US Diabetic Food Market Size, Share & Trends Analysis Report By Distribution Channel, By Product (Dairy Products, Bakery Products, Snacks, Confectionery, and Others), and Forecast, 2023 - 2030

The United States (US) Diabetic Food Market size is expected to reach $4.9 Billion by 2030, rising at a market growth of 4.7% CAGR during the forecast period.

The diabetic food market in the United States has witnessed significant growth in recent years, driven by an increasing awareness of diabetes and a growing emphasis on healthier lifestyles. One key driver of the diabetic food market in the U.S. is the rising adoption of healthier eating habits. In the U.S., the diabetic food market extends beyond traditional grocery stores. Specialty health food stores, online platforms, and even mainstream retailers now offer various diabetic-friendly options. Additionally, the industry has witnessed the emergence of niche brands solely dedicated to producing diabetic-friendly snacks, beverages, and meal alternatives.

Government initiatives and healthcare policies have also shaped the diabetic food market in the U.S. For instance, the USDA's Dietary Guidelines for Americans have emphasized the importance of controlling sugar intake, prompting food manufacturers to develop products that align with these guidelines. Moreover, healthcare professionals often recommend dietary changes as part of diabetes management, further influencing consumer preferences for specialized food products in the United States.

The impact of the COVID-19 pandemic on the diabetic food market in the U.S. is the heightened focus on health and wellness. The increased awareness of the link between underlying health conditions, including diabetes, and the severity of COVID-19 has prompted individuals to pay closer attention to their overall well-being. As a result, the diabetic food market experienced a surge in demand for cooking ingredients, meal kits, and ready-to-eat options that are convenient and suitable for diabetes management in the U.S.

Market Trends

Rise of snack manufacturing in the United States

In recent years, the diabetic food market in the United States has witnessed a notable surge in the rise of snack manufacturing tailored specifically for individuals with diabetes. One driving force behind the growth of snack manufacturing in the diabetic food market is the demand for convenient and readily available options for those with diabetes. Snacks tailored to meet the dietary needs of Americans with diabetes provide a quick and easy solution for on-the-go consumption and offer a sense of normalcy in terms of enjoying familiar indulgences without compromising health.

Moreover, advancements in food technology have enabled manufacturers to develop snacks that adhere to strict nutritional guidelines and deliver on taste and texture. Innovations such as sugar substitutes, low-glycemic index ingredients, and alternative flours have created diabetic-friendly snacks that mimic the flavors and mouthfeel of traditional favorites.

Manufacturers are responding to this demand by introducing a variety of snacks that are low in sugar and incorporating high-fiber ingredients, healthy fats, and lean proteins. These snacks often leverage natural sweeteners or sugar substitutes that provide a satisfying taste without causing spikes in blood sugar levels. Additionally, incorporating functional ingredients, such as chia seeds, flaxseeds, and nuts, aims to enhance the nutritional profile of these snacks, making them suitable for Americans with diabetes and those looking for healthier snack options.

According to the United States Census Bureau, snack food manufacturing establishments had sales of $40.4 billion in 2020 and $39.6 billion in 2019 in the United States. This surge reflects a rising trend in the diabetic food market within the U.S., highlighting the growing demand for snacks tailored to diabetic dietary preferences. Thus, the surge in diabetic-friendly snack manufacturing in the United States is driven by the increasing demand for convenient, tasty options that align with strict nutritional guidelines

Growing demand for healthier and diabetes-friendly options

The retail landscape for diabetic food in the United States has experienced significant shifts in response to the growing demand for healthier and diabetes-friendly options. In recent years, major U.S. retailers have adapted to this trend by expanding their product offerings in the diabetic food market. Supermarkets and grocery stores have dedicated sections specifically catering to diabetic-friendly products.

According to the U.S. Census Bureau, in December 2023, U.S. retail and food services sales, adjusted for seasonal variation and holiday/trading-day differences but not for price changes, reached $709.9 billion. This marked a 0.6% increase from the preceding month and a significant 5.6% rise compared to December 2022. This surge in consumer spending indicates a noteworthy upward trend in the diabetic food market within the United States.

Retailers are collaborating with diabetic food manufacturers to introduce exclusive product lines or variations tailored to the preferences of the U.S. consumer base. This involves incorporating locally sourced ingredients, adhering to dietary guidelines recommended by health organizations, and aligning with popular dietary trends. Retailers in the U.S. have also been proactive in providing clear nutritional information on product packaging, aiding consumers in making informed choices based on their dietary requirements.

Online retail platforms have further contributed to the accessibility of diabetic-friendly products, allowing consumers to browse and purchase a wide array of options from the comfort of their homes. This digital shift in retail has facilitated a more convenient and efficient shopping experience for Americans seeking diabetic food products, eliminating geographical constraints and expanding the industry's reach.

Promotional strategies and marketing initiatives by retailers play a crucial role in shaping consumer perceptions and influencing purchasing decisions. Special discounts, loyalty programs, and educational campaigns contribute to raising awareness about diabetic food products and fostering brand loyalty among consumers managing diabetes. Thus, the dynamic adaptation of major U.S. retailers to the rising demand for diabetic-friendly options reflects a consumer-driven shift towards healthier choices.

Competition Analysis

The diabetic food market in the United States has witnessed significant growth in recent years, driven by the increasing prevalence of diabetes and the growing awareness of the importance of managing blood sugar levels. One prominent player in the U.S. diabetic food market is Lily's Sweets. Specializing in low-sugar and no-added-sugar chocolate products, Lily's Sweets has gained popularity among consumers seeking indulgent treats without compromising their dietary restrictions. The company's commitment to using non-GMO and fair-trade ingredients has contributed to its appeal among health-conscious consumers.

Another notable player is Extend Nutrition, known for its snack products designed to provide sustained energy and help manage blood sugar levels. The company's offerings include protein bars and shakes with a unique blend of complex carbohydrates and protein. Extend Nutrition has positioned itself as a convenient and nutritious option for individuals with diabetes who need on-the-go solutions to support their dietary requirements.

Quest Nutrition, a well-established brand in the health and wellness sector, has also made a mark in the diabetic food market in the U.S. Known for its protein bars, Quest Nutrition has expanded its product line to include snacks that align with low-carb and low-sugar dietary preferences. The company's focus on delivering products balanced with taste and nutrition has resonated with consumers seeking diabetic-friendly alternatives.

One of the pioneers of the sugar substitute industry, Splenda, has extended its reach into the diabetic food segment. Splenda offers a range of sweeteners and sugar substitutes catering to individuals seeking to reduce their sugar intake. The brand's diabetic-friendly products have become staples in households where managing sugar consumption is a priority.

In the U.S. diabetic food market, Califia Farms has made a notable impact with its plant-based beverage offerings. The company produces almond milk and other dairy alternatives that are low in sugar and suitable for individuals with diabetes. Califia Farms' emphasis on clean and natural ingredients has contributed to its success in capturing a share of the diabetic-friendly beverage industry. Whether through sugar substitutes, low-carb snacks, or diabetic-friendly beverages, these companies play a crucial role in providing options that allow consumers to enjoy tasty and satisfying food while managing their blood sugar levels effectively.

List of Key Companies Profiled

• Unilever PLC
• Nestle S.A
• The Coca Cola Company
• PepsiCo, Inc. (Frito-Lay North America Inc.)
• Kellogg Company
• Danone S.A.
• Conagra Brands, Inc.
• Mars, Inc.
• Tyson Foods, Inc. (Van’s natural Foods)
• The Hershey Company (Hershey Trust Company)

US Diabetic Food Market Report Segmentation

By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

By Product

• Dairy Products
• Bakery Products
• Snacks
• Confectionery
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 USA Diabetic Food Market, by Distribution Channel
1.4.2 USA Diabetic Food Market, by Product
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. US Diabetic Food Market
3.1 US Diabetic Food Market, by Distribution Channel
3.2 US Diabetic Food Market, by Product

Chapter 4. Company Profiles – Global Leaders
4.1 Unilever PLC
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental and Regional Analysis
4.1.4 Research & Development Expense
4.1.5 SWOT Analysis
4.2 Nestle S.A
4.2.1 Company Overview
4.2.2 Financial Analysis
4.2.3 Segmental and Regional Analysis
4.2.4 Research & Development Expenses
4.2.5 Recent strategies and developments:
4.2.5.1 Partnerships, Collaborations, and Agreements:
4.2.5.2 Product Launches and Product Expansions:
4.2.6 SWOT Analysis
4.3 The Coca Cola Company
4.3.1 Company Overview
4.3.2 Financial Analysis
4.3.3 Segmental and Regional Analysis
4.3.4 SWOT Analysis
4.4 PepsiCo, Inc. (Frito-Lay North America Inc.)
4.4.1 Company Overview
4.4.2 Financial Analysis
4.4.3 Segmental and Regional Analysis
4.4.4 Research & Development Expense
4.4.5 SWOT Analysis
4.5 Kellogg Company
4.5.1 Company Overview
4.5.2 Financial Analysis
4.5.3 Segmental and Regional Analysis
4.5.4 Research & Development Expense
4.5.5 SWOT Analysis
4.6 Danone S.A.
4.6.1 Company Overview
4.6.2 Financial Analysis
4.6.3 Category and Regional Analysis
4.6.4 Recent strategies and developments:
4.6.4.1 Product Launches and Product Expansions:
4.6.5 SWOT Analysis
4.7 Conagra Brands, Inc.
4.7.1 Company Overview
4.7.2 Financial Analysis
4.7.3 Segmental Analysis
4.7.4 Research & Development Expenses
4.8 Mars, Inc.
4.8.1 Company Overview
4.8.2 SWOT Analysis
4.9 Tyson Foods, Inc. (Van’s natural Foods)
4.9.1 Company Overview
4.9.2 Financial Analysis
4.9.3 Segmental Analysis
4.9.4 Research & Development Expense
4.9.5 Recent strategies and developments:
4.9.5.1 Acquisition and Mergers:
4.9.6 SWOT Analysis
4.10. The Hershey Company (Hershey Trust Company)
4.10.1 Company overview
4.10.2 Financial Analysis
4.10.3 Segmental and Regional Analysis
4.10.4 SWOT Analysis

TABLE 1 US Diabetic Food Market, 2019 - 2022, USD Million
TABLE 2 US Diabetic Food Market, 2023 - 2030, USD Million
TABLE 3 US Diabetic Food Market, by Distribution Channel, 2019 - 2022, USD Million
TABLE 4 US Diabetic Food Market, by Distribution Channel, 2023 - 2030, USD Million
TABLE 5 US Diabetic Food Market, by Product, 2019 - 2022, USD Million
TABLE 6 US Diabetic Food Market, by Product, 2023 - 2030, USD Million
TABLE 7 Key Information – Unilever PLC
TABLE 8 Key Information – Nestle S.A
TABLE 9 Key Information – The Coca Cola Company
TABLE 10 Key Information – PepsiCo, Inc.
TABLE 11 Key information – Kellogg Company
TABLE 12 Key information – Danone S.A.
TABLE 13 Key Information – Conagra Brands, Inc.
TABLE 14 key information – Mars, Inc.
TABLE 15 Key Information – Tyson Foods, Inc.
TABLE 16 Key Information –The Hershey Company

List of Figures
FIG 1 Methodology for the research
FIG 2 US Diabetic Food Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Diabetic Food Market
FIG 4 Porter’s Five Forces Analysis – Diabetic Food Market
FIG 5 US Diabetic Food Market share, by Distribution Channel, 2022
FIG 6 US Diabetic Food Market share, by Distribution Channel, 2030
FIG 7 US Diabetic Food Market, by Distribution Channel, 2019 - 2030, USD Million
FIG 8 US Diabetic Food Market share, by Product, 2022
FIG 9 US Diabetic Food Market share, by Product, 2030
FIG 10 US Diabetic Food Market, by Product, 2019 - 2030, USD Million
FIG 11 SWOT Analysis: Unilever PLC
FIG 12 Recent strategies and developments: Nestle S.A.
FIG 13 SWOT Analysis: Nestle S.A
FIG 14 SWOT Analysis: The Coca Cola Company
FIG 15 Swot Analysis: PepsiCo, Inc.
FIG 16 Swot Analysis: Kellogg Company
FIG 17 SWOT Analysis: Danone, S.A.
FIG 18 SWOT Analysis: Conagra Brands, Inc.
FIG 19 Swot Analysis: Mars, Inc.
FIG 20 Swot Analysis: Tyson Foods, Inc.
FIG 21 SWOT Analysis: The Hershey Company