Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Toys and Games Market, by Distribution Channel
1.4.2 Global Toys and Games Market, by Product Type
1.4.3 Global Toys and Games Market, by End User
1.4.4 Global Toys and Games Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun – 2021, Aug) Leading Players
Chapter 4. Global Toys and Games Market by Distribution Channel
4.1 Global Offline Market by Region
4.2 Global Online Market by Region
Chapter 5. Global Toys and Games Market by Product Type
5.1 Global Electronic Games Market by Region
5.2 Global Outdoor & Sports Market by Region
5.3 Global Games and Puzzles Market by Region
5.4 Global Dolls Market by Region
5.5 Global Preschool Toys Market by Region
5.6 Global Other Product Type Market by Region
Chapter 6. Global Toys and Games Market by End User
6.1 Global 0 - 8 age Market by Region
6.2 Global 9 - 15 age Market by Region
6.3 Global 15 age & above Market by Region
Chapter 7. Global Toys and Games Market by Region
7.1 North America Toys and Games Market
7.1.1 North America Toys and Games Market by Distribution Channel
7.1.1.1 North America Offline Market by Country
7.1.1.2 North America Online Market by Country
7.1.2 North America Toys and Games Market by Product Type
7.1.2.1 North America Electronic Games Market by Country
7.1.2.2 North America Outdoor & Sports Market by Country
7.1.2.3 North America Games and Puzzles Market by Country
7.1.2.4 North America Dolls Market by Country
7.1.2.5 North America Preschool Toys Market by Country
7.1.2.6 North America Other Product Type Market by Country
7.1.3 North America Toys and Games Market by End User
7.1.3.1 North America 0 - 8 age Market by Country
7.1.3.2 North America 9 - 15 age Market by Country
7.1.3.3 North America 15 age & above Market by Country
7.1.4 North America Toys and Games Market by Country
7.1.4.1 US Toys and Games Market
7.1.4.1.1 US Toys and Games Market by Distribution Channel
7.1.4.1.2 US Toys and Games Market by Product Type
7.1.4.1.3 US Toys and Games Market by End User
7.1.4.2 Canada Toys and Games Market
7.1.4.2.1 Canada Toys and Games Market by Distribution Channel
7.1.4.2.2 Canada Toys and Games Market by Product Type
7.1.4.2.3 Canada Toys and Games Market by End User
7.1.4.3 Mexico Toys and Games Market
7.1.4.3.1 Mexico Toys and Games Market by Distribution Channel
7.1.4.3.2 Mexico Toys and Games Market by Product Type
7.1.4.3.3 Mexico Toys and Games Market by End User
7.1.4.4 Rest of North America Toys and Games Market
7.1.4.4.1 Rest of North America Toys and Games Market by Distribution Channel
7.1.4.4.2 Rest of North America Toys and Games Market by Product Type
7.1.4.4.3 Rest of North America Toys and Games Market by End User
7.2 Europe Toys and Games Market
7.2.1 Europe Toys and Games Market by Distribution Channel
7.2.1.1 Europe Offline Market by Country
7.2.1.2 Europe Online Market by Country
7.2.2 Europe Toys and Games Market by Product Type
7.2.2.1 Europe Electronic Games Market by Country
7.2.2.2 Europe Outdoor & Sports Market by Country
7.2.2.3 Europe Games and Puzzles Market by Country
7.2.2.4 Europe Dolls Market by Country
7.2.2.5 Europe Preschool Toys Market by Country
7.2.2.6 Europe Other Product Type Market by Country
7.2.3 Europe Toys and Games Market by End User
7.2.3.1 Europe 0 - 8 age Market by Country
7.2.3.2 Europe 9 - 15 age Market by Country
7.2.3.3 Europe 15 age & above Market by Country
7.2.4 Europe Toys and Games Market by Country
7.2.4.1 Germany Toys and Games Market
7.2.4.1.1 Germany Toys and Games Market by Distribution Channel
7.2.4.1.2 Germany Toys and Games Market by Product Type
7.2.4.1.3 Germany Toys and Games Market by End User
7.2.4.2 UK Toys and Games Market
7.2.4.2.1 UK Toys and Games Market by Distribution Channel
7.2.4.2.2 UK Toys and Games Market by Product Type
7.2.4.2.3 UK Toys and Games Market by End User
7.2.4.3 France Toys and Games Market
7.2.4.3.1 France Toys and Games Market by Distribution Channel
7.2.4.3.2 France Toys and Games Market by Product Type
7.2.4.3.3 France Toys and Games Market by End User
7.2.4.4 Russia Toys and Games Market
7.2.4.4.1 Russia Toys and Games Market by Distribution Channel
7.2.4.4.2 Russia Toys and Games Market by Product Type
7.2.4.4.3 Russia Toys and Games Market by End User
7.2.4.5 Spain Toys and Games Market
7.2.4.5.1 Spain Toys and Games Market by Distribution Channel
7.2.4.5.2 Spain Toys and Games Market by Product Type
7.2.4.5.3 Spain Toys and Games Market by End User
7.2.4.6 Italy Toys and Games Market
7.2.4.6.1 Italy Toys and Games Market by Distribution Channel
7.2.4.6.2 Italy Toys and Games Market by Product Type
7.2.4.6.3 Italy Toys and Games Market by End User
7.2.4.7 Rest of Europe Toys and Games Market
7.2.4.7.1 Rest of Europe Toys and Games Market by Distribution Channel
7.2.4.7.2 Rest of Europe Toys and Games Market by Product Type
7.2.4.7.3 Rest of Europe Toys and Games Market by End User
7.3 Asia Pacific Toys and Games Market
7.3.1 Asia Pacific Toys and Games Market by Distribution Channel
7.3.1.1 Asia Pacific Offline Market by Country
7.3.1.2 Asia Pacific Online Market by Country
7.3.2 Asia Pacific Toys and Games Market by Product Type
7.3.2.1 Asia Pacific Electronic Games Market by Country
7.3.2.2 Asia Pacific Outdoor & Sports Market by Country
7.3.2.3 Asia Pacific Games and Puzzles Market by Country
7.3.2.4 Asia Pacific Dolls Market by Country
7.3.2.5 Asia Pacific Preschool Toys Market by Country
7.3.2.6 Asia Pacific Other Product Type Market by Country
7.3.3 Asia Pacific Toys and Games Market by End User
7.3.3.1 Asia Pacific 0 - 8 age Market by Country
7.3.3.2 Asia Pacific 9 - 15 age Market by Country
7.3.3.3 Asia Pacific 15 age & above Market by Country
7.3.4 Asia Pacific Toys and Games Market by Country
7.3.4.1 China Toys and Games Market
7.3.4.1.1 China Toys and Games Market by Distribution Channel
7.3.4.1.2 China Toys and Games Market by Product Type
7.3.4.1.3 China Toys and Games Market by End User
7.3.4.2 Japan Toys and Games Market
7.3.4.2.1 Japan Toys and Games Market by Distribution Channel
7.3.4.2.2 Japan Toys and Games Market by Product Type
7.3.4.2.3 Japan Toys and Games Market by End User
7.3.4.3 India Toys and Games Market
7.3.4.3.1 India Toys and Games Market by Distribution Channel
7.3.4.3.2 India Toys and Games Market by Product Type
7.3.4.3.3 India Toys and Games Market by End User
7.3.4.4 South Korea Toys and Games Market
7.3.4.4.1 South Korea Toys and Games Market by Distribution Channel
7.3.4.4.2 South Korea Toys and Games Market by Product Type
7.3.4.4.3 South Korea Toys and Games Market by End User
7.3.4.5 Singapore Toys and Games Market
7.3.4.5.1 Singapore Toys and Games Market by Distribution Channel
7.3.4.5.2 Singapore Toys and Games Market by Product Type
7.3.4.5.3 Singapore Toys and Games Market by End User
7.3.4.6 Malaysia Toys and Games Market
7.3.4.6.1 Malaysia Toys and Games Market by Distribution Channel
7.3.4.6.2 Malaysia Toys and Games Market by Product Type
7.3.4.6.3 Malaysia Toys and Games Market by End User
7.3.4.7 Rest of Asia Pacific Toys and Games Market
7.3.4.7.1 Rest of Asia Pacific Toys and Games Market by Distribution Channel
7.3.4.7.2 Rest of Asia Pacific Toys and Games Market by Product Type
7.3.4.7.3 Rest of Asia Pacific Toys and Games Market by End User
7.4 LAMEA Toys and Games Market
7.4.1 LAMEA Toys and Games Market by Distribution Channel
7.4.1.1 LAMEA Offline Market by Country
7.4.1.2 LAMEA Online Market by Country
7.4.2 LAMEA Toys and Games Market by Product Type
7.4.2.1 LAMEA Electronic Games Market by Country
7.4.2.2 LAMEA Outdoor & Sports Market by Country
7.4.2.3 LAMEA Games and Puzzles Market by Country
7.4.2.4 LAMEA Dolls Market by Country
7.4.2.5 LAMEA Preschool Toys Market by Country
7.4.2.6 LAMEA Other Product Type Market by Country
7.4.3 LAMEA Toys and Games Market by End User
7.4.3.1 LAMEA 0 - 8 age Market by Country
7.4.3.2 LAMEA 9 - 15 age Market by Country
7.4.3.3 LAMEA 15 age & above Market by Country
7.4.4 LAMEA Toys and Games Market by Country
7.4.4.1 Brazil Toys and Games Market
7.4.4.1.1 Brazil Toys and Games Market by Distribution Channel
7.4.4.2 Brazil Toys and Games Market by Product Type
7.4.4.2.1 Brazil Toys and Games Market by End User
7.4.4.3 Argentina Toys and Games Market
7.4.4.3.1 Argentina Toys and Games Market by Distribution Channel
7.4.4.3.2 Argentina Toys and Games Market by Product Type
7.4.4.3.3 Argentina Toys and Games Market by End User
7.4.4.4 UAE Toys and Games Market
7.4.4.4.1 UAE Toys and Games Market by Distribution Channel
7.4.4.4.2 UAE Toys and Games Market by Product Type
7.4.4.4.3 UAE Toys and Games Market by End User
7.4.4.5 Saudi Arabia Toys and Games Market
7.4.4.5.1 Saudi Arabia Toys and Games Market by Distribution Channel
7.4.4.5.2 Saudi Arabia Toys and Games Market by Product Type
7.4.4.5.3 Saudi Arabia Toys and Games Market by End User
7.4.4.6 South Africa Toys and Games Market
7.4.4.6.1 South Africa Toys and Games Market by Distribution Channel
7.4.4.6.2 South Africa Toys and Games Market by Product Type
7.4.4.6.3 South Africa Toys and Games Market by End User
7.4.4.7 Nigeria Toys and Games Market
7.4.4.7.1 Nigeria Toys and Games Market by Distribution Channel
7.4.4.7.2 Nigeria Toys and Games Market by Product Type
7.4.4.7.3 Nigeria Toys and Games Market by End User
7.4.4.8 Rest of LAMEA Toys and Games Market
7.4.4.8.1 Rest of LAMEA Toys and Games Market by Distribution Channel
7.4.4.8.2 Rest of LAMEA Toys and Games Market by Product Type
7.4.4.8.3 Rest of LAMEA Toys and Games Market by End User
Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
Unique Offerings 