playable opponents on Chess.com, offering a unique blend of language learning and chess-playing experiences.

List of Key Companies Profiled

• Memrise
• Udemy, Inc.
• Babbel GmbH
• Verbling, Inc.(Busuu Online S.L.)
• Duolingo Inc.
• Coursera, Inc.
• Preply Inc.
• edX, Inc.
• Blackboard, Inc.
• SAP SE

Social Learning Platforms Market Report Segmentation

By Deployment Mode

• Cloud-Based
• On-Premises

By Enterprise Size

• Large Enterprises
• Small & Medium-sized Enterprises

By Type

• Learning Management System (LMS)
• Learning Experience Platforms (LXP)
• Other Type

By End User

• Education
• Corporate
• BFSI
• Retail
• Government
• Healthcare
• Other End User

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA