US Malted Milk Market Size, Share & Trends Analysis Report By Source (Barley, Rye and Wheat), By Distribution Channel (Business to Business, Supermarkets/Hypermarkets, Specialty Stores, and Online Sales Channels), and Forecast, 2023 - 2030

The United States (US) Malted Milk Market size is expected to reach $669.7 Million by 2030, rising at a market growth of 4.0% CAGR during the forecast period. In the year 2022, the market attained a volume of 465.2 Hundred Tonnes, experiencing a growth of 4.3% (2019-2022).

The malted milk market in the United States has witnessed significant growth and transformation over the years, becoming a staple in the American beverage and food industry. In recent years, the U.S. malted milk market has experienced a surge in popularity, driven by the rising consumer demand for nostalgic and comfort foods. Malted milk has a rich history in the U.S., with its roots dating back to the late 19th century. Over time, it has evolved from a simple beverage supplement to a versatile ingredient in various culinary applications.

The beverage industry has been a major driver of malted milk consumption in the United States, with malted milkshakes gaining popularity in cafes, diners, and quick-service restaurants. The versatility of malted milk as an ingredient in baking and confectionery has also contributed to its widespread use in the culinary landscape. Moreover, collaborations and partnerships between malted milk manufacturers and other food and beverage companies have become prevalent, creating innovative and unique products. These partnerships aim to capitalize on the popularity of malted milk by incorporating it into various offerings, such as flavored syrups, ice creams, and baked goods.

The COVID-19 pandemic has profoundly impacted the food and beverage industry, including the malted milk market. During the initial stages of the pandemic, there was a surge in demand for pantry staples and comfort foods, leading to increased sales of malted milk products. American consumers sought solace in familiar tastes, contributing to the industry's resilience during challenging times.

Market Trends

Rising demand for dairy products

The malted milk market in the United States is experiencing a notable surge in demand for dairy products, reflecting evolving consumer preferences and dietary trends. The growing inclination towards dairy-infused malted beverages is reshaping the landscape of this industry, driven by factors such as taste preferences, nutritional awareness, and the versatility of dairy ingredients. Dairy ingredients provide a robust foundation for various flavor combinations, allowing manufacturers to innovate and introduce new and exciting malted milk offerings. Whether it's the addition of flavored milk, such as chocolate or strawberry, or the incorporation of premium dairy sources like organic or grass-fed milk, the U.S. malted milk market is witnessing a dynamic evolution driven by dairy diversification.

One of the key contributors to the rising demand for dairy products in the U.S. malted milk market is the enduring popularity of traditional flavors. Consumers in the U.S. have a strong affinity for classic malted milk beverages that incorporate dairy components like milk powder, cream, and butter. These dairy-infused malted drinks' rich and creamy texture appeals to a wide range of taste preferences, contributing to sustained American consumer loyalty.

Furthermore, the increasing awareness of the nutritional benefits of dairy consumption has fueled the demand for dairy-enriched malted milk products. Dairy ingredients are recognized for their high protein content, essential vitamins, and minerals, making them a wholesome addition to malted beverages. This nutritional profile aligns with the health-conscious mindset of many U.S. consumers, who seek products that satisfy their taste buds and contribute to their overall well-being.

According to the United States Census Bureau, in November 2022, milk production in the 24 major states of the United States amounted to 17.3 billion pounds, with a revised October production of 17.9 billion pounds. This underscores the significance of the malted milk market in the U.S., reflecting a growing demand for dairy products. Thus, the surge in demand for dairy-infused malted beverages in the U.S. is driven by evolving taste preferences, a penchant for traditional flavors, and the nutritional benefits of dairy ingredients.

Increasing adoption of wheat-based ingredients

The malted milk market in the United States is undergoing a notable shift with the increasing adoption of wheat-based ingredients, reflecting changing consumer preferences and a growing focus on alternative grains. This trend is reshaping the U.S. malted milk market landscape as wheat becomes a key component in malted beverages. One of the primary drivers behind the adoption of wheat in the U.S. malted milk market is the rising interest in alternative grains and plant-based options. 

Consumers in the U.S. are increasingly seeking diverse and nutritious choices, and wheat is an excellent alternative to traditional malted milk formulations. Wheat malt, derived from germinated wheat grains, introduces a unique flavor profile and nutritional benefits that cater to the preferences of a health-conscious consumer base.

The versatility of wheat malt is another factor contributing to its growing popularity in the U.S. malted milk market. Manufacturers in the U.S. are capitalizing on this versatility by creating innovative malted milk products that appeal to a broad spectrum of consumers, whether it's heat-infused chocolate malt or wheat-based vanilla malt. The incorporation of wheat adds a novel dimension to traditional offerings.

The gluten-free trend has also prompted the development of malted milk products using gluten-free wheat alternatives. This addresses the dietary preferences of American consumers with gluten sensitivities or those adopting gluten-free lifestyles. As a result, the malted milk market in the U.S. is witnessing a surge in wheat-based, gluten-free malted beverages, catering to a niche yet expanding industry segment. Hence, the increasing adoption of wheat-based ingredients in the U.S. malted milk market reflects a shift towards alternative grains driven by consumer demand for diverse and nutritious options.

Competition Analysis

In the United States, the malted milk market has a long and storied history, with several companies contributing to its growth and popularity. One of the iconic names in the U.S. malted milk market is the Horlicks Corporation. The company's flagship product, Horlicks Malted Milk, became popular with consumers seeking a nourishing and flavorful beverage. Over the years, Horlicks has maintained a strong presence in the American industry, catering to a wide demographic with its classic malted milk offerings.

In recent years, health-conscious trends have influenced the malted milk market in the U.S., leading to the emergence of companies like Ovaltine. Ovaltine, owned by Associated British Foods, has positioned itself as a malted milk product provider that emphasizes nutritional value. With formulations that incorporate vitamins and minerals, Ovaltine appeals to consumers seeking a balanced and health-oriented malted milk option.

Malted milkshakes are a beloved American tradition, and many ice cream and dairy companies have capitalized on this by incorporating malted milk flavors into their offerings. The Borden Dairy Company, for example, produces Elsie's Malted Milk, a nod to its iconic mascot. Borden's malted milk products, including flavored milk and shakes, have a strong presence in the U.S., particularly in supermarkets' dairy aisles.

An emerging trend in the U.S. malted milk market is the popularity of craft and artisanal brands. Smaller companies like Malted Milk Co. have gained attention by focusing on high-quality, handcrafted malted milk syrups. These versatile syrups enhance the flavor of various beverages, desserts, and culinary creations, catering to the growing demand for unique and artisanal food experiences.

Plant-based alternatives have also found their place in the U.S. malted milk market, reflecting the broader shift towards plant-centric diets. Ripple Foods, a U.S.-based company, offers a dairy-free malted milk alternative made from pea protein. The company's innovative approach has resonated with consumers seeking plant-based options without compromising taste or texture. These companies contribute to American consumers' rich tapestry of malted milk offerings.

List of Key Companies Profiled

• Nestle S.A
• Muntons plc
• Unilever PLC
• The Hain Celestial Group, Inc.
• King Arthur Flour Company, Inc.
• Crisp Malt (Richardson International Limited)
• Food & Biotech Engineers India Pvt. Ltd.

US Malted Milk Market Report Segmentation

By Source

• Barley
• Rye
• Wheat

By Distribution Channel

• Business to Business
• Supermarkets/Hypermarkets
• Specialty Stores
• Online Sales Channels

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 USA Malted Milk Market, by Source
1.4.2 USA Malted Milk Market, by Distribution Channel
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends
2.3 Porter Five Forces Analysis

Chapter 3. US Malted Milk Market
3.1 US Malted Milk Market by Source
3.2 US Malted Milk Market by Distribution Channel

Chapter 4. Company Profiles – Global Leaders
4.1 Nestle S.A
4.1.1 Company Overview
4.1.2 Financial Analysis
4.1.3 Segmental and Regional Analysis
4.1.4 Research & Development Expenses
4.1.5 SWOT Analysis
4.2 Briess Malt & Ingredients Co.
4.2.1 Company Overview
4.2.2 SWOT Analysis
4.3 Muntons plc
4.3.1 Company Overview
4.3.2 SWOT Analysis
4.4 Unilever PLC
4.4.1 Company Overview
4.4.2 Financial Analysis
4.4.3 Segmental and Regional Analysis
4.4.4 Research & Development Expense
4.4.5 SWOT Analysis
4.5 The Hain Celestial Group, Inc.
4.5.1 Company overview
4.5.2 Financial Analysis
4.5.3 Regional Analysis
4.5.4 Research & Development Expense
4.5.5 SWOT Analysis
4.6 King Arthur Flour Company, Inc.
4.6.1 Company Overview
4.6.2 SWOT Analysis
4.7 Crisp Malt (Richardson International Limited)
4.7.1 Company Overview
4.7.2 SWOT Analysis
4.8 Food & Biotech Engineers India Pvt. Ltd.
4.8.1 Company Overview
4.8.2 SWOT Analysis

TABLE 1 US Malted Milk Market, 2019 - 2022, USD Million
TABLE 2 US Malted Milk Market, 2023 - 2030, USD Million
TABLE 3 US Malted Milk Market, 2019 - 2022, Hundred Tonnes
TABLE 4 US Malted Milk Market, 2023 - 2030, Hundred Tonnes
TABLE 5 US Malted Milk Market by Source, 2019 - 2022, USD Million
TABLE 6 US Malted Milk Market by Source, 2023 - 2030, USD Million
TABLE 7 US Malted Milk Market by Source, 2019 - 2022, Hundred Tonnes
TABLE 8 US Malted Milk Market by Source, 2023 - 2030, Hundred Tonnes
TABLE 9 US Malted Milk Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 10 US Malted Milk Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 11 US Malted Milk Market by Distribution Channel, 2019 - 2022, Hundred Tonnes
TABLE 12 US Malted Milk Market by Distribution Channel, 2023 - 2030, Hundred Tonnes
TABLE 13 Key Information – Nestle S.A
TABLE 14 Key Information – Briess Malt & Ingredients Co.
TABLE 15 Key Information – Muntons plc
TABLE 16 Key Information – Unilever PLC
TABLE 17 Key Information – The Hain Celestial Group, Inc.
TABLE 18 Key Information – King Arthur Flour Company, Inc.
TABLE 19 Key Information – Crisp Malt
TABLE 20 Key Information – Food & Biotech Engineers India Pvt. Ltd.

List of Figures
FIG 1 Methodology for the research
FIG 2 US Malted Milk Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Malted Milk Market
FIG 4 Porter’s Five Forces Analysis – Malted Milk Market
FIG 5 US Malted Milk Market share by Source, 2022
FIG 6 US Malted Milk Market share by Source, 2030
FIG 7 US Malted Milk Market by Source, 2019 - 2030, USD Million
FIG 8 US Malted Milk Market share by Distribution Channel, 2022
FIG 9 US Malted Milk Market share by Distribution Channel, 2030
FIG 10 US Malted Milk Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 SWOT Analysis: Nestle S.A
FIG 12 SWOT Analysis: Briess Malt & Ingredients Co.
FIG 13 SWOT Analysis: Muntons plc
FIG 14 SWOT Analysis: Unilever PLC
FIG 15 Swot Analysis: The Hain Celestial Group, Inc.
FIG 16 SWOT Analysis: King Arthur Flour Company, Inc.
FIG 17 SWOT Analysis: Crisp Malt
FIG 18 SWOT Analysis: Food & Biotech Engineers India Pvt. Ltd.