US Frozen Bakery Products Market Size, Share & Trends Analysis Report By Product Type (Cakes & Pastries, Pizza Crusts, Bread, and Others), By Distribution Channel, By Type (Ready-to-bake, Ready-to-eat, and Others), and Forecast, 2023 - 2030

The United States (US) Frozen Bakery Products Market size is expected to reach $9.2 Billion by 2030, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2022, the market attained a volume of 625.4 Kilo Tonnes, experiencing a growth of 4.9% (2019-2022).

The frozen bakery products market has witnessed significant growth and evolution in the United States in recent years. This sector caters to the increasing demand for convenient and ready-to-bake goods among consumers, offering a wide array of products that range from frozen bread and rolls to pastries and pizza crusts. One of the key driving factors behind the popularity of frozen bakery products in the U.S. is the convenience they offer to busy households.

As health and wellness awareness grows, there has been a noticeable trend in developing gluten-free and healthier frozen bakery products. The retail sector plays a crucial role in distributing frozen bakery products. Supermarkets, hypermarkets, and convenience stores have expanded their frozen food sections, providing consumers with diverse options. Improved freezing methods help maintain the freshness and taste of the products, ensuring that U.S. consumers experience the same quality as freshly baked goods.

The U.S. frozen bakery products market has also shifted towards healthier options to meet the growing demand for nutritious alternatives. Manufacturers are incorporating whole grains, natural sweeteners, and clean-label ingredients to appeal to health-conscious consumers. The COVID-19 pandemic has had both challenges and positive impacts on the frozen bakery products industry in the U.S. While the initial phase disrupted supply chains and led to temporary closures of food service establishments, it also drove a surge in at-home consumption. With more people staying and cooking at home, there was a noticeable increase in the sales of frozen bakery products for home baking. Americans sought comfort in preparing and enjoying freshly baked goods, boosting the demand for frozen dough and pre-packaged baking mixes.

Market Trends

Growing influence of supermarkets and convenience store

In the United States, the frozen bakery products market has witnessed a significant shift in consumer preferences, with supermarkets and convenience stores playing a pivotal role in shaping this transformation. The convenience these retail channels offer has propelled the growing influence of frozen bakery products nationwide. As key players in the U.S. retail landscape, supermarkets have become major hubs for frozen bakery product offerings. The convenience and variety they provide cater to the busy lifestyles of American consumers, offering a wide range of frozen baked goods such as bread, pastries, and desserts.

Additionally, convenience stores have emerged as crucial contributors to expanding the frozen bakery products market. These smaller retail outlets strategically position themselves to cater to the on-the-go lifestyle of U.S. consumers, offering quick and easy solutions for their bakery needs. Moreover, the advancements in technology and packaging have enhanced the quality and shelf life of frozen bakery products, making them more appealing to consumers.

According to the U.S. Department of Agriculture, in 2020, the collective worth of retail food service sales reached $483 billion, with supermarkets dominating the industry by contributing 70% of total sales. The convenience store sector also played a significant role, accounting for another 14% of the overall sales. This underscores the growing influence of supermarkets and convenience stores in shaping the landscape of the frozen bakery products market in the United States. Thus, the U.S. frozen bakery products market has experienced a notable shift in consumer preferences, with supermarkets and convenience stores playing pivotal roles in meeting the demands of busy lifestyles.

Rising popularity of ready-to-bake products

In recent years, the frozen bakery products market in the United States has witnessed a remarkable surge in the popularity of ready-to-bake products. One of the key drivers behind the rising popularity of ready-to-bake products is the time-conscious nature of modern U.S. consumers. Ready-to-bake products perfectly align with this need, allowing American consumers to enjoy the freshness of baked goods without the time-consuming preparation process.

The U.S. frozen bakery products market is witnessing a surge in the variety and quality of ready-to-bake products. From frozen cookie dough and pastries to bread rolls and pizza crusts, manufacturers have expanded their offerings to cater to diverse U.S. consumer tastes. Leading food companies in the U.S. have recognized this trend and responded by introducing various ready-to-bake options in the frozen bakery aisle. Notable examples include pre-portioned cookie dough, frozen pastry sheets, and ready-to-bake bread rolls.

American consumers are increasingly seeking products that align with their busy lifestyles, and ready-to-bake items provide a solution that fits into this fast-paced environment. The convenience of having pre-portioned, pre-mixed, and pre-shaped dough or pastry in the freezer allows Americans to enjoy the pleasures of baking without the time-consuming steps of measuring and preparing ingredients. Therefore, the popularity of ready-to-bake products in the U.S. frozen bakery products market reflects modern consumers' growing demand for convenient and time-saving solutions.

Competition Analysis

The frozen bakery products market in the United States has witnessed significant growth in recent years, driven by changing consumer lifestyles, increased demand for convenience foods, and the desire for bakery items with longer shelf life. Several companies have emerged as key players in this dynamic industry, offering a diverse range of frozen bakery products to cater to the evolving preferences of American consumers.

One prominent player in the U.S. frozen bakery products market is Nestlé S.A. The company has established itself as a leader by offering various frozen baked goods, including pastries, cookies, and bread. Nestlé's strong distribution network and focus on innovation have contributed to its success in meeting the demands of the American consumer for convenient and high-quality bakery products.

Another major player is Grupo Bimbo, a Mexican multinational bakery company with a substantial presence in the U.S. market. Grupo Bimbo has expanded its portfolio to include various frozen bakery items, such as frozen bread and pastries, targeting diverse consumer preferences. The company's commitment to sustainability and strategic acquisitions have bolstered its position in the competitive U.S. industry.

Pinnacle Foods, Inc., a subsidiary of Conagra Brands, is also a key player in the frozen bakery products segment. The brand is known for its innovative frozen offerings, which include frozen waffles, pancakes, and other breakfast items. The company's focus on consumer-driven innovation and brand building has made it a significant player in the U.S. frozen bakery landscape.

Flowers Foods, Inc. stands out as a prominent player in specialty frozen bakery products. The company specializes in producing and marketing various frozen specialty bakery items, appealing to the discerning tastes of American consumers. Flowers Foods' regional focus and commitment to using high-quality ingredients have contributed to its success in capturing a share of the U.S. industry.

Ardent Mills, a joint venture between Conagra Brands, Cargill, and CHS Inc., is a major player in the U.S. frozen bakery ingredients industry. The company provides a range of high-quality flours and mixes for frozen bakery product manufacturers, supporting the industry with essential ingredients that meet the evolving demands of American consumers. As the frozen bakery products market in the United States continues to evolve, these companies remain at the forefront, navigating challenges and capitalizing on opportunities.

List of Key Companies Profiled

• EUROPASTRY S.A.
• Aryzta AG
• General Mills, Inc.
• Associated British Foods PLC (Wittington Investments Limited)
• Grupo Bimbo
• Cargill, Incorporated
• Bridgford Foods Corporation
• Conagra Brands, Inc.
• Flowers Foods, Inc.
• Lantmannen Unibake International

US Frozen Bakery Products Market Report Segmentation

By Product Type

• Cakes & Pastries
• Pizza Crusts
• Bread
• Others

By Distribution Channel

• Convenience Stores
• Supermarket & Hypermarket
• Bakery Store
• Online
• Others

By Type

• Ready-to-bake
• Ready-to-eat
• Others

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 USA Frozen Bakery Products Market, by Product Type
1.4.2 USA Frozen Bakery Products Market, by Distribution Channel
1.4.3 USA Frozen Bakery Products Market, by Type
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Opportunities
2.2.3 Market Restraints
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. Strategies Deployed in Frozen Bakery Products Market

Chapter 4. US Frozen Bakery Products Market
4.1 US Frozen Bakery Products Market, by Product Type
4.2 US Frozen Bakery Products Market, by Distribution Channel
4.3 US Frozen Bakery Products Market, by Type

Chapter 5. Company Profiles – Global leaders
5.1 EUROPASTRY S.A.
5.1.1 Company Overview
5.1.2 Recent strategies and developments:
5.1.2.1 Partnerships, Collaborations, and Agreements:
5.1.2.2 Geographical Expansions:
5.2 Aryzta AG
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Regional Analysis
5.2.4 Research & Development Expenses
5.2.5 Recent strategies and developments:
5.2.5.1 Geographical Expansions:
5.2.6 SWOT Analysis
5.3 General Mills, Inc.
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Segmental and Regional Analysis
5.3.4 Research & Development Expense
5.3.5 Recent strategies and developments:
5.3.5.1 Product Launches and Product Expansions:
5.3.5.2 Acquisition and Mergers:
5.3.6 SWOT Analysis
5.4 Associated British Foods PLC (Wittington Investments Limited)
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental and Regional Analysis
5.4.4 Research & Development Expense
5.4.5 SWOT Analysis
5.5 Grupo Bimbo
5.5.1 Company Overview
5.5.2 Financial Analysis
5.5.3 Regional Analysis
5.5.4 SWOT Analysis
5.6 Cargill, Incorporated
5.6.1 Company Overview
5.6.2 Recent strategies and developments:
5.6.2.1 Partnerships, Collaborations, and Agreements:
5.7 Bridgford Foods Corporation
5.7.1 Company Overview
5.7.2 Financial Analysis
5.7.3 Segmental Analysis
5.7.4 SWOT Analysis
5.8 Conagra Brands, Inc.
5.8.1 Company Overview
5.8.2 Financial Analysis
5.8.3 Segmental Analysis
5.8.4 Research & Development Expenses
5.8.5 Recent strategies and developments:
5.8.5.1 Product Launches and Product Expansions:
5.9 Flowers Foods, Inc.
5.9.1 Company Overview
5.9.2 Financial Analysis
5.9.3 Research & Development Expenses
5.9.4 Recent strategies and developments:
5.9.4.1 Product Launches and Product Expansions:
5.9.4.2 Acquisition and Mergers:
5.10. Lantmannen Unibake International
5.10.1 Company Overview
5.10.2 Financial Analysis
5.10.3 Segmental Analysis
5.10.4 Recent strategies and developments:
5.10.4.1 Acquisition and Mergers:
5.10.4.2 Geographical Expansions:

TABLE 1 US Frozen Bakery Products Market, 2019 - 2022, USD Million
TABLE 2 US Frozen Bakery Products Market, 2023 - 2030, USD Million
TABLE 3 US Frozen Bakery Products Market, 2019 - 2022, Kilo Tonnes
TABLE 4 US Frozen Bakery Products Market, 2023 - 2030, Kilo Tonnes
TABLE 5 US Frozen Bakery Products Market, by Product Type, 2019 - 2022, USD Million
TABLE 6 US Frozen Bakery Products Market, by Product Type, 2023 - 2030, USD Million
TABLE 7 US Frozen Bakery Products Market, by Product Type, 2019 - 2022, Kilo Tonnes
TABLE 8 US Frozen Bakery Products Market, by Product Type, 2023 - 2030, Kilo Tonnes
TABLE 9 US Frozen Bakery Products Market, by Distribution Channel, 2019 - 2022, USD Million
TABLE 10 US Frozen Bakery Products Market, by Distribution Channel, 2023 - 2030, USD Million
TABLE 11 US Frozen Bakery Products Market, by Distribution Channel, 2019 - 2022, Kilo Tonnes
TABLE 12 US Frozen Bakery Products Market, by Distribution Channel, 2023 - 2030, Kilo Tonnes
TABLE 13 US Frozen Bakery Products Market, by Type, 2019 - 2022, USD Million
TABLE 14 US Frozen Bakery Products Market, by Type, 2023 - 2030, USD Million
TABLE 15 US Frozen Bakery Products Market, by Type, 2019 - 2022, Kilo Tonnes
TABLE 16 US Frozen Bakery Products Market, by Type, 2023 - 2030, Kilo Tonnes
TABLE 17 Key Information – EUROpastry s.a.
TABLE 18 Key Information – Aryzta AG
TABLE 19 Key Information – General Mills, Inc.
TABLE 20 Key Information – Associated British Foods PLC
TABLE 21 Key Information – Grupo Bimbo
TABLE 22 Key Information – Cargill, Incorporated
TABLE 23 Key Information – BRIDGFORD FOODS CORPORATION
TABLE 24 Key Information – Conagra Brands, Inc.
TABLE 25 Key Information – Flowers foods, inc.
TABLE 26 Key Information – Lantmannen Unibake International

List of Figures
FIG 1 Methodology for the research
FIG 2 US Frozen Bakery Products Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Frozen Bakery Products Market
FIG 4 Porter’s Five Forces Analysis - Frozen Bakery Products Market
FIG 5 US Frozen Bakery Products Market share, by Product Type, 2022
FIG 6 US Frozen Bakery Products Market share, by Product Type, 2030
FIG 7 US Frozen Bakery Products Market, by Product Type, 2019 - 2030, USD Million
FIG 8 US Frozen Bakery Products Market share, by Distribution Channel, 2022
FIG 9 US Frozen Bakery Products Market share, by Distribution Channel, 2030
FIG 10 US Frozen Bakery Products Market, by Distribution Channel, 2019 - 2030, USD Million
FIG 11 US Frozen Bakery Products Market share, by Type, 2022
FIG 12 US Frozen Bakery Products Market share, by Type, 2030
FIG 13 US Frozen Bakery Products Market, by Type, 2019 - 2030, USD Million
FIG 14 Recent strategies and developments: Europastry S.A.
FIG 16 Swot Analysis: Aryzta AG
FIG 17 Recent strategies and developments: General Mills Inc.
FIG 18 Swot Analysis: General Mills, Inc.
FIG 19 Swot Analysis: Associated British Foods PLC
FIG 20 Swot Analysis: Grupo Bimbo
FIG 21 SWOT Analysis: Cargill, Incorporated
FIG 22 Swot Analysis: BRIDGFORD FOODS CORPORATION
FIG 23 SWOT Analysis: Conagra Brands, Inc.
FIG 24 Recent strategies and developments: Flowers Foods Inc.
FIG 26 Recent strategies and developments: Lantmannen Unibake