US Hair Serum Market Size, Share & Trends Analysis Report By Nature (Conventional, and Organic), By Sales Channel (Offline, and Online), By Product Type (Hair Treatment Serum, and Hair Styling Serum) and Forecast, 2023 - 2030

The US Hair Serum Market size is expected to reach $448.6 Million by 2030, rising at a market growth of 7.1% CAGR during the forecast period. In the year 2022, the market attained a volume of 11,978.0 Thousand Units (100 ML), experiencing a growth of 6.9% (2019-2022).

The hair serum market in the United States has grown significantly over the past decade. One of the key drivers behind the growth of the hair serum market is the increasing demand for products that address specific hair concerns. With more Americans becoming aware of the importance of proper hair care, there has been a growing demand for specialized products that cater to different hair types and issues. Hair serums come in various formulations designed to target specific concerns, such as dryness, damage, frizz, and dullness, making them a popular choice among U.S. consumers looking for effective solutions to their hair care needs.

In recent years, there has also been a growing trend towards natural and organic hair care products, driven by U.S. consumer concerns about the potentially harmful effects of chemicals in traditional hair care products. As a result, many manufacturers have introduced natural and organic hair serums formulated with botanical extracts, essential oils, and other natural ingredients. These products appeal to consumers who prioritize clean beauty and are willing to pay a premium for products free from harsh chemicals and synthetic additives.

The COVID-19 pandemic has impacted the hair serum market in the U.S. The closure of salons and beauty stores during lockdowns led to a temporary decline in sales as Americans shifted their focus toward essential items. However, as restrictions eased and people began to prioritize self-care routines at home, there was a surge in demand for hair care products, including serums. The pandemic also accelerated the shift towards online shopping, with many consumers purchasing hair serums through e-commerce platforms.

According to the Census Bureau of the Department of Commerce, U.S. e-commerce sales for the third quarter of 2023 were $284.1 billion, up 2.3% from the second quarter of 2023. This surge contributed to the broader trend in total industry sales, which rose to an estimated $1,825.3 billion for the same period, reflecting a 1.5% uptick from the second quarter of 2023. This upward trajectory reflects a growing concern for hair health, particularly evident in the hair serum market in the United States.

Market Trends

Growing Concern For Hair Health

In recent years, the U.S. hair serum market has witnessed a significant surge in demand, driven primarily by a growing concern for hair health among U.S. consumers. One of the key factors fueling this heightened concern for hair health is the widespread awareness of the damaging effects of various environmental stressors and styling practices on hair. Factors such as exposure to pollution, UV radiation, heat styling tools, and chemical treatments take a toll on the health and vitality of hair, leading to issues such as dryness, frizz, breakage, and dullness. In response, Americans turn to hair serums to help nourish, protect, and revitalize their hair.

According to the National Library of Medicine, the burgeoning concern for hair health drives a significant portion of adults towards non-conventional treatments for hair loss, reflecting a substantial shift in consumer behavior. This trend has catalyzed a billion-dollar industry, with nearly 30.2 billion dollars allocated to hair growth products in the United States alone. As such, this growing emphasis on hair wellness is intricately linked to the expanding hair serum market in the U.S.

Hair serums have gained popularity for their ability to deliver targeted benefits to the hair. These serums are often enriched with various beneficial ingredients, such as vitamins, antioxidants, botanical extracts, and essential oils, which work synergistically to address specific concerns and improve the overall condition of the hair. Moreover, the U.S. hair serum market has witnessed a proliferation of product innovations, with manufacturers introducing an array of specialized formulations tailored to address various hair types, textures, and concerns.

Furthermore, the rise of social media influencers, beauty bloggers, and online forums has contributed to disseminating information about hair care products, including serums. Americans are increasingly turning to these digital platforms to seek recommendations, read reviews, and learn about the latest trends in hair care, further driving demand for hair serums. Therefore, the surge in demand for hair serums in the U.S. reflects a growing awareness of hair health concerns and the effectiveness of specialized formulations.

Rising Popularity Of Hair Styling Serum

In recent years, the hair serum market in the United States has witnessed a significant surge in the popularity of hair styling serums. One of the key drivers behind the rising popularity of hair styling serums is the growing demand for multifunctional hair care products. Americans increasingly seek products that provide nourishment and protection and offer styling benefits. Hair styling serums, with their lightweight formulas and versatile applications, have emerged as a preferred choice for U.S. individuals looking to achieve various hairstyles while maintaining the health and appearance of their hair.

Furthermore, the increasing awareness of the damaging effects of heat styling tools such as flat irons and curling wands has led U.S. consumers to seek products that help mitigate the harm caused by excessive heat exposure. Hair styling serums often contain heat protectant ingredients that form a barrier between the hair shaft and heat styling tools, reducing the risk of heat-induced damage such as dryness, breakage, and split ends.

Additionally, the convenience factor associated with hair styling serums has contributed to their rising popularity. These products typically come in user-friendly packaging, such as pump bottles or spray dispensers, making them easy to apply and distribute evenly throughout the hair. Thus, the popularity of multifunctional hair styling serums in the United States reflects a growing demand for products that offer versatility and hair nourishment while protecting against heat styling damage.

Competition Analysis

In the United States, the hair serum market is a vibrant and competitive landscape, characterized by a diverse range of companies catering to the needs of consumers seeking solutions for their hair care concerns. One prominent player in the U.S. hair serum market is L'Oréal, a multinational cosmetics and beauty company known for its extensive range of hair care products. L'Oréal's hair serums are formulated using advanced technologies and high-quality ingredients to deliver effective results, whether taming frizz, adding shine, or nourishing damaged hair. With its wide distribution network and strong brand reputation, L'Oréal commands a significant share of the hair serum market.

Another key player in the U.S. hair serum market is Procter & Gamble, the parent company of popular brands like Pantene and Herbal Essences. These brands offer a variety of hair serums tailored to different hair types and concerns, leveraging P&G's extensive research and development capabilities to deliver innovative solutions to U.S. consumers.

Unilever is also a major player in the U.S. hair serum market, with brands such as Dove and TRESemmé offering a range of hair serums to provide nourishment, protection, and styling benefits. Leveraging its expertise in consumer insights and marketing, Unilever effectively targets various consumer segments with its diverse portfolio of hair care products.

In addition to these multinational corporations, the U.S. hair serum market includes smaller, niche brands catering to specific consumer preferences and needs. These companies often focus on natural or organic ingredients, sustainability, or unique formulations to differentiate themselves in the competitive landscape. Examples include SheaMoisture, known for its natural and ethically sourced ingredients, and OGX, which offers a wide range of hair serums infused with exotic oils and extracts.

Furthermore, salon-exclusive brands like Redken and Paul Mitchell also play a significant role in the U.S. hair serum market, offering professional-grade products trusted by hairstylists and consumers alike. These brands often emphasize using cutting-edge technologies and premium ingredients to deliver salon-quality results at home. Whether through established multinational corporations, niche brands, or salon-exclusive products, Americans can access to various hair serums designed to address their specific hair care concerns and enhance their overall grooming experience.

List of Key Companies Profiled

• Henkel AG & Company, KGaA
• Kao Corporation
• L'Oréal S.A.
• The Procter and Gamble Company
• Unilever PLC
• Natura & Co Holding S.A.
• Revlon, Inc. (MacAndrews & Forbes)
• HerStyler
• Giovanni Cosmetics, Inc
• John Paul Mitchell Systems

US Hair Serum Market Report Segmentation

By Nature

• Conventional
• Organic

By Sales Channel

• Offline
• Online

By Product Type

• Hair Treatment Serum
• Hair Styling Serum

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 US Hair Serum Market, by Nature
1.4.2 US Hair Serum Market, by Sales Channel
1.4.3 US Hair Serum Market, by Product Type
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter’s Five Forces Analysis

Chapter 3. Recent Strategies Deployed in Hair Serum Market
Chapter 4. US Hair Serum Market
4.1 US Hair Serum Market, By Nature
4.2 US Hair Serum Market, By Sales Channel
4.3 US Hair Serum Market, By Product Type

Chapter 5. Company Profiles – Global Leaders
5.1 Henkel AG & Company, KGaA
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Segmental and Regional Analysis
5.1.4 Research & Development Expense
5.1.5 Recent strategies and developments:
5.1.5.1 Partnerships, Collaborations, and Agreements:
5.1.6 SWOT Analysis
5.2 Kao Corporation
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Segmental and Regional Analysis
5.2.4 Research & Development Expenses
5.2.5 SWOT Analysis
5.3 L'Oréal S.A.
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Segmental and Regional Analysis
5.3.4 Recent strategies and developments:
5.3.4.1 Partnerships, Collaborations, and Agreements:
5.3.4.2 Acquisition and Mergers:
5.3.5 SWOT Analysis
5.4 The Procter and Gamble Company
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental and Regional Analysis
5.4.4 Research & Development Expense
5.4.5 Recent strategies and developments:
5.4.5.1 Acquisition and Mergers:
5.4.6 SWOT Analysis
5.5 Unilever PLC
5.5.1 Company Overview
5.5.2 Financial Analysis
5.5.3 Segmental and Regional Analysis
5.5.4 Research & Development Expense
5.5.5 Recent strategies and developments:
5.5.5.1 Partnerships, Collaborations, and Agreements:
5.5.6 SWOT Analysis
5.6 Natura & Co Holding S.A.
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Segmental and Regional Analysis
5.7 Revlon, Inc. (MacAndrews & Forbes)
5.7.1 Company Overview
5.7.2 Financial Analysis
5.7.3 Segmental Analysis
5.7.4 SWOT Analysis
5.8 HerStyler
5.8.1 Company Overview
5.8.2 SWOT Analysis
5.9 Giovanni Cosmetics, Inc.
5.9.1 Company Overview
5.9.2 SWOT Analysis
5.10. John Paul Mitchell Systems
5.10.1 Company Overview
5.10.2 Recent strategies and developments:
5.10.2.1 Product Launches and Product Expansions:
5.10.3 SWOT Analysis

TABLE 1 US Hair Serum Market, 2019 - 2022, USD Million
TABLE 2 US Hair Serum Market, 2023 - 2030, USD Million
TABLE 3 US Hair Serum Market, 2019 - 2022, Thousand Units (100 ML)
TABLE 4 US Hair Serum Market, 2023 - 2030, Thousand Units (100 ML)
TABLE 5 US Hair Serum Market, By Nature, 2019 - 2022, USD Million
TABLE 6 US Hair Serum Market, By Nature, 2023 - 2030, USD Million
TABLE 7 US Hair Serum Market, By Nature, 2019 - 2022, Thousand Units (100 ML)
TABLE 8 US Hair Serum Market, By Nature, 2023 - 2030, Thousand Units (100 ML)
TABLE 9 US Hair Serum Market, By Sales Channel, 2019 - 2022, USD Million
TABLE 10 US Hair Serum Market, By Sales Channel, 2023 - 2030, USD Million
TABLE 11 US Hair Serum Market, By Sales Channel, 2019 - 2022, Thousand Units (100 ML)
TABLE 12 US Hair Serum Market, By Sales Channel, 2023 - 2030, Thousand Units (100 ML)
TABLE 13 US Hair Serum Market, By Product Type, 2019 - 2022, USD Million
TABLE 14 US Hair Serum Market, By Product Type, 2023 - 2030, USD Million
TABLE 15 US Hair Serum Market, By Product Type, 2019 - 2022, Thousand Units (100 ML)
TABLE 16 US Hair Serum Market, By Product Type, 2023 - 2030, Thousand Units (100 ML)
TABLE 17 Key Information – Henkel AG & Company, KGaA
TABLE 18 Key Information – Kao Corporation
TABLE 19 Key Information – L'Oréal S.A.
TABLE 20 Key Information – The Procter and Gamble Company
TABLE 21 Key Information – Unilever PLC
TABLE 22 Key Information – Natura & Co Holding S.A.
TABLE 23 key Information – Revlon, Inc.
TABLE 24 Key Information – HerStyler
TABLE 25 Key Information – Giovanni Cosmetics, Inc.
TABLE 26 Key Information – John Paul Mitchell Systems

List of Figures
FIG 1 Methodology for the research
FIG 2 US Hair Serum Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting HAir Serum Market
FIG 4 Porter’s Five Forces Analysis – Hair serum market
FIG 5 US Hair Serum Market share, By Nature, 2022
FIG 6 US Hair Serum Market share, By Nature, 2030
FIG 7 US Hair Serum Market, By Nature, 2019 - 2030, USD Million
FIG 8 US Hair Serum Market share, By Sales Channel, 2022
FIG 9 US Hair Serum Market share, By Sales Channel, 2030
FIG 10 US Hair Serum Market, By Sales Channel, 2019 - 2030, USD Million
FIG 11 US Hair Serum Market share, By Product Type, 2022
FIG 12 US Hair Serum Market share, By Product Type, 2030
FIG 13 US Hair Serum Market, By Product Type, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: Henkel AG & Company, KGaA
FIG 15 SWOT Analysis: Kao Corporation
FIG 16 Recent strategies and developments: L'Oréal S.A
FIG 17 Swot Analysis: L'Oréal S.A.
FIG 18 SWOT Analysis: The Procter and Gamble Company
FIG 19 SWOT Analysis: Unilever PLC
FIG 20 Swot Analysis: Revlon, Inc.
FIG 21 Swot Analysis: HerStyler
FIG 22 Swot Analysis: Giovanni Cosmetics, Inc.
FIG 23 Swot Analysis: John Paul Mitchell systems