“Global Vitamin & Mineral Premixes Market to reach a market value of USD 13.98 Billion by 2032 growing at a CAGR of 6.3%”
The Global Vitamin & Mineral Premixes Market size is expected to reach $13.98 billion by 2032, rising at a market growth of 6.3% CAGR during the forecast period.
The rise in obesity, heart diseases, and other health issues has led to the demand for high-nutrition dietary products. Vitamin & mineral premixes have been finding their way into new product applications, such as cereal-based products, dairy products, nutritional foods, beverages, infant formulas, and dietary supplements. Thus, the North America segment recorded 35% revenue share in the market in 2024. The market in this region is largely driven by the increase in demand for healthy foods and functional foods & beverages, owing to the low level of exposure to essential nutrients caused by high consumption of processed & convenience foods due to their busy lifestyles.
The major strategies followed by the market participants are Acquisitions & Mergers as the key developmental strategy to keep pace with the changing demands of end users. For instance, 2021, September, Wisium, part of ADM, has acquired part of Mixscience Polska, including its commercial team and premix client list. This acquisition expands Wisium's footprint in Poland and central Europe, enhancing its portfolio of customizable premix and nutrition solutions. Additionally, In July, 2021, Corbion N.V. acquired Granolife, a company engaged in functional blends for the Mexican bakery and fortification industries. Through this acquisition, Carbion would be able to create a transformation in the Mexican Market with the addition of the footprint, specialization, application labs, and blending capabilities of Granolife. Moreover, with the notable potential in industries consisting of fortification and artisan bakery, Corbion would strengthen its position as an industrial bakery.
Based on the Analysis presented in the KBV Cardinal matrix; BASF SE and Koninklijke DSM N.V. are the forerunners in the Vitamin & Mineral Premixes Market. Companies such as Archer Daniels Midland Company, Glanbia PLC, Corbion N.V. are some of the key innovators in the Vitamin & Mineral Premixes Market. In April 2021, Archer Daniels Midland Company expands its Wisium premix brand in Vietnam through the acquisition of Golden Farm Production & Commerce. This move enhances Wisium’s range of value-added premix products, strengthening its position in Southeast Asia's growing animal nutrition and premix market.
The global shift toward health consciousness and preventive healthcare significantly propels the demand for vitamin and mineral premixes. Consumers today are more proactive than ever about managing their well-being, seeking foods and supplements supporting immunity, energy, cognitive function, and overall vitality. This behavioural trend is translating into a growing demand for fortified products enriched with essential nutrients. Thus, as the preventive health movement continues to reshape dietary choices, the market is set to benefit from its role as a key enabler of functional nutrition.
Additionally, the rising demand for compound animal feed, driven by growth in the livestock, poultry, and aquaculture sectors, is significantly expanding the market. As global populations grow and dietary preferences shift toward increased protein consumption, the pressure to produce healthier, more productive animals intensifies. Livestock producers turn to premix-enhanced feed to improve growth rates, immunity, and reproductive performance, ensuring better yield and profitability. This has created a parallel demand for high-quality premix solutions tailored to different species and life stages. In conclusion, as the global demand for animal protein continues to rise, so will reliance on fortified feed, making animal nutrition a dynamic and high-potential segment for vitamin and mineral premix producers worldwide.
One of the major restraints facing the market is the high cost of developing customized or specialized formulations. As consumer demand shifts towards personalized nutrition and targeted health solutions, manufacturers are increasingly required to tailor premixes to specific demographic needs, medical conditions, or dietary preferences. These formulations often involve unique combinations of bioavailable nutrients, specialty ingredients, and premium carriers or encapsulation technologies. Thus, high costs associated with customized and specialized premix formulations is hindering the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.
Free Valuable Insights: Global Vitamin & Mineral Premixes Market size to reach USD 13.98 Billion by 2032
Based on type, the market is characterized into vitamin, mineral, and vitamin & mineral combination. The vitamin & mineral combination segment procured 32% revenue share in the market in 2024. This can be credited to the rising preference for all-in-one nutritional solutions that support overall health and wellness. The convenience of combining essential vitamins and minerals in a single premix has driven its application across various end-use industries, such as dietary supplements, infant nutrition, and functional foods.
On the basis of form, the market is classified into dry and liquid. The dry segment acquired 69% revenue share in the market in 2024. This dominance is primarily due to its extended shelf life, ease of storage and transportation, and versatility in application across a wide range of products such as bakery items, dairy products, and dietary supplements. Manufacturers also prefer dry premixes for their stability and compatibility with various food processing techniques. The cost-effectiveness and easy handling of dry forms also contribute to their widespread adoption.
By application, the market is divided into feed, healthcare, food & beverages, and others. The feed segment garnered 34% revenue share in the market in 2024. Due to the nutritional advantages of vitamin & mineral premixes, such as sustaining animal well-being, the demand for them in the animal feed sector is anticipated to increase. Additionally, it is anticipated that greater consumer knowledge of pet nutrition would present the industry with substantial development prospects.
The Vitamin & Mineral Premixes Market is highly competitive, driven by innovation, customization, and quality assurance. Companies compete on formulation expertise, product stability, and compliance with regulatory standards. Key attributes influencing competition include precise nutrient blending, bioavailability, and compatibility with various applications like food, beverages, and dietary supplements. The ability to offer tailored solutions for specific health needs and consumer preferences also plays a vital role. Strong R&D capabilities and global distribution networks further define success in this evolving and health-conscious market.
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment witnessed 29% revenue share in the market in 2024. This growth is driven by increasing health awareness, rising disposable incomes, and growing demand for fortified food and dietary supplements across the region. Rapid urbanization and changing lifestyles have also led to a shift in consumer preferences toward preventive healthcare.
| Report Attribute | Details |
|---|---|
| Market size value in 2024 | USD 8.67 Billion |
| Market size forecast in 2032 | USD 13.98 Billion |
| Base Year | 2024 |
| Historical Period | 2021 to 2023 |
| Forecast Period | 2025 to 2032 |
| Revenue Growth Rate | CAGR of 6.3% from 2025 to 2032 |
| Number of Pages | 251 |
| Number of Tables | 354 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Form, Type, Application, Region |
| Country scope |
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| Companies Included | BASF SE, Glanbia PLC, Koninklijke DSM N.V., Archer Daniels Midland Company, Vitablend Nederland B.V., Wright Enrichment, Inc., Farbest Brands, Nutreco N.V. (SHV Holdings N.V.), Corbion N.V. and SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG) |
By Form
By Type
By Application
By Geography
This Market size is expected to reach $13.98 billion by 2032.
Rising Health Consciousness and Preventive Healthcare Trends are driving the Market in coming years, however, High Costs Associated with Customized and Specialized Premix Formulations restraints the growth of the Market.
BASF SE, Glanbia PLC, Koninklijke DSM N.V., Archer Daniels Midland Company, Vitablend Nederland B.V., Wright Enrichment, Inc., Farbest Brands, Nutreco N.V. (SHV Holdings N.V.), Corbion N.V. and SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
The expected CAGR of this Market is 6.3% from 2023 to 2032.
The Vitamin segment is leading the Market by Type in 2024; thereby, achieving a market value of $5.7 billion by 2032.
The North America region dominated the Market by Region in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $4.6 billion by 2032.
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