The United States (US) Dried Spices Market size is expected to reach $2.7 Billion by 2030, rising at a market growth of 3.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 75764.9 Tonnes, experiencing a growth of 3.6% (2019-2022).
The dried spices market in the United States is a vibrant and dynamic sector that plays a significant role in the nation's culinary landscape. From classic staples like oregano, basil, and garlic powder to more exotic varieties such as turmeric, cumin, and smoked paprika, dried spices are indispensable ingredients in American kitchens. One of the key drivers contributing to the growth of the dried spices market is the evolving consumer palate and the growing inclination towards diverse and exotic flavors.
American consumers are increasingly experimenting with different cuisines and flavors, fueling the demand for a wide variety of dried spices from around the globe. The proliferation of online retail channels and the growing popularity of e-commerce platforms have also played a crucial role in expanding the reach of dried spices to a broader consumer base. Online shopping offers convenience, a wide selection of products, and the ability to compare prices, making it an attractive option for consumers looking to purchase dried spices.
According to the Census Bureau of the Department of Commerce, the estimate of U.S. retail e-commerce sales for the third quarter of 2023, was $284.1 billion, an increase of 2.3 % from the second quarter of 2023. As more consumers embrace e-commerce for their shopping needs, including groceries and culinary products like dried spices, there is likely to be a corresponding increase in online sales.
Moreover, the COVID-19 pandemic has significantly impacted the dried spices market in the United States. As the pandemic led to widespread lockdowns, restaurant closures, and changes in American consumer behavior, the demand for dried spices experienced a surge. With more people cooking at home and seeking ways to enhance the flavor of their meals, sales of dried spices soared across retail channels. Additionally, concerns about food safety and hygiene prompted American consumers to stock up on pantry staples, including dried spices, leading to increased sales volumes.
In recent years, the United States has witnessed a significant surge in the popularity of cooking shows, particularly those emphasizing dried spices. Cooking shows have become a staple of television programming, with channels like Food Network and Cooking Channel attracting millions of viewers daily. One of the driving factors behind the rising interest in cooking shows is the increasing awareness of the health benefits of using dried spices. American viewers are eager to learn how to incorporate these spices into their meals to enhance taste and nutritional value.
Moreover, cooking shows offer viewers a window into different culinary traditions worldwide. As Americans become more adventurous in their cooking endeavors, they turn to shows featuring international cuisines and exotic flavors. Dried spices play a crucial role in many of these dishes, adding depth and complexity to the flavor profiles. Furthermore, the rise of social media has fueled the popularity of cooking shows, with platforms like Instagram and YouTube providing a platform for aspiring chefs and home cooks to share their creations.
The convenience factor also contributes to the popularity of cooking shows focused on dried spices. With busy lifestyles becoming the norm, many Americans seek quick, easy meal solutions that don't sacrifice flavor. Dried spices offer a convenient way to add depth and complexity to dishes without elaborate preparation or lengthy cooking times. Thus, the popularity of cooking shows emphasizing dried spices reflects Americans' growing interest in health, exploration of global cuisines, and the convenience of flavorful cooking in today's fast-paced lifestyles.
In recent years, the dried spices market in the United States has witnessed a significant surge in demand for cinnamon powder. One driving force behind the increased demand for cinnamon powder is American consumers' growing interest in healthier food options. As more Americans become health-conscious and seek natural remedies and functional foods, the demand for cinnamon powder has seen a notable uptick.
Moreover, cinnamon powder has become a staple ingredient in many popular dishes and beverages across the United States. From baked goods like cinnamon rolls and apple pie to savory dishes like Moroccan tagines and Indian curries, cinnamon adds a unique depth of flavor that enhances culinary experiences. Additionally, it is commonly used in lattes, teas, and cocktails, further expanding its industry reach.
The popularity of ethnic cuisines, particularly those from regions where cinnamon is a prominent ingredient, has also contributed to the increased demand for cinnamon powder in the U.S. dried spices market. With the growing diversity of the American population, there is a heightened interest in exploring global flavors and incorporating them into everyday cooking. Therefore, the surge in demand for cinnamon powder in the United States is driven by a combination of health consciousness, its versatility in culinary applications, and the growing interest in diverse global cuisines.
The dried spices market in the United States is a dynamic and ever-evolving industry characterized by various players ranging from large multinational corporations to small-scale producers and suppliers. One of the dominant players in the U.S. dried spices market is McCormick & Company, Incorporated. Since the late 19th century, McCormick has become a leading provider of spices, seasoning mixes, condiments, and other flavoring products. The company's extensive product portfolio spans various culinary categories, catering to consumer and industrial segments. McCormick's strong brand recognition and commitment to quality and innovation have enabled it to maintain a competitive edge in the industry.
Another major player in the U.S. dried spices market is The Kraft Heinz Company. While primarily known for its packaged food and beverage offerings, Kraft Heinz also has a significant presence in the spices and seasonings segment. The company's diverse portfolio includes iconic brands such as Heinz, A.1. Sauce, and Grey Poupon, synonymous with flavor and quality. Leveraging its extensive distribution network and marketing capabilities, Kraft Heinz continues to capture industry share and expand its presence in the dried spices category.
Penzeys Spices is a family-owned business that has significantly impacted the U.S. dried spices market since its founding in 1957. With a focus on providing fresh, hand-selected spices at affordable prices, Penzeys Spices has garnered a loyal following among home cooks and professional chefs. The company's dedication to ethical sourcing and fair trade practices further enhances its appeal to socially conscious consumers. Penzeys Spices empowers individuals to explore new flavors and culinary experiences while supporting sustainable agricultural practices worldwide by offering a diverse range of spices, herbs, and seasonings.
Apart from these industry giants, the U.S. dried spices market is home to numerous smaller players and niche brands catering to specific consumer preferences and dietary requirements. Companies such as Simply Organic, Frontier Co-op and Penzeys Spices have carved out a niche by offering organic, ethically sourced, and sustainably produced spice products. These companies often appeal to health-conscious consumers seeking high-quality ingredients and transparent sourcing practices. Thus, the U.S. dried spices market encompasses a vibrant ecosystem of companies, each contributing its unique strengths and offerings to meet consumers' diverse needs and preferences.
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