US Ready to Drink Shakes Market Size, Share & Trends Analysis Report By Type (Bottles, Cans, and Tetra Packs), By Distribution Channel (Supermarkets, & Hypermarkets, Convenience Stores and Online), and Forecast, 2023 - 2030

The United States (US) Ready to Drink Shakes Market size is expected to reach $3.6 Billion by 2030, rising at a market growth of 4.8% CAGR during the forecast period. In the year 2022, the market attained a volume of 358.0 Million Units, experiencing a growth of 5.5% (2019-2022).

The ready to drink shakes market in the United States has witnessed significant growth and evolution in recent years, driven by shifting consumer preferences, busy lifestyles, and a growing emphasis on health and convenience. This industry segment has become a prominent player in the broader beverage industry, offering consumers a convenient and nutritious option on the go.

Variety in flavors and formulations is another factor contributing to the success of the ready to drink shakes market in the U.S. Manufacturers have responded to consumer preferences by offering a diverse range of flavors, including chocolate, vanilla, strawberry, and various fruit-infused options. Additionally, companies have developed specialized formulations, such as high-protein, low-sugar, and keto-friendly shakes, to cater to specific dietary preferences and requirements.

The impact of the COVID-19 pandemic has played a role in shaping the dynamics of the ready to drink shakes market in the U.S. The pandemic led to a heightened focus on health and well-being, prompting consumers to seek products that enhance their immune system and overall vitality. This increased health consciousness has translated into a growing demand for ready to drink shakes fortified with vitamins, minerals, and immune-boosting ingredients in the U.S.

One of the key drivers behind the escalating retail food service sales in the U.S. ready to drink shakes market is the increasing demand for on-the-go solutions. With hectic lifestyles becoming the norm for many Americans, the convenience of ready to drink shakes has positioned them as a quick and nutritious option for busy individuals. Retail food service outlets, ranging from convenience stores to supermarkets, play a pivotal role in meeting this demand by providing accessible and ready to consume options.

According to the U.S. Department of Agriculture, in 2020, the collective worth of retail food service sales reached $483 billion, with supermarkets dominating the industry by contributing 70% of total sales. The convenience store sector also played a significant role, accounting for another 14% of the overall sales. This underscores the growing influence of supermarkets and convenience stores in shaping the landscape of the ready to drink shakes market in the United States.

Market Trends

Growing influence of supermarkets and hypermarkets in the U.S.

In recent years, the ready to drink shakes market in the United States has witnessed a significant shift in distribution channels, with supermarkets and hypermarkets playing a pivotal role in shaping consumer preferences and driving industry growth. Supermarkets and hypermarkets offer unparalleled convenience to American consumers, providing a one-stop shopping experience where ready to drink shakes are prominently displayed alongside other beverages and snacks.

Walmart, a retail behemoth with an extensive presence across the United States, exemplifies one notable example of this trend. Walmart has strategically positioned itself as a one-stop-shop for a diverse range of products, including ready to drink shakes market in the U.S. The retail giant leverages its vast network of stores to provide American consumers various options, from popular brands to niche and specialty offerings. Walmart's dominance in the industry is evident in its ability to influence U.S. consumer choices through strategic placement and promotion of ready to drink shakes products within its stores.

According to National Association of Convenience Stores, in 2020, Walmart saw a 20% expansion in its pickup and delivery capacity, aiming to increase it by 35%. Notably, in 2021, Walmart witnessed a remarkable surge of 170% in store orders. This underscores the escalating impact of supermarkets and hypermarkets in shaping the ready to drink shakes market in the United States.

Moreover, the rise of private-label brands in supermarkets has contributed significantly to the ready to drink shakes market. These retailers often introduce their lines of high-quality, affordable shakes, leveraging their understanding of consumer preferences and industry trends. With expansive shelf space, they cater to different dietary needs, such as lactose-free, vegan, or low-sugar options in the U.S. Thus, the ready to drink shakes market in the United States has experienced a transformative shift in distribution channels, driven by the strategic positioning of supermarkets and hypermarkets, which capitalize on convenience and diverse product offerings.

Rising demand for bottle packaging

In the dynamic landscape of the U.S. ready to drink shakes market, a notable trend has emerged with a rising demand for bottle packaging. Busy and on-the-go lifestyles prevalent in the U.S. have led American consumers to seek convenient and portable options for their dietary needs. Ready to drink shakes, housed in bottles, offer a hassle-free solution for those looking to incorporate a nutritious beverage into their daily routine without the constraints of traditional packaging.

Moreover, the inherent convenience of bottle packaging aligns with the increasing demand for on-the-fly consumption, catering to the fast-paced nature of American life. Additionally, the U.S. consumer base places a premium on health and wellness, driving the demand for beverages that taste good and offer nutritional benefits. Bottle packaging allows for clear communication of nutritional information and branding, helping consumers make informed choices about their dietary intake.

Environmental considerations also play a role in this trend, with an increasing emphasis on recyclable and eco-friendly packaging. Many bottle manufacturers are adapting to this demand by exploring sustainable materials and addressing the broader environmental concerns of the U.S. consumer base. Therefore, the surging preference for bottle packaging in the U.S. ready to drink shakes market reflects the intersection of convenience, health consciousness, and environmental awareness, meeting the demands of an active and mindful consumer base.

Competition Analysis

The ready to drink shakes market in the United States has experienced significant growth and diversification in recent years, driven by the increasing demand for convenient and nutritious on-the-go beverage options. One prominent player in the U.S. ready to drink shakes market is Premier Protein. Known for its high-protein shakes, Premier Protein has gained popularity among fitness enthusiasts and individuals seeking a convenient source of protein. The company's product line includes various flavors, and its emphasis on protein content aligns with the growing consumer focus on health and wellness.

Orgain is recognized for its organic and clean-label ready to drink shakes, appealing to consumers who prioritize natural ingredients. The company's products are often marketed as plant-based and free from artificial additives, attracting health-conscious consumers looking for nutritious and clean beverage options.

Another notable participant in the industry is Muscle Milk, a brand owned by CytoSport, Inc. Muscle Milk offers a range of protein-rich ready to drink shakes targeted at athletes and fitness enthusiasts. The brand has capitalized on the demand for functional beverages, positioning its products as delicious and a source of essential nutrients for muscle recovery and energy.

Boosted by the plant-based trend, Califia Farms offers a line of plant-powered ready to drink shakes that cater to consumers seeking dairy-free and vegan options. The company's commitment to sustainability and environmental consciousness resonates with a growing industry segment concerned about the ecological impact of their food and beverage choices.

Nestlé Health Science's BOOST brand is a well-established player in the nutrition and wellness space, offering a variety of ready to drink shakes. BOOST's products are often positioned as nutritional supplements, targeting not only fitness enthusiasts but also individuals with specific dietary needs, such as seniors or those needing extra calories and nutrients. As the ready to drink shakes market expands, companies will likely focus on differentiation through flavors, nutritional profiles, and sustainable practices to gain a competitive edge in this thriving industry.

List of Key Companies Profiled

• Abbott Laboratories
• Kellogg Company
• The Coca Cola Company
• PepsiCo, Inc.
• Nestle S.A
• Hormel Foods Corporation (MegaMex Foods, LLC)
• Danone S.A.
• Campbell Soup Company
• KeHE Distributors, LLC
• Huel Limited

US Ready to Drink Shakes Market Report Segmentation

By Type

• Bottles
• Cans
• Tetra Packs

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 US Ready to Drink Shakes Market, by Type
1.4.2 US Ready to Drink Shakes Market, by Distribution Channel
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
2.2.3 Market Opportunities
2.2.4 Market Challenges
2.2.5 Market Trends

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jan – 2024, Jan) Leading Players
3.4 Porter’s Five Forces Analysis

Chapter 4. US Ready to Drink Shakes Market
4.1 US Ready to Drink Shakes Market by Type
4.2 US Ready to Drink Shakes Market by Distribution Channel

Chapter 5. Company Profiles – Global Leaders
5.1 Abbott Laboratories
5.1.1 Company Overview
5.1.2 Financial Analysis
5.1.3 Segmental and Regional Analysis
5.1.4 Research & Development Expense
5.1.5 Recent strategies and developments:
5.1.5.1 Product Launches and Product Expansions:
5.1.6 SWOT Analysis
5.2 Kellogg Company
5.2.1 Company Overview
5.2.2 Financial Analysis
5.2.3 Segmental and Regional Analysis
5.2.4 Research & Development Expense
5.2.5 Recent strategies and developments:
5.2.5.1 Partnerships, Collaborations, and Agreements:
5.2.6 SWOT Analysis
5.3 The Coca Cola Company
5.3.1 Company Overview
5.3.2 Financial Analysis
5.3.3 Segmental and Regional Analysis
5.3.4 Recent strategies and developments:
5.3.4.1 Partnerships, Collaborations, and Agreements:
5.3.4.2 Product Launches and Product Expansions:
5.3.4.3 Acquisition and Mergers:
5.3.5 SWOT Analysis
5.4 PepsiCo, Inc.
5.4.1 Company Overview
5.4.2 Financial Analysis
5.4.3 Segmental and Regional Analysis
5.4.4 Research & Development Expense
5.4.5 Recent strategies and developments:
5.4.5.1 Product Launches and Product Expansions:
5.4.5.2 Acquisition and Mergers:
5.4.6 SWOT Analysis
5.5 Nestle S.A
5.5.1 Company Overview
5.5.2 Financial Analysis
5.5.3 Segmental and Regional Analysis
5.5.4 Research & Development Expenses
5.5.5 Recent strategies and developments:
5.5.5.1 Partnerships, Collaborations, and Agreements:
5.5.6 SWOT Analysis
5.6 Hormel Foods Corporation (MegaMex Foods, LLC)
5.6.1 Company Overview
5.6.2 Financial Analysis
5.6.3 Segmental and Regional Analysis
5.6.4 Research & Development Expenses
5.6.5 SWOT Analysis
5.7 Danone S.A.
5.7.1 Company Overview
5.7.2 Financial Analysis
5.7.3 Category and Regional Analysis
5.7.4 Recent strategies and developments:
5.7.4.1 Product Launches and Product Expansions:
5.7.5 SWOT Analysis
5.8 Campbell Soup Company
5.8.1 Company Overview
5.8.2 Financial Analysis
5.8.3 Segmental Analysis
5.8.4 Research & Development Expenses
5.8.5 SWOT Analysis
5.9 KeHE Distributors, LLC
5.9.1 Company Overview
5.9.2 SWOT Analysis
5.10. Huel Limited
5.10.1 Company Overview
5.10.2 Recent strategies and developments:
5.10.2.1 Product Launches and Product Expansions:
5.10.3 SWOT Analysis

TABLE 1 US Ready to Drink Shakes Market, 2019 - 2022, USD Million
TABLE 2 US Ready to Drink Shakes Market, 2023 - 2030, USD Million
TABLE 3 US Ready to Drink Shakes Market, 2019 - 2022, Million Units (200 ml - pack of 6)
TABLE 4 US Ready to Drink Shakes Market, 2023 - 2030, Million Units (200 ml - pack of 6)
TABLE 5 Partnerships, Collaborations and Agreements– Ready to Drink Shakes Market
TABLE 6 Product Launches And Product Expansions– Ready to Drink Shakes Market
TABLE 7 Acquisition and Mergers– Ready to Drink Shakes Market
TABLE 8 US Ready to Drink Shakes Market by Type, 2019 - 2022, USD Million
TABLE 9 US Ready to Drink Shakes Market by Type, 2023 - 2030, USD Million
TABLE 10 US Ready to Drink Shakes Market by Type, 2019 - 2022, Million Units (200 ml - pack of 6)
TABLE 11 US Ready to Drink Shakes Market by Type, 2023 - 2030, Million Units (200 ml - pack of 6)
TABLE 12 US Ready to Drink Shakes Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 13 US Ready to Drink Shakes Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 14 US Ready to Drink Shakes Market by Distribution Channel, 2019 - 2022, Million Units (200 ml - pack of 6)
TABLE 15 US Ready to Drink Shakes Market by Distribution Channel, 2023 - 2030, Million Units (200 ml - pack of 6)
TABLE 16 Key Information – Abbott Laboratories
TABLE 17 Key information – Kellogg Company
TABLE 18 Key Information – The Coca Cola Company
TABLE 19 Key Information – PepsiCo, Inc.
TABLE 20 Key Information – Nestle S.A
TABLE 21 Key Information – Hormel Foods Corporation
TABLE 22 Key information – Danone S.A.
TABLE 23 Key Information – Campbell Soup Company
TABLE 24 Key Information – KeHE Distributors, LLC
TABLE 25 Key Information – Huel Limited

List of Figures
FIG 1 Methodology for the research
FIG 2 US Ready to Drink Shakes Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Ready to Drink Shakes Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jan – 2024, Jan) Leading Players
FIG 7 Porter’s Five Forces Analysis - Ready to Drink Shakes Market
FIG 8 US Ready to Drink Shakes Market share by Type, 2022
FIG 9 US Ready to Drink Shakes Market share by Type, 2030
FIG 10 US Ready to Drink Shakes Market by Type, 2019 - 2030, USD Million
FIG 11 US Ready to Drink Shakes Market share by Distribution Channel, 2022
FIG 12 US Ready to Drink Shakes Market share by Distribution Channel, 2030
FIG 13 US Ready to Drink Shakes Market by Distribution Channel, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: Abbott Laboratories
FIG 15 Swot Analysis: Kellogg Company
FIG 16 Recent strategies and developments: The Coca-Cola Company
FIG 17 SWOT Analysis: The Coca Cola Company
FIG 18 Recent strategies and developments: PepsiCo, Inc.
FIG 19 Swot Analysis: PepsiCo, Inc.
FIG 20 SWOT Analysis: Nestle S.A
FIG 21 SWOT Analysis: Hormel Foods Corporation
FIG 22 SWOT Analysis: Danone, S.A.
FIG 23 SWOT Analysis: Campbell Soup Company
FIG 24 SWOT Analysis: KeHE Distributors, LLC
FIG 25 SWOT Analysis: Huel Limited