US Consumer Cybersecurity Software Market Size, Share & Trends Analysis Report By Deployment, By Device Type (Smartphone Security Apps, PC/Laptop Security Software, Tablet Security Software, and Others), By Offering, and Forecast, 2023 - 2030

The US Consumer Cybersecurity Software Market size is expected to reach $4.6 billion by 2030, rising at a market growth of 10.2% CAGR during the forecast period.

The consumer cybersecurity software market in the United States is a rapidly evolving landscape shaped by the increasing prevalence of cyber threats and the growing awareness among individuals about the importance of protecting their digital assets. One of the key drivers of the consumer cybersecurity software market is the escalating frequency and sophistication of cyberattacks targeting individuals. From malware and phishing scams to identity theft and ransomware, consumers face many threats that compromise their personal information and financial security. As a result, there is a growing demand for cybersecurity software that effectively detect, prevent, and mitigate these threats.

Another factor contributing to the growth of the consumer cybersecurity software market is the increasing adoption of digital services and platforms. As Americans conduct more daily activities online, they are exposed to various cybersecurity risks. This includes online shopping, banking, social media interactions, and cloud-based storage. Furthermore, regulatory compliance requirements and privacy concerns drive consumers to invest in cybersecurity software solutions. With the introduction of regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), consumers are more vigilant about protecting their privacy rights and ensuring the security of their personal information.

Moreover, the COVID-19 pandemic has further accelerated the adoption of digital technologies in the U.S., increasing reliance on online platforms for work, education, shopping, and socializing. This rapid digitization has expanded the attack surface for cybercriminals, making individuals more vulnerable to cyber threats. Consequently, consumers' heightened awareness about the importance of securing their digital lives drives the demand for cybersecurity software solutions.

Market Trends

Rising adoption of tablets among children

The rising adoption of tablets among children in the U.S. has significantly impacted the consumer cybersecurity software market. With the proliferation of digital devices in households, children increasingly access tablets for various purposes including entertainment, education, and communication. However, this increased usage also exposes them to various online threats such as cyberbullying, inappropriate content, malware, and phishing attacks. The surge in tablet ownership among U.S. households with children indicates a notable uptick in the adoption of tablets within families.

According to the United States Census Bureau, in 2021, tablet ownership in U.S. households with children surged by 22 % compared to those without children. This indicates a significant increase in the adoption of tablets within households with kids. Overall, 64% of U.S. households possessed a tablet in 2021, showcasing a widespread acceptance of this technology. Similarly, there's a growing trend towards adopting consumer cybersecurity software among children in the U.S., reflecting an increasing recognition of the importance of online safety within younger demographics.

One of the key factors driving the adoption of cybersecurity software for tablets is the need for parental control features. These features allow American parents to monitor their children's online activities, set limits on screen time, block inappropriate websites, and restrict access to certain applications. By empowering parents with these tools, cybersecurity software helps them manage and mitigate the risks associated with their children's online interactions.

Furthermore, the increasing prevalence of gaming among children on tablets has also contributed to the demand for cybersecurity solutions in the U.S. Online gaming platforms are targeted by cybercriminals seeking to exploit vulnerabilities or steal personal information. Therefore, the rising adoption of tablets among children in the U.S. drives demand for cybersecurity software as parents seek to protect their children from online threats and manage their digital activities effectively.

Increasing Demand For Password Management Software

The consumer cybersecurity software market in the U.S. has witnessed a significant surge in demand for password management software in recent years. One of the primary drivers behind the increasing demand for password management software is the escalating threat landscape in cyberspace. With cyber-attacks becoming more sophisticated and widespread, U.S. consumers are realizing the vulnerability of their digital identities and sensitive information. As a result, there is a growing emphasis on adopting robust security measures to protect against unauthorized access and data breaches.

In addition, Americans are becoming more aware of the risks associated with their online behavior, such as sharing personal information on social media, using weak passwords, and being susceptible to phishing scams. As a result, there is a growing emphasis on cybersecurity education and awareness among U.S. consumers, driving the adoption of cybersecurity software as part of a proactive approach to protecting personal information and digital assets.

According to the FBI's Internet Crime Complaint Center (IC3), in 2022, the United States saw a staggering influx of reported complaints totaling 800,944, resulting in a staggering financial toll surpassing $10.3 billion. Amidst this surge, phishing schemes emerged as the predominant crime type, with 300,497 complaints. Notably, there was a significant shift as investment schemes, for the first time, inflicted the greatest financial losses on victims. This alarming trend coincides with the escalating sophistication of cyber-attacks observed in the consumer cybersecurity software market in the U.S.

Additionally, the exponential growth in online accounts and digital services that consumers utilize daily has made password management daunting. Many individuals need help remembering complex passwords for multiple accounts, leading to poor password hygiene and increased susceptibility to cyber threats. Hence, the surge in demand for password management software in the U.S. reflects the escalating cyber threat landscape and a growing emphasis on proactive cybersecurity measures among consumers.

Competition Analysis

The consumer cybersecurity software market in the United States is a rapidly evolving landscape, driven by the increasing reliance on digital technologies and the growing awareness of online threats among individuals. One prominent player in the consumer cybersecurity software market is NortonLifeLock Inc., formerly known as Symantec Corporation. With a history dating back several decades, Norton LifeLock has established itself as a leader in providing comprehensive cybersecurity solutions for consumers. The company's flagship product, Norton 360, offers features including antivirus protection, firewall, identity theft protection, and secure VPN services. NortonLifeLock's strong brand recognition and extensive customer base make it a formidable competitor in the consumer cybersecurity space.

Another notable company in the consumer cybersecurity software market is McAfee LLC, a global cybersecurity company known for its antivirus and security software products. McAfee's consumer offerings include McAfee Total Protection, which provides antivirus, firewall, and identity protection features. The company's focus on innovation and research ensures its products stay ahead of emerging threats, making it a popular choice among consumers seeking robust cybersecurity solutions.

In addition to established players like Norton LifeLock and McAfee, several up-and-coming companies are making waves in the consumer cybersecurity software market. One such company is Malwarebytes Corporation, which specializes in anti-malware and internet security software. Malwarebytes' consumer products, such as Malwarebytes Premium and Malwarebytes Privacy, are designed to detect and remove malware, ransomware, and other online threats, providing users with peace of mind while browsing the web.

Furthermore, companies like Avast Software and Kaspersky Lab are also noteworthy contenders in the consumer cybersecurity space. Avast offers a range of free and premium cybersecurity products, including Avast Free Antivirus and Avast Premium Security, while Kaspersky Lab provides solutions such as Kaspersky Anti-Virus and Kaspersky Internet Security. Both companies have built strong reputations for reliable protection against cyber threats. With cyber threats evolving constantly, the demand for effective cybersecurity solutions is only expected to grow, driving further innovation and competition in the consumer cybersecurity market.

List of Key Companies Profiled

• CyberArk Software Ltd.
• Fortinet, Inc.
• Cisco Systems, Inc.
• Juniper Networks, Inc.
• Microsoft Corporation
• IBM Corporation
• Sophos Group PLC (Thoma Bravo)
• Check Point Software Technologies Ltd.
• Accenture PLC
• Broadcom, Inc.

US Consumer Cybersecurity Software Market Report Segmentation

By Deployment

• On-premise
• Cloud

By Device Type

• Smartphone Security Apps
• PC/Laptop Security Software
• Tablet Security Software
• Others

By Offering

• Antivirus Software
• Network Security
• Identity Theft Protection
• Infrastructure Protection Software
• Password Management Software
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 US Consumer Cybersecurity Software Market, by Deployment
1.4.2 US Consumer Cybersecurity Software Market, by Device Type
1.4.3 US Consumer Cybersecurity Software Market, by Offering
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.5 Market Trends

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2022
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.4.2 Key Strategic Move: (Mergers & Acquisition : 2019, Dec – 2023, Nov) Leading Players
3.5 Porter’s Five Forces Analysis

Chapter 4. US Consumer Cybersecurity Software Market
4.1 US Consumer Cybersecurity Software Market by Deployment
4.2 US Consumer Cybersecurity Software Market by Device Type
4.3 US Consumer Cybersecurity Software Market by Offering

Chapter 5. Company Profiles – Global Leaders
5.1 CyberArk Software Ltd.
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Regional Analysis
5.1.4 Research & Development Expenses
5.1.5 Recent strategies and developments:
5.1.5.1 Product Launches and Product Expansions:
5.1.6 SWOT Analysis
5.2 Fortinet, Inc.
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Regional Analysis
5.2.4 Research & Development Expenses
5.2.5 Recent strategies and developments:
5.2.5.1 Product Launches and Product Expansions:
5.2.5.2 Acquisition and Mergers:
5.2.6 SWOT Analysis
5.3 Cisco Systems, Inc.
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Regional Analysis
5.3.4 Research & Development Expense
5.3.5 Recent strategies and developments:
5.3.5.1 Acquisition and Mergers:
5.3.6 SWOT Analysis
5.4 Juniper Networks, Inc.
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Regional Analysis
5.4.4 Research & Development Expenses
5.4.5 Recent strategies and developments:
5.4.5.1 Product Launches and Product Expansions:
5.4.6 SWOT Analysis
5.5 Microsoft Corporation
5.5.1 Company Overview
5.5.2 Financial Analysis
5.5.3 Segmental and Regional Analysis
5.5.4 Research & Development Expenses
5.5.5 Recent strategies and developments:
5.5.5.1 Partnerships, Collaborations, and Agreements:
5.5.5.2 Product Launches and Product Expansions:
5.5.5.3 Acquisition and Mergers:
5.5.6 SWOT Analysis
5.6 IBM Corporation
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Regional & Segmental Analysis
5.6.4 Research & Development Expenses
5.6.5 Recent strategies and developments:
5.6.5.1 Product Launches and Product Expansions:
5.6.5.2 Acquisition and Mergers:
5.6.6 SWOT Analysis
5.7 Sophos Group PLC (Thoma Bravo)
5.7.1 Company Overview
5.7.2 SWOT Analysis
5.8 Check Point Software Technologies Ltd.
5.8.1 Company Overview
5.8.2 Financial Analysis
5.8.3 Regional Analysis
5.8.4 Research & Development Expenses
5.8.5 Recent strategies and developments:
5.8.5.1 Acquisition and Mergers:
5.8.6 SWOT Analysis
5.9 Accenture PLC
5.9.1 Company Overview
5.9.2 Financial Analysis
5.9.3 Segmental Analysis
5.9.4 Research & Development Expenses
5.9.5 Recent strategies and developments:
5.9.5.1 Partnerships, Collaborations, and Agreements:
5.9.5.2 Acquisition and Mergers:
5.9.5.3 Geographical Expansions:
5.9.6 SWOT Analysis
5.10. Broadcom, Inc.
5.10.1 Company Overview
5.10.2 Financial Analysis
5.10.3 Segmental and Regional Analysis
5.10.4 Research & Development Expense
5.10.5 Recent strategies and developments:
5.10.5.1 Acquisition and Mergers:
5.10.6 SWOT Analysis

TABLE 1 US Consumer Cybersecurity Software Market, 2019 - 2022, USD Million
TABLE 2 US Consumer Cybersecurity Software Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Consumer Cybersecurity Software Market
TABLE 4 Product Launches And Product Expansions– Consumer Cybersecurity Software Market
TABLE 5 Acquisition and Mergers– Consumer Cybersecurity Software Market
TABLE 6 US Consumer Cybersecurity Software Market by Deployment, 2019 - 2022, USD Million
TABLE 7 US Consumer Cybersecurity Software Market by Deployment, 2023 - 2030, USD Million
TABLE 8 US Consumer Cybersecurity Software Market by Device Type, 2019 - 2022, USD Million
TABLE 9 US Consumer Cybersecurity Software Market by Device Type, 2023 - 2030, USD Million
TABLE 10 US Consumer Cybersecurity Software Market by Offering, 2019 - 2022, USD Million
TABLE 11 US Consumer Cybersecurity Software Market by Offering, 2023 - 2030, USD Million
TABLE 12 Key Information – CyberArk Software Ltd.
TABLE 13 Key Information – Fortinet, Inc.
TABLE 14 Key Information – Cisco Systems, Inc.
TABLE 15 Key Information – Juniper Networks, Inc.
TABLE 16 Key Information – Microsoft Corporation
TABLE 17 Key Information – IBM Corporation
TABLE 18 Key Information – Sophos Group PLC
TABLE 19 Key Information – Check Point Software Technologies Ltd.
TABLE 20 Key Information – Accenture PLC
TABLE 21 Key Information – Broadcom, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 US Consumer Cybersecurity Software Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Consumer Cybersecurity Software Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Mergers & Acquisition : 2019, Dec – 2023, Nov) Leading Players
FIG 8 Porter’s Five Forces Analysis - Consumer Cybersecurity Software Market
FIG 9 US Consumer Cybersecurity Software Market share by Deployment, 2022
FIG 10 US Consumer Cybersecurity Software Market share by Deployment, 2030
FIG 11 US Consumer Cybersecurity Software Market by Deployment, 2019 - 2030, USD Million
FIG 12 US Consumer Cybersecurity Software Market share by Device Type, 2022
FIG 13 US Consumer Cybersecurity Software Market share by Device Type, 2030
FIG 14 US Consumer Cybersecurity Software Market by Device Type, 2019 - 2030, USD Million
FIG 15 US Consumer Cybersecurity Software Market share by Offering, 2022
FIG 16 US Consumer Cybersecurity Software Market share by Offering, 2030
FIG 17 US Consumer Cybersecurity Software Market by Offering, 2019 - 2030, USD Million
FIG 18 SWOT Analysis: CyberArk Software Ltd.
FIG 19 SWOT Analysis: Fortinet, Inc.
FIG 20 SWOT Analysis: Cisco Systems, Inc.
FIG 21 SWOT Analysis: Juniper Networks, Inc.
FIG 22 Recent strategies and developments: Microsoft Corporation
FIG 23 SWOT Analysis: Microsoft Corporation
FIG 24 Recent strategies and developments: IBM Corporation
FIG 25 SWOT Analysis: IBM Corporation
FIG 26 SWOT Analysis: Sophos Group PLC
FIG 27 SWOT Analysis: CHECK POINT SOFTWARE TECHNOLOGIES LTD.
FIG 28 Recent strategies and developments: Accenture PLC
FIG 29 SWOT Analysis: Accenture PLC
FIG 30 SWOT Analysis: Broadcom, Inc.