US Carob Powder Market Size, Share & Trends Analysis Report By Product (Natural, and Organic), By Application (B2B (Bakery, Confectionary, Others), and B2C), and Forecast, 2023 - 2030

The United States (US) Carob Powder Market size is expected to reach $15.5 Million by 2030, rising at a market growth of 3.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 899.7 Tonnes, experiencing a growth of 3.1% (2019-2022).

The carob powder market in the United States has witnessed a notable surge in recent years, driven by increasing consumer awareness of its nutritional benefits and versatile applications in the food and beverage industry. Carob powder, derived from the carob tree's pods, is gaining popularity as a healthier alternative to cocoa powder, particularly among health-conscious Americans and those with dietary restrictions.

One of the key factors contributing to the growth of the carob powder market in the U.S. is the rising demand for natural and plant-based products. Carob powder is often chosen as a substitute for cocoa powder due to its naturally sweet flavor and lower fat content. As the trend towards plant-based diets and clean-label products continues to gain momentum, carob powder has found its place in various recipes, including baked goods, beverages, and snacks in the U.S.

Moreover, the COVID-19 pandemic has played a role in shaping the carob powder market in the U.S. The pandemic has led to a heightened focus on health and wellness, with Americans becoming more conscious of their dietary choices. The demand for immune-boosting and nutritional products has seen an upswing, and carob powder, with its health-promoting properties, has benefited from this trend.

Health-conscious Americans are drawn to carob powder for its nutritional profile. It is a rich source of fiber, antioxidants, and various vitamins and minerals. Moreover, carob is caffeine-free, making it an appealing option for U.S. individuals looking to reduce their caffeine intake. Manufacturers in the U.S. are responding to the rising demand for carob powder by incorporating it into various products.

Market Trends

Rising demand for organic food products

In recent years, the carob powder market in the United States has witnessed a notable surge in demand, primarily attributed to Americans' increasing preference for organic food products. One of the key drivers behind the rising demand for organic carob powder is the heightened awareness of the potential health benefits associated with organic foods. Consumers in the U.S. are becoming more conscious of their dietary choices, seeking products free from synthetic pesticides, herbicides, and genetically modified organisms (GMOs). Organic carob powder aligns with these preferences, offering health-conscious Americans a wholesome and chemical-free alternative.

According to the U.S. Department of Agriculture, the organic food products industry in the United States experienced significant growth, with sales estimated at $26.9 billion in 2010 (adjusted for inflation to 2021 dollars) and reaching $52.0 billion in 2021. As health-conscious consumers increasingly seek natural and organic alternatives, the carob powder market in the U.S. has experienced a notable uptick.

Moreover, the demand for organic carob powder is fueled by the desire for sustainable and environmentally friendly food options. As Americans become more environmentally conscious, they are inclined to support agricultural practices prioritizing soil health, biodiversity, and conservation. The U.S. Department of Agriculture's (USDA) organic certification is pivotal in this trend, assuring consumers that the carob powder complies with strict organic standards.

Retailers and food manufacturers are responding to this shift in U.S. consumer behavior by expanding their offerings of organic products, including carob powder. This increased availability of organic options in grocery stores and online platforms further contributes to the rising demand for organic food products. Thus, the surge in demand for organic carob powder market in the United States is driven by health-conscious Americans seeking chemical-free alternatives and a growing preference for environmentally sustainable food options.

Growing popularity of plant-based and vegan diets

In recent years, the United States has witnessed a remarkable surge in the popularity of plant-based and vegan diets, significantly influencing the carob powder market. As health-conscious Americans increasingly seek sustainable and ethical alternatives to traditional food products, the demand for plant-based ingredients like carob powder has experienced a notable uptick.

One of the key drivers behind this shift is the growing awareness of the environmental impact of animal agriculture and the desire to reduce one's carbon footprint. Plant-based diets are perceived as more sustainable and eco-friendlier, aligning with the values of a significant portion of the U.S. population. Carob powder, derived from the carob tree pods, has gained prominence as a versatile and cruelty-free ingredient, making it an attractive choice for those embracing plant-based lifestyles in the U.S.

The nutritional benefits of carob powder have also contributed to its rising popularity. Carob powder is a healthier alternative to cocoa powder, rich in fiber, antioxidants, and naturally sweet flavors. Health-conscious consumers appreciate its ability to enhance the taste and texture of various dishes without compromising nutritional value.

Furthermore, the plant-based movement has been fueled by the increasing availability of diverse and innovative vegan products in the U.S. From plant-based milk alternatives to meat substitutes, Americans now have many options, making it easier to adopt a vegan or plant-based diet. Hence, the expanding carob powder market aligns with the broader trend of increased availability and innovation in plant-based products, providing U.S. consumers with diverse options to embrace a plant-based lifestyle seamlessly.

Competition Analysis

The carob powder market in the United States has witnessed significant growth in recent years, driven by increasing consumer awareness of its health benefits and its versatile applications in the food and beverage industry. Bob's Red Mill is a prominent player in the U.S. carob powder market. Renowned for its commitment to providing natural and organic products, Bob's Red Mill offers a range of carob powder options. The company sources its carob beans from reputable suppliers and ensures its products are free from additives and preservatives. With a focus on quality and customer satisfaction, Bob's Red Mill has become a trusted name in the health food industry.

Another key player is NOW Foods, a company that has established itself as a natural product leader. NOW Foods offers organic carob powder, catering to consumers who prioritize environmental sustainability and ethical sourcing. The company's commitment to quality assurance and affordable pricing has contributed to its success in capturing a significant share of the U.S. carob powder market.

Nature's Best is a US-based company specializing in health and wellness products, including carob powder. The company delivers high-quality, natural ingredients to promote a healthy lifestyle. Nature's Best caters to the growing demand for alternative ingredients, offering a reliable source of carob powder for consumers seeking nutritious and flavorful options.

In the competitive landscape of the U.S. carob powder market, Terrasoul Superfoods has carved a niche for itself. The company is known for its commitment to providing organic, non-GMO, and sustainably sourced superfood products. Terrasoul Superfoods offers a premium line of carob powder appealing to health-conscious consumers who prioritize clean eating and ethical sourcing.

One more notable player is Chatfield's, a brand that has been synonymous with carob products in the U.S. for decades. With a legacy of providing carob-based alternatives to traditional chocolate, Chatfield's has a loyal customer base. The company's carob powder is often used as a substitute for cocoa in various recipes, making it a staple in the kitchens of health-conscious individuals across the country. Each company mentioned brings its unique approach, whether it be a focus on organic sourcing, sustainability, or a long-standing tradition in the industry.

List of Key Companies Profiled

• Jedwards International, Inc.
• Healthworks (Dignity Health)
• NOW Foods, Inc.
• The Australian Carob Co.
• Frontier Cooperative
• Panos Brands, LLC
• OliveNation, LLC
• Barry Farm Foods
• The Carob Kitchen

US Carob Powder Market Report Segmentation

By Product

• Natural
• Organic

By Application

• B2B
  • Bakery
  • Confectionary
  • Others
• B2C

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 USA Carob Powder Market, by Product
1.4.2 USA Carob Powder Market, by Application
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. US Carob Powder Market
3.1 US Carob Powder Market, By Product
3.2 US Carob Powder Market, By Application
3.2.1 US Carob Powder Market, By B2B Type

Chapter 4. Company Profiles – Global Leaders
4.1 Jedwards International, Inc.
4.1.1 Company Overview
4.1.2 SWOT Analysis
4.2 Healthworks (Dignity Health)
4.2.1 Company Overview
4.2.2 SWOT Analysis
4.3 NOW Foods, Inc.
4.3.1 Company Overview
4.3.2 SWOT Analysis
4.4 The Australian Carob Co.
4.4.1 Company Overview
4.4.2 SWOT Analysis
4.5 Frontier Cooperative
4.5.1 Company Overview
4.5.2 SWOT Analysis
4.6 Panos Brands, LLC
4.6.1 Company Overview
4.6.2 SWOT Analysis
4.7 OliveNation, LLC
4.7.1 Company Overview
4.7.2 SWOT Analysis
4.8 Barry Farm Foods
4.8.1 Company Overview
4.8.2 SWOT Analysis
4.9 The Carob Kitchen
4.9.1 Company Overview

TABLE 1 US Carob Powder Market, 2019 - 2022, USD Thousands
TABLE 2 US Carob Powder Market, 2023 - 2030, USD Thousands
TABLE 3 US Carob Powder Market, 2019 - 2022, Tonnes
TABLE 4 US Carob Powder Market, 2023 - 2030, Tonnes
TABLE 5 US Carob Powder Market, By Product, 2019 - 2022, USD Thousands
TABLE 6 US Carob Powder Market, By Product, 2023 - 2030, USD Thousands
TABLE 7 US Carob Powder Market, By Product, 2019 - 2022, Tonnes
TABLE 8 US Carob Powder Market, By Product, 2023 - 2030, Tonnes
TABLE 9 US Carob Powder Market, By Application, 2019 - 2022, USD Thousands
TABLE 10 US Carob Powder Market, By Application, 2023 - 2030, USD Thousands
TABLE 11 US Carob Powder Market, By Application, 2019 - 2022, Tonnes
TABLE 12 US Carob Powder Market, By Application, 2023 - 2030, Tonnes
TABLE 13 US Carob Powder Market, By B2B Type, 2019 - 2022, USD Thousands
TABLE 14 US Carob Powder Market, By B2B Type, 2023 - 2030, USD Thousands
TABLE 15 US Carob Powder Market, By B2B Type, 2019 - 2022, Tonnes
TABLE 16 US Carob Powder Market, By B2B Type, 2023 - 2030, Tonnes
TABLE 17 Key information – Jedwards International, Inc.
TABLE 18 Key Information – Healthworks
TABLE 19 Key Information – NOW Foods, Inc.
TABLE 20 Key Information – THE AUSTRALIAN CAROB CO.
TABLE 21 Key Information – FRONTIER Cooperative
TABLE 22 Key Information – panos brands, llc
TABLE 23 Key Information – OliveNation, LLC
TABLE 24 Key information – Barry Farm Foods
TABLE 25 Key Information – The Carob kitchen

List of Figures
FIG 1 Methodology for the research
FIG 2 US Carob Powder Market, 2019 - 2030, USD Thousands
FIG 3 Key Factors Impacting Carob Powder Market
FIG 4 Porter’s Five Forces Analysis - Carob Powder Market
FIG 5 US Carob Powder Market share, By Product, 2022
FIG 6 US Carob Powder Market share, By Product, 2030
FIG 7 US Carob Powder Market, By Product, 2019 - 2030, USD Thousands
FIG 8 US Carob Powder Market share, By Application, 2022
FIG 9 US Carob Powder Market share, By Application, 2030
FIG 10 US Carob Powder Market, By Application, 2019 - 2030, USD Thousands
FIG 11 SWOT Analysis: Jedwards International, Inc.
FIG 12 SWOT Analysis: Healthworks
FIG 13 SWOT Analysis: NOW Foods, Inc.
FIG 14 SWOT Analysis: The Australian Carob Co.
FIG 15 SWOT Analysis: Frontier Cooperative
FIG 16 SWOT Analysis: Panos Brands, LLC
FIG 17 SWOT Analysis: OliveNation, LLC
FIG 18 SWOT Analysis: Barry Farm Foods