US Ashwagandha Extract Market Size, Share & Trends Analysis Report By Distribution Channel (Business to Consumer, and Business to Business), By Form (Capsules/Tablets, Powder, and Others), By Application, and Forecast, 2023 - 2030

The US Ashwagandha Extract Market size is expected to reach $381.7 Million by 2030, rising at a market growth of 9.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 11,213.0 Thousand Units, experiencing a growth of 9.9% (2019-2022).

The ashwagandha extract market in the United States has grown substantially recently. Ashwagandha, also known as Withania somnifera or Indian ginseng, is an ancient medicinal herb used for centuries in Ayurvedic medicine. In the U.S., it has gained popularity as a dietary supplement and herbal remedy for various health conditions. According to the National Library of Medicine, in the United States before the pandemic, dietary supplement sales increased by 5% ($345 million) in 2019 compared to the previous year. One of the key drivers of the ashwagandha extract market is the growing consumer interest in holistic health and wellness. As Americans become more conscious about their overall well-being, they seek natural supplements like ashwagandha to support their health goals.

Moreover, the industry for ashwagandha extract products in the United States is primarily driven by dietary supplement manufacturers and health food retailers. These products are available in various forms such as capsules, powders, tinctures, and teas, catering to diverse consumer preferences. In recent years, the ashwagandha extract market has also witnessed increased innovation by introducing novel formulations and delivery systems. Manufacturers in the U.S. are investing in research and development to create more bioavailable ashwagandha products that offer enhanced efficacy and convenience for consumers.

Furthermore, the online retail sector has played a significant role in expanding the ashwagandha extract market. E-commerce platforms offer Americans a convenient way to access a wide range of ashwagandha products, driving sales growth and industry penetration. According to the Census Bureau of the Department of Commerce, U.S. retail e-commerce sales for the third quarter of 2023 were $284.1 billion, up 2.3% from the second quarter of 2023. Total retail sales for the third quarter of 2023 were estimated at $1,825.3 billion. The ability to purchase ashwagandha supplements online has also facilitated greater consumer education and awareness about its health benefits, contributing to industry expansion.

However, COVID-19 has notably impacted the ashwagandha extract market in the United States. The pandemic has heightened consumer interest in immune support supplements, increasing demand for ashwagandha products. With the growing emphasis on maintaining overall health and wellness during these uncertain times, Americans are turning to natural remedies like ashwagandha to bolster their immune system and manage stress. As a result, manufacturers have ramped up production to meet the demand surge, further driving industry growth.

Market Trends

Increasing Utilization in The Cosmetic Industry

In recent years, the cosmetic industry in the United States has witnessed a significant surge in the utilization of ashwagandha extract, reflecting a growing trend towards natural and herbal ingredients. According to the International Trade Administration, in 2019, the U.S. experienced a steady annual growth of 2% in its exports, culminating in a total of $15.02 billion within the cosmetics industry. Ashwagandha extract, rich in antioxidants, protects skin against environmental stressors like pollution and UV radiation, thereby supporting skin health and vitality. Moreover, its anti-inflammatory properties make it effective in soothing irritated skin and reducing redness, making it an attractive ingredient for skincare products targeting sensitive or inflamed skin conditions.

In addition to its benefits for the skin, ashwagandha extract is also gaining traction in hair care products. Its ability to nourish and strengthen hair follicles makes it a valuable ingredient in formulations that promote hair growth and prevent hair loss. Moreover, its calming properties help alleviate scalp irritation and inflammation, fostering a healthier environment for hair growth.

Furthermore, by stimulating collagen synthesis, ashwagandha extract improves skin texture and reduces the appearance of fine lines and wrinkles, contributing to a more youthful complexion. Hence, the surge in the utilization of ashwagandha extract in the cosmetic industry reflects a growing preference for natural and herbal ingredients, offering numerous benefits for skin and hair care products.

Rising Demand for Natural Supplements

The ashwagandha extract market in the United States is experiencing a notable surge in demand, primarily driven by the increasing preference for natural supplements among U.S. consumers. One of the key factors contributing to the rising demand for ashwagandha extract is the growing awareness among Americans about the potential health-promoting properties of this herb. Ashwagandha is renowned for its adaptogenic properties, which help the body adapt to stress and promote overall well-being. As modern lifestyles become increasingly stressful, U.S. consumers turn to natural remedies like ashwagandha to support their mental and physical health.

Furthermore, there is a growing interest in holistic approaches to healthcare, with Americans seeking natural alternatives to conventional medicine. Ashwagandha fits into this trend, as it is perceived as a natural and safe option for addressing various health concerns, including stress, anxiety, and fatigue. The popularity of ashwagandha extract is also fueled by a shift towards preventive healthcare. Many U.S. consumers proactively seek ways to support their immune system, boost their energy levels, and enhance their overall vitality. Ashwagandha's purported immune-boosting and rejuvenating properties make it an attractive option for Americans looking to take a proactive approach to their health.

Moreover, the increasing availability of ashwagandha extract in various forms, including capsules, powders, and tinctures, has made it more accessible to consumers nationwide. Therefore, the surge in demand for ashwagandha extract in the United States is driven by increasing awareness of its health benefits, a preference for natural supplements, and a shift towards holistic and preventive healthcare practices.

Competition Analysis

The ashwagandha extract market in the United States has experienced significant growth in recent years, driven by increasing consumer awareness of its potential health benefits and a growing demand for natural and herbal supplements. One prominent player in the U.S. ashwagandha extract market is NutraLife Biosciences Inc. Based in Florida, NutraLife Biosciences specializes in developing, manufacturing, and distributing high-quality nutraceutical products, including ashwagandha extracts. The company's ashwagandha supplements are formulated using advanced extraction techniques to ensure maximum potency and bioavailability, catering to consumers looking for natural solutions to manage stress, improve cognitive function, and support overall health and wellness.

Another key player in the U.S. ashwagandha extract market is Sabinsa Corporation, a leading supplier of herbal extracts, nutritional supplements, and cosmeceutical ingredients. Sabinsa has established itself as a trusted source for standardized ashwagandha extracts, manufactured using proprietary extraction processes to preserve the herb's active compounds. The company's ashwagandha ingredients are widely used in dietary supplements, functional foods, and personal care products, targeting various health concerns, including stress management, immune support, and anti-aging benefits.

Furthermore, Gaia Herbs, a leading herbal supplement company headquartered in North Carolina, has made significant inroads into the ashwagandha extract market with its organic, sustainably sourced extracts. Gaia Herbs' ashwagandha products are available in various forms, including capsules, liquid extracts, and powders, catering to different consumer preferences and lifestyles. The company's commitment to quality, purity, and sustainability has earned it a loyal customer base seeking ethically sourced herbal supplements.

In addition, several other companies have entered the U.S. ashwagandha extract market, capitalizing on the growing demand for natural health supplements. These include NutraMarks Inc., a California-based manufacturer of organic and non-GMO dietary supplements, offering a range of ashwagandha formulations to address specific health needs, such as energy support, mood enhancement, and adrenal health. As research into ashwagandha's health benefits continues to evolve and consumer awareness grows, the industry will likely witness further growth and development in the coming years.

List of Key Companies Profiled

• Kerry Group PLC
• Dabur India Ltd.
• Emami Limited
• The Procter and Gamble Company
• Patanjali Ayurved Limited
• Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
• Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
• Unilever PLC
• Taos Herb Company
• Kairali Ayurvedic Group

US Ashwagandha Extract Market Report Segmentation

By Distribution Channel

• Business to Consumer
• Business to Business

By Form

• Capsules/Tablets
• Powder
• Others

By Application

• Dietary Supplements
• Sports Nutrition
• Food & Beverages
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 US Ashwagandha Extract Market, by Distribution Channel
1.4.2 US Ashwagandha Extract Market, by Form
1.4.3 US Ashwagandha Extract Market, by Application
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. US Ashwagandha Extract Market
3.1 US Ashwagandha Extract Market by Distribution Channel
3.2 US Ashwagandha Extract Market by Form
3.3 US Ashwagandha Extract Market by Application

Chapter 4. Company Profiles – Global Leaders
4.1 Kerry Group PLC
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental and Regional Analysis
4.1.4 Research & Development Expenses
4.1.5 Recent strategies and developments:
4.1.5.1 Acquisition and Mergers:
4.1.6 SWOT Analysis
4.2 Dabur India Ltd.
4.2.1 Company Overview
4.2.2 Financial Analysis
4.2.3 Segmental and Regional Analysis
4.2.4 Research & Development Expense
4.2.5 SWOT Analysis
4.3 Emami Limited
4.3.1 Company Overview
4.3.2 Financial Analysis
4.3.3 Segmental Analysis
4.3.4 SWOT Analysis
4.4 The Procter and Gamble Company
4.4.1 Company Overview
4.4.2 Financial Analysis
4.4.3 Segmental and Regional Analysis
4.4.4 Research & Development Expense
4.4.5 Recent strategies and developments:
4.4.5.1 Geographical Expansions:
4.4.6 SWOT Analysis
4.5 Patanjali Ayurved Limited
4.5.1 Company Overview
4.5.2 SWOT Analysis
4.6 Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
4.6.1 Company Overview
4.6.2 Recent strategies and developments:
4.6.2.1 Product Launches and Product Expansions:
4.6.3 SWOT Analysis
4.7 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
4.7.1 Company Overview
4.7.2 SWOT Analysis
4.8 Unilever PLC
4.8.1 Company Overview
4.8.2 Financial Analysis
4.8.3 Segmental and Regional Analysis
4.8.4 Research & Development Expense
4.8.5 Recent strategies and developments:
4.8.5.1 Acquisition and Mergers:
4.8.6 SWOT Analysis
4.9 Taos Herb Company
4.9.1 Company Overview
4.9.2 SWOT Analysis
4.10. Kairali Ayurvedic Group
4.10.1 Company Overview
4.10.2 SWOT Analysis

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Germany Ashwagandha Extract Market, by Distribution Channel
1.4.2 Germany Ashwagandha Extract Market, by Form
1.4.3 Germany Ashwagandha Extract Market, by Application
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. Germany Ashwagandha Extract Market
3.1 Germany Ashwagandha Extract Market by Distribution Channel
3.2 Germany Ashwagandha Extract Market by Form
3.3 Germany Ashwagandha Extract Market by Application

Chapter 4. Company Profiles – Global Leaders
4.1 Kerry Group PLC
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental and Regional Analysis
4.1.4 Research & Development Expenses
4.1.5 Recent strategies and developments:
4.1.5.1 Acquisition and Mergers:
4.1.6 SWOT Analysis
4.2 Dabur India Ltd.
4.2.1 Company Overview
4.2.2 Financial Analysis
4.2.3 Segmental and Regional Analysis
4.2.4 Research & Development Expense
4.2.5 SWOT Analysis
4.3 Emami Limited
4.3.1 Company Overview
4.3.2 Financial Analysis
4.3.3 Segmental Analysis
4.3.4 SWOT Analysis
4.4 The Procter and Gamble Company
4.4.1 Company Overview
4.4.2 Financial Analysis
4.4.3 Segmental and Regional Analysis
4.4.4 Research & Development Expense
4.4.5 Recent strategies and developments:
4.4.5.1 Geographical Expansions:
4.4.6 SWOT Analysis
4.5 Patanjali Ayurved Limited
4.5.1 Company Overview
4.5.2 SWOT Analysis
4.6 Himalaya Wellness Company (Himalaya Global Holdings Ltd.)
4.6.1 Company Overview
4.6.2 Recent strategies and developments:
4.6.2.1 Product Launches and Product Expansions:
4.6.3 SWOT Analysis
4.7 Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
4.7.1 Company Overview
4.7.2 SWOT Analysis
4.8 Unilever PLC
4.8.1 Company Overview
4.8.2 Financial Analysis
4.8.3 Segmental and Regional Analysis
4.8.4 Research & Development Expense
4.8.5 Recent strategies and developments:
4.8.5.1 Acquisition and Mergers:
4.8.6 SWOT Analysis
4.9 Taos Herb Company
4.9.1 Company Overview
4.9.2 SWOT Analysis
4.10. Kairali Ayurvedic Group
4.10.1 Company Overview
4.10.2 SWOT Analysis