The Global Toothpaste Market size is expected to reach $29.3 billion by 2027, rising at a market growth of 5.8% CAGR during the forecast period. Toothpaste is a type of paste or gel dentifrice that is used with a toothbrush with an aim to clean teeth. It helps in maintaining the aesthetics and health of teeth. Oral hygiene can be maintained by using toothpaste. It aids in preventing dental plaque and food from the teeth, thus toothpaste assists in avoiding halitosis. Active ingredients in toothpaste such as fluoride helps in preventing tooth decay or dental caries and gum-related disease. Toothpaste is commonly made up of salt and sodium bicarbonate (baking soda). That is why, swallowing a large amount of toothpaste can be toxic for the body.
Dental care plays a crucial role in maintaining oral hygiene effectively. The first step for maintaining good oral health is to keep the teeth clean. And for this, toothpaste is indispensable. People must choose a reliable toothpaste brand for effective cleaning of teeth, keeping them white, and cavity-free. Ideally, dentists advise brushing teeth two times in a day in order to prevent dental problems. There are various brands of quality toothpaste that are available in the market. Some toothpaste is also available in either gel and powder forms. People can choose from these brands and products as per their choice. The price of the toothpaste may not be a matter of concern as there are a wide variety of good quality toothpaste options are available in the market.
The outbreak of the COVID-19 pandemic has limited impact on the global toothpaste market. As the toothpaste comes under essential goods and services, and thus, the demand remained more or less the same during the pandemic. The cross-border movement of these products was allowed with limited or no restriction. Therefore, the demand for toothpaste remained the same during the entire year of the pandemic. However, the inclination of the consumers towards brands providing offers on additional purchases has been increased. The products with high volume and lower prices are high in demand.
The COVID-19 pandemic has echoed how important it is to maintain good hygienic practices, mainly oral hygiene. Toothpaste is an essential item in maintaining dental health. The market for toothpaste is likely to grow and get accelerated amid the present pandemic because of the increasing seriousness about oral hygiene gets heightened among consumers.
Based on Product Type, the market is segmented into Conventional Toothpaste, Whitening & Sensitivity Toothpaste and Herbal Toothpaste. The conventional segment obtained the maximum revenue share of the market of toothpaste among product types. It procured the highest market share in 2020 and likely to retain its dominance in the toothpaste market in the forecast period. These toothpastes are likely to resolve major oral issues like cavity, decay, fresh breath, dental plaque, and bacterial growth. These are common oral hygiene issues among consumers.
Based on Distribution Channel, the market is segmented into Hypermarket/ Supermarket, Retail Stores, Pharmacy and Online Stores. Among distribution channels, the hypermarket/supermarket segment dominated the market in 2020. It acquired the highest market share. This is attributed to increasing preferences of the people to purchase household from hypermarkets or supermarkets. Furthermore, these stores have a separate shelf for different products, so finding and buying the products become easier.
Based on End User, the market is segmented into Adults and Kids. increasing product launches for the kids segment in recent years is expected to drive the demand for this segment in the coming years. The kids' segment is expected to become the most lucrative toothpaste market growth segment in the forecast period.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 19.4 Billion |
| Market size forecast in 2027 | USD 29.3 Billion |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 5.8% from 2021 to 2027 |
| Number of Pages | 186 |
| Number of Tables | 350 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Product Type, Distribution, End User, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. Asia-Pacific garnered the highest market share in 2020. It is expected to retain its dominance during the forecast period. Moreover, due to its high population density comprising 60% global population, the region is leading in largest consumer goods market.
Free Valuable Insights: Global Toothpaste Market size to reach USD 29.3 Billion by 2027
The increasing usage of toothpaste among people with all income groups is contributing to the growth of this segment. The manufacturers are focused to launch innovative products related to toothpaste and thus, demand toothpaste is likely to increase in the forecast period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, Alticor Inc. (Amway Corporation), The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., Henkel AG & Company, KGaA, Lion Corporation, Sunstar Suisse S.A., and Science Arts Co. Pte. Ltd.
By Product Type
By Distribution Channel
By End User
By Geography
The toothpaste market size is projected to reach USD 29.3 billion by 2027.
Increasing preferences for teeth whitening and herbal toothpaste are driving the market in coming years, however, high Cost of Chemicals may limit the market growth have limited the growth of the market.
The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, Alticor Inc. (Amway Corporation), The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., Henkel AG & Company, KGaA, Lion Corporation, Sunstar Suisse S.A., and Science Arts Co. Pte. Ltd.
Yes, The market for toothpaste is likely to grow and get accelerated amid the present pandemic because of the increasing seriousness about oral hygiene gets heightened among consumers.
The adult segment garnered the highest market share in 2020 in the global toothpaste market.
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