US Behavioral Health Market Size, Share & Trends Analysis Report By Age Group, By Disorder (Substance Abuse Disorders, Alcohol Use Disorders, Eating Disorders, ADHD and Others), By Service, and Forecast, 2023 - 2030

The US Behavioral Health Market size is expected to reach $34.4 billion by 2030, rising at a market growth of 6.2% CAGR during the forecast period.

The behavioral health market in the United States is a complex and dynamic sector that plays a crucial role in addressing mental health and substance abuse issues. One of the key drivers of the behavioral health market is the increasing prevalence of mental health disorders and substance abuse problems across the country. According to the National Institute of Mental Health (NIMH), nearly one in five adults in the United States experiences some form of mental illness each year. Additionally, substance abuse continues to be a major public health concern, with millions of Americans struggling with addiction to alcohol, opioids, and other drugs. This rising demand for mental health and substance abuse services has fueled the expansion of the behavioral health market, creating opportunities for providers to offer a wide range of treatment options.

According to the National Institute of Mental Health, in 2021, there were an estimated 57.8 million adults aged 18 or older in the United States with mental illness. This number represented 22.8% of all U.S. adults. Moreover, the prevalence of mental illness is notably higher among females, with 27.2% affected, compared to males, where the prevalence stands at 18.1%. These figures underscore the significant demand for the behavioral health market, particularly tailored to address the diverse needs of this demographic.

Furthermore, healthcare policy and regulation changes have significantly impacted the behavioral health market. Implementing the Affordable Care Act (ACA) has expanded insurance coverage for mental health and substance abuse services. This has increased access to behavioral health care for millions of Americans and has led to an increase in demand for services. Additionally, the Mental Health Parity and Addiction Equity Act (MHPAEA) requires insurance plans to provide equal coverage for mental health and substance abuse services, further driving the growth of the behavioral health market.

The COVID-19 pandemic has further exacerbated these challenges in the behavioral health market in the U.S. The pandemic has led to increased levels of stress, anxiety, and depression among the population, further straining an already overburdened mental health system. Social isolation, financial insecurity, and uncertainty about the future have contributed to a surge in demand for mental health services, placing significant pressure on providers to meet the needs of those seeking care. Furthermore, the pandemic has disrupted traditional modes of care delivery, leading to a rapid expansion of telehealth services in the behavioral health sector.

Market Trends

Increasing Adoption of Electronic Health Records

The adoption of electronic health records (EHRs) in the behavioral health market in the United States has steadily increased in recent years. One of the primary drivers of EHR adoption in behavioral health is the need for improved coordination and continuity of care. With EHRs, mental health providers easily access comprehensive patient records, including medication histories, treatment plans, and progress notes, facilitating better communication and collaboration among care team members. This enhanced coordination leads to more effective and holistic treatment approaches for Americans with behavioral health conditions.

According to HealthIT.gov, as of 2021, the adoption of electronic health records (EHRs) among office-based physicians in the United States stood at approximately 88%, indicating a significant embrace of digital record-keeping systems. Within this landscape, nearly 78% of physicians utilized certified EHR systems. This trend reflects a broader movement towards digitalization in healthcare, including the behavioral health market, where the adoption of EHRs is also steadily increasing in the United States.

Moreover, implementing EHRs in behavioral health settings helps address privacy and security concerns associated with paper-based records. EHR systems offer robust data encryption and access controls, ensuring that sensitive patient information remains protected from unauthorized access or breaches. Furthermore, adopting EHRs in behavioral health facilitates data-driven decision-making and quality improvement initiatives. Thus, the increasing adoption of electronic health records in behavioral health settings is enhancing care coordination, improving data security, and fostering more effective treatment approaches for patients.

Growing Recognition of Mental Health Issues

In recent years, there has been a growing recognition of mental health issues within the behavioral health market in the United States. One key factor contributing to this recognition is the destigmatization of mental health disorders. The rise of social media and digital platforms has facilitated conversations about mental health on a larger scale.

Americans are sharing their experiences, offering support to one another, and raising awareness about the prevalence of mental health conditions. This online community has helped to normalize discussions around mental health and has empowered individuals to seek help when needed. In response to these shifting attitudes and needs, the behavioral health market in the U.S. has expanded and evolved. There has been a proliferation of mental health apps, teletherapy platforms, and online support groups, making mental health services more accessible than ever before.

Additionally, there has been a greater integration of mental health care into primary care settings, recognizing the interconnectedness of physical and mental health. Therefore, the destigmatization of mental health has catalyzed a transformative expansion and integration of behavioral health services in the United States.

Competition Analysis

The behavioral health market in the United States has experienced significant growth and transformation in recent years. One prominent player in the U.S. behavioral health market is Teladoc Health, a telemedicine company that provides virtual healthcare services, including behavioral health consultations. Teladoc's platform allows individuals to connect with licensed therapists and psychiatrists via phone or video chat, offering convenient and confidential access to mental health support. The company has experienced rapid growth in recent years, driven by increasing demand for virtual care options and expanding telemedicine reimbursement policies.

Another key player in the behavioral health market is Magellan Health, a managed healthcare company that offers a range of behavioral health services, including counseling, substance abuse treatment, and employee assistance programs. Magellan works with employers, health plans, and government agencies to provide comprehensive mental health solutions to improve outcomes and reduce costs. The company leverages data analytics and evidence-based practices to personalize care and support individuals throughout their treatment journey.

In addition to telemedicine and managed care providers, companies are also focused on developing digital health solutions for mental health management. One such company is Ginger, which offers on-demand mental healthcare through its mobile app. Ginger provides users access to licensed therapists and coaches who offer support through messaging, video sessions, and self-guided content. The platform utilizes machine learning algorithms to match individuals with providers based on their unique needs and preferences, making accessing timely and personalized care easier.

Furthermore, some companies specialize in developing digital therapeutics for mental health conditions. Pear Therapeutics, for example, has developed FDA-approved digital therapeutics for the treatment of substance use disorder and chronic insomnia. These digital therapies combine evidence-based interventions with engaging user experiences to deliver effective treatment outside traditional healthcare settings. Pear Therapeutics collaborates with healthcare providers and payers to integrate its digital therapeutics into existing care pathways and improve patient outcomes.

Moreover, companies are leveraging innovative technologies such as artificial intelligence (AI) and virtual reality (VR) to enhance mental health treatment. For example, Limbix develops VR-based exposure therapy programs for the treatment of anxiety disorders, providing a safe and immersive environment for individuals to confront their fears and overcome avoidance behaviors. Similarly, Woebot Health offers a chatbot-based mental health app that delivers cognitive behavioral therapy (CBT) techniques to users through interactive conversations, helping them develop coping skills and manage symptoms of depression and anxiety. Hence, the behavioral health market in the United States is characterized by a diverse array of companies offering innovative products and services to address the growing demand for mental health care.

List of Key Companies Profiled

• Ascension Health, Inc.
• Universal Health Services, Inc.
• Oracle Corporation
• Centene Corporation
• Acadia Healthcare Company, Inc.
• Behavioral Health Services, Inc.
• Pyramid Healthcare, Inc.
• Bright Harbor Healthcare
• Core Solutions Inc.
• ContinuumCloud, LLC (Welligent Inc.)

US Behavioral Health Market Report Segmentation

By Age Group

• Adult
• Geriatric
• Pediatric

By Disorder

• Substance Abuse Disorders
• Alcohol Use Disorders
• Eating Disorders
• ADHD
• Others

By Service

• Inpatient Hospital Treatment Services
• Outpatient Counselling
• Home-based Treatment Services
• Emergency Mental Health Services
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 US Behavioral Health Market, by Age Group
1.4.2 US Behavioral Health Market, by Disorder
1.4.3 US Behavioral Health Market, by Service
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Acquisition Mergers and Joint Ventures
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Mergers, Acquisition & Joint Venture: 2021, Dec – 2024, Feb) Leading Players
3.4 Porter’s Five Forces Analysis

Chapter 4. US Behavioral Health Market
4.1 US Behavioral Health Market by Age Group
4.2 US Behavioral Health Market by Disorder
4.3 US Behavioral Health Market by Service

Chapter 5. Company Profiles – Global Leaders
5.1 Ascension Health, Inc.
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Recent strategies and developments:
5.1.3.1 Partnerships, Collaborations, and Agreements:
5.1.4 SWOT Analysis
5.2 Universal Health Services, Inc.
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Segmental Analysis
5.2.4 Recent strategies and developments:
5.2.4.1 Partnerships, Collaborations, and Agreements:
5.2.5 SWOT Analysis
5.3 Oracle Corporation
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Segmental and Regional Analysis
5.3.4 Research & Development Expense
5.3.5 SWOT Analysis
5.4 Centene Corporation
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental Analysis
5.4.4 Recent strategies and developments:
5.4.4.1 Partnerships, Collaborations, and Agreements:
5.4.4.2 Acquisition and Mergers:
5.4.5 SWOT Analysis
5.5 Acadia Healthcare Company, Inc.
5.5.1 Company Overview
5.5.2 Financial Analysis
5.5.3 Recent strategies and developments:
5.5.3.1 Partnerships, Collaborations, and Agreements:
5.5.3.2 Acquisition, Mergers and Joint Ventures:
5.5.4 SWOT Analysis
5.6 Behavioral Health Services, Inc.
5.6.1 Company Overview
5.6.2 SWOT Analysis
5.7 Pyramid Healthcare, Inc.
5.7.1 Company Overview
5.7.2 Recent strategies and developments:
5.7.2.1 Acquisition and Mergers:
5.7.3 SWOT Analysis
5.8 Bright Harbor Healthcare
5.8.1 Company Overview
5.8.2 SWOT Analysis
5.9 Core Solutions Inc.
5.9.1 Company Overview
5.10. ContinuumCloud, LLC (Welligent Inc.)
5.10.1 Company Overview
5.10.2 Recent strategies and developments:
5.10.2.1 Partnerships, Collaborations, and Agreements:
5.10.2.2 Acquisition and Mergers:

TABLE 1 US Behavioral Health Market, 2019 - 2022, USD Million
TABLE 2 US Behavioral Health Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Behavioral Health Market
TABLE 4 Acquisition Mergers and Joint Ventures – Behavioral Health Market
TABLE 5 US Behavioral Health Market by Age Group, 2019 - 2022, USD Million
TABLE 6 US Behavioral Health Market by Age Group, 2023 - 2030, USD Million
TABLE 7 US Behavioral Health Market by Disorder, 2019 - 2022, USD Million
TABLE 8 US Behavioral Health Market by Disorder, 2023 - 2030, USD Million
TABLE 9 US Behavioral Health Market by Service, 2019 - 2022, USD Million
TABLE 10 US Behavioral Health Market by Service, 2023 - 2030, USD Million
TABLE 11 key Information – Ascension Health, Inc.
TABLE 12 Key Information – Universal Health Services, Inc.
TABLE 13 Key Information – Oracle Corporation
TABLE 14 Key Information – Centene Corporation
TABLE 15 Key Information – Acadia Healthcare Company, Inc.
TABLE 16 Key Information – Behavioral Health Services, Inc.
TABLE 17 Key Information – Pyramid Healthcare, Inc.
TABLE 18 Key Information – Bright Harbor Healthcare
TABLE 19 Key Information – Core Solutions Inc.
TABLE 20 Key Information – ContinuumCloud, LLC

List of Figures
FIG 1 Methodology for the research
FIG 2 US Behavioral Health Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Behavioral Health Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Mergers, Acquisition & Joint Venture: 2021, Dec – 2024, Feb) Leading Players
FIG 7 Porter’s Five Forces Analysis - Behavioral Health Market
FIG 8 US Behavioral Health Market by Age Group, 2022
FIG 9 US Behavioral Health Market by Age Group, 2030
FIG 10 US Behavioral Health Market by Age Group, 2019 - 2030, USD Million
FIG 11 US Behavioral Health Market share by Disorder, 2022
FIG 12 US Behavioral Health Market share by Disorder, 2030
FIG 13 US Behavioral Health Market by Disorder, 2019 - 2030, USD Million
FIG 14 US Behavioral Health Market share by Service, 2022
FIG 15 US Behavioral Health Market share by Service, 2030
FIG 16 US Behavioral Health Market by Service, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: Ascension Health, Inc.
FIG 19 SWOT Analysis: Universal Health Services, Inc.
FIG 20 SWOT Analysis: Oracle Corporation
FIG 21 Recent strategies and developments: Centene Corporation
FIG 22 SWOT Analysis: Centene Corporation
FIG 23 Recent strategies and developments: Acadia Healthcare Company, Inc.
FIG 24 SWOT Analysis: Acadia Healthcare Company, Inc.
FIG 25 SWOT Analysis: Behavioral Health Services, Inc.
FIG 26 SWOT Analysis: Pyramid Healthcare, Inc
FIG 27 SWOT Analysis: Bright Harbor Healthcare
FIG 28 Recent strategies and developments: ContinuumCloud, LLC