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Global Web Analytics Market By Application (Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others) By End User (Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others) By Region, Industry Analysis and Forecast, 2019 - 2025

Published Date : 29-Feb-2020

Pages: 300

Formats: PDF

The Global Web Analytics Market size is expected to reach $9.4 billion by 2025, rising at a market growth of 19.5% CAGR during the forecast period. Web analytics is used extensively to track and monitor user interaction patterns with websites by clicking and streaming data or information. This process involves the collection, analysis, as well as reporting of web-based data generated from these interactions, which provide insight into the customer's demand and interest. Additionally, web analytics help to improve marketing strategies through data collected from mobile web data in order to understand the geographic distribution of customers. It helps marketers to develop and improve their marketing strategies on the demographic basis appropriately. These are some of the factors expected to drive the rise of the web analytics market in the years to come.

Global Web Analytics Market Size

Web Analytics Market Size

The web analytics market is expected to rise significantly over the coming years. Web analytics is a method that explores the effect of the website on users. It measures, collects, analyzes, and publishes site data in order to understand and streamline the use of the web. Web analytics software is used to evaluate if sites and pages are working properly. Website publishers use this program to monitor specific details like number of visitors, method of direction on the site, number of unique visitors, search engine keywords, links clicked on the site, time spent on the site, etc.

Web Analytics Market Share

Web Analytics Market Share

The importance of web analytics with the emergence of the Internet has raised the demand for analytics. This increased demand can be associated with the visualization tools that display the results in the dashboards. Such dashboards are widely favored by senior executives because they show actual value or development without the need for measurement or the need to manage any complex processes. Furthermore, analytics dashboards, various parameters like date range, user identity, and other attributes can be personalized.

Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa.

Free Valuable Insights: Global Web Analytics Market to reach a market size of $9.4 billion by 2025

Web Analytics Market Cardinal Matrix

Web Analytics Market Cardinal Matrix

The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix, Facebook, Inc., Google, Inc., Microsoft Corporation, Verizon Communications, Inc., and IBM Corporation are some of the forerunners in the Web Analytics Market. Companies such as Salesforce.com, Inc., Adobe, Inc., MicroStrategy, Inc., Splunk, Inc., At Internet Ltd., SAS Institute, Inc., and Teradata Corporation are some of the key innovators in Web Analytics Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.

Recent Strategies Deployed in Web Analytics Market

» Partnerships, Collaborations, and Agreements:

  • Nov-2019: Tableau, a Salesforce company extended its partnership with Amazon Web Services. Under this expansion, they announced Modern Cloud Analytics (MCA), a new initiative that helps the customers in unlocking the flexibility and power of self-service analytics in the cloud.
  • Oct-2019: MicroStrategy announced a partnership with DataRobot, a leader in enterprise artificial intelligence (AI). The partnership made it easier for businesses to combine AI into their applications and core processes by using HyperIntelligence cards for providing AI-driven insights and recommendations.
  • Sep-2019: At Internet, a global player in digital analytics signed a partnership agreement with Poool, a content access management startup. Together, the companies developed AT Connect Poool, a connector between their respective solutions, the audience measurement solution Analytics Suite 2 and the dynamic paywall Poool Access.
  • Aug-2019: Google Cloud extended its partnership with Infosys, a provider of business consulting, information technology, and outsourcing services. Through this partnership, Infosys became Google Cloud Managed Service Provider (MSP). Infosys would provide full application lifecycle services with its deep cloud and data analytics expertise to clients.
  • May-2019: Google extended its partnership with Informatica, a leader in enterprise cloud data management. Under the partnership, Informatica’s support for Google Cloud has extended beyond full lifecycle API management and marketing analytics for including enhanced Google BigQuery support for pushdown optimization and new support for Dataproc; these allow the customers to use and simplify native Google big data environments.
  • Jun-2018: Google partnered with Salesforce, a cloud-based software company. Under the partnership, Google Analytics 360, a digital analytics solution helps enterprises in understanding their customers, integrated with Salesforce. Through this integration, the marketers gained the capability to deliver meaningful experiences powered by a market-leading web analytics product and the world’s #1 marketing platform.

» Acquisition and Mergers:

  • Aug-2019: Splunk acquired SignalFx, a provider of real-time cloud monitoring solutions. The acquisition enabled the company in becoming a leader in observability at every stage of the cloud journey.
  • Jul-2019: IBM completed the acquisition of Red Hat, a software company. The acquisition expanded the growth of the company. Together with Red Hat, IBM also provides a next-generation hybrid multi-cloud platform.
  • Jun-2019: Google took over Looker, an analytics startup. The acquisition provides end-to-end analytics platform for connecting, collecting, analyzing, and visualizing data across AWS, Google Cloud, Azure, ISV applications, and on-premises databases.
  • Oct-2018: Adobe acquired Marketo, a market leader for B2B marketing engagement. The acquisition combines Adobe Experience Cloud’s analytics, personalization and content capabilities with Marketo’s lead management, account-based marketing, and revenue attribution technology for helping the companies in connecting marketing engagement for revenue generation.
  • Aug-2018: Salesforce completed the acquisition of Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform. The acquisition enhanced the power of Salesforce Marketing Cloud with expanded intelligence and data integration. The acquisition enables the marketers in getting insights throughout all of their marketing channels and data sources.

» Product Launches and Product Expansions:

  • Jan-2020: IBM introduced Advertising Accelerator with Watson, a predictive ad solution. This solution uses AI for deciding which element would provide the best engagement for specific audiences. This would also help in identifying the new audience segmentation opportunities.
  • Aug-2019: Adobe updated its Adobe Campaign, an Email marketing platform. The new features can predict the best time of sending emails, creating multilingual push messages, and intelligently segment emails based on individual engagement.
  • Jul-2019: Google launched App + Web, a new property type. This type enables advertisers to combine their web and app data for unified analysis and reporting.
  • May-2019: SAS Institute announced updates to its data analytics platform. The updates brought new data preparation and analytic model building functionality to the SAS platform.
  • Jan-2019: MicroStrategy unveiled MicroStrategy 2019, the first enterprise analytics and mobility platform. This platform delivers intelligence to the organizations for their tasks. This enabled organizations in combining and surfacing information from more than 200 enterprise data sources.
  • Jan-2019: Salesforce introduced three new tools for marketers, powered by Datorama. These tools are Datorama Marketing Cloud connectors, Datorama Developer Portal, and Datorama Activation Center. Through this, marketing teams would get an alert on how the campaigns are going.
  • Dec-2018: Microsoft introduced the Clarity analytics tool in beta. This tool was designed for competing from its rivals like Visual Web Optimizer and Google Optimize 360. It helps the web developers in understanding the behavior of users and the way how visitors interact with their sites.
  • Jun-2018: Adobe announced updates to its cloud marketing stack by launching Attribution IQ. This feature provides 10 different models to the companies for the measurement of their marketing campaigns.

Scope of the Web Analytics Market Analysis

Market Segmentation:

By Deployment Type

  • On-premise
  • Cloud

By Application

  • Targeting & Behavioral Analysis
  • Social Media Management
  • Online Marketing
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Others

By End User

  • Retail & ecommerce
  • IT & Telecom
  • Media & Entertainment
  • BFSI
  • Government & Defense
  • Travel & Hospitality
  • Healthcare
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Australia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Companies Profiled

  • IBM Corporation
  • Google, Inc.
  • MicroStrategy, Inc.
  • Adobe, Inc.
  • Splunk, Inc.
  • com, Inc. (Tableau Software, Inc.)
  • Teradata Corporation
  • Verizon Communications, Inc. (Yahoo!)
  • At Internet Ltd.
  • SAS Institute, Inc.
  • Facebook, Inc.
  • Microsoft Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Web Analytics Market, by Deployment Type
1.4.2 Global Web Analytics Market, by Application
1.4.3 Global Web Analytics Market, by End User
1.4.4 Global Web Analytics Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players

Chapter 4. Global Web Analytics Market by Deployment Type
4.1 Global On-premise Web Analytics Market by Region
4.2 Global Cloud Web Analytics Market by Region

Chapter 5. Global Web Analytics Market by Industry Vertical
5.1 Global Retail & ecommerce Web Analytics Market by Region
5.2 Global IT & Telecom Web Analytics Market by Region
5.3 Global Media & Entertainment Web Analytics Market by Region
5.4 Global BFSI Web Analytics Market by Region
5.5 Global Government & Defense Web Analytics Market by Region
5.6 Global Travel & Hospitality Web Analytics Market by Region
5.7 Global Healthcare Web Analytics Market by Region
5.8 Global Other Industry Vertical Web Analytics Market by Region

Chapter 6. Global Web Analytics Market by Application
6.1 Global Targeting & Behavioral Analysis Web Analytics Market by Region
6.2 Global Social Media Management Web Analytics Market by Region
6.3 Global Online Marketing Web Analytics Market by Region
6.4 Global Display Advertising Optimization Web Analytics Market by Region
6.5 Global Multichannel Campaign Analysis Web Analytics Market by Region
6.6 Global Others Web Analytics Market by Region

Chapter 7. Global Web Analytics Market by Region
7.1 North America Web Analytics Market
7.1.1 North America Web Analytics Market by Deployment Type
7.1.1.1 North America On-premise Web Analytics Market by Country
7.1.1.2 North America Cloud Web Analytics Market by Country
7.1.2 North America Web Analytics Market by Industry Vertical
7.1.2.1 North America Retail & ecommerce Web Analytics Market by Country
7.1.2.2 North America IT & Telecom Web Analytics Market by Country
7.1.2.3 North America Media & Entertainment Web Analytics Market by Country
7.1.2.4 North America BFSI Web Analytics Market by Country
7.1.2.5 North America Government & Defense Web Analytics Market by Country
7.1.2.6 North America Travel & Hospitality Web Analytics Market by Country
7.1.2.7 North America Healthcare Web Analytics Market by Country
7.1.2.8 North America Other Industry Vertical Web Analytics Market by Country
7.1.3 North America Web Analytics Market by Application
7.1.3.1 North America Targeting & Behavioral Analysis Web Analytics Market by Country
7.1.3.2 North America Social Media Management Web Analytics Market by Country
7.1.3.3 North America Online Marketing Web Analytics Market by Country
7.1.3.4 North America Display Advertising Optimization Web Analytics Market by Country
7.1.3.5 North America Multichannel Campaign Analysis Web Analytics Market by Country
7.1.3.6 North America Others Web Analytics Market by Country
7.1.4 North America Web Analytics Market by Country
7.1.4.1 US Web Analytics Market
7.1.4.1.1 US Web Analytics Market by Deployment Type
7.1.4.1.2 US Web Analytics Market by Industry Vertical
7.1.4.1.3 US Web Analytics Market by Application
7.1.4.2 Canada Web Analytics Market
7.1.4.2.1 Canada Web Analytics Market by Deployment Type
7.1.4.2.2 Canada Web Analytics Market by Industry Vertical
7.1.4.2.3 Canada Web Analytics Market by Application
7.1.4.3 Mexico Web Analytics Market
7.1.4.3.1 Mexico Web Analytics Market by Deployment Type
7.1.4.3.2 Mexico Web Analytics Market by Industry Vertical
7.1.4.3.3 Mexico Web Analytics Market by Application
7.1.4.4 Rest of North America Web Analytics Market
7.1.4.4.1 Rest of North America Web Analytics Market by Deployment Type
7.1.4.4.2 Rest of North America Web Analytics Market by Industry Vertical
7.1.4.4.3 Rest of North America Web Analytics Market by Application
7.2 Europe Web Analytics Market
7.2.1 Europe Web Analytics Market by Deployment Type
7.2.1.1 Europe On-premise Web Analytics Market by Country
7.2.1.2 Europe Cloud Web Analytics Market by Country
7.2.2 Europe Web Analytics Market by Industry Vertical
7.2.2.1 Europe Retail & ecommerce Web Analytics Market by Country
7.2.2.2 Europe IT & Telecom Web Analytics Market by Country
7.2.2.3 Europe Media & Entertainment Web Analytics Market by Country
7.2.2.4 Europe BFSI Web Analytics Market by Country
7.2.2.5 Europe Government & Defense Web Analytics Market by Country
7.2.2.6 Europe Travel & Hospitality Web Analytics Market by Country
7.2.2.7 Europe Healthcare Web Analytics Market by Country
7.2.2.8 Europe Other Industry Vertical Web Analytics Market by Country
7.2.3 Europe Web Analytics Market by Application
7.2.3.1 Europe Targeting & Behavioral Analysis Web Analytics Market by Country
7.2.3.2 Europe Social Media Management Web Analytics Market by Country
7.2.3.3 Europe Online Marketing Web Analytics Market by Country
7.2.3.4 Europe Display Advertising Optimization Web Analytics Market by Country
7.2.3.5 Europe Multichannel Campaign Analysis Web Analytics Market by Country
7.2.3.6 Europe Others Web Analytics Market by Country
7.2.4 Europe Web Analytics Market by Country
7.2.4.1 Germany Web Analytics Market
7.2.4.1.1 Germany Web Analytics Market by Deployment Type
7.2.4.1.2 Germany Web Analytics Market by Industry Vertical
7.2.4.1.3 Germany Web Analytics Market by Application
7.2.4.2 UK Web Analytics Market
7.2.4.2.1 UK Web Analytics Market by Deployment Type
7.2.4.2.2 UK Web Analytics Market by Industry Vertical
7.2.4.2.3 UK Web Analytics Market by Application
7.2.4.3 France Web Analytics Market
7.2.4.3.1 France Web Analytics Market by Deployment Type
7.2.4.3.2 France Web Analytics Market by Industry Vertical
7.2.4.3.3 France Web Analytics Market by Application
7.2.4.4 Russia Web Analytics Market
7.2.4.4.1 Russia Web Analytics Market by Deployment Type
7.2.4.4.2 Russia Web Analytics Market by Industry Vertical
7.2.4.4.3 Russia Web Analytics Market by Application
7.2.4.5 Spain Web Analytics Market
7.2.4.5.1 Spain Web Analytics Market by Deployment Type
7.2.4.5.2 Spain Web Analytics Market by Industry Vertical
7.2.4.5.3 Spain Web Analytics Market by Application
7.2.4.6 Italy Web Analytics Market
7.2.4.6.1 Italy Web Analytics Market by Deployment Type
7.2.4.6.2 Italy Web Analytics Market by Industry Vertical
7.2.4.6.3 Italy Web Analytics Market by Application
7.2.4.7 Rest of Europe Web Analytics Market
7.2.4.7.1 Rest of Europe Web Analytics Market by Deployment Type
7.2.4.7.2 Rest of Europe Web Analytics Market by Industry Vertical
7.2.4.7.3 Rest of Europe Web Analytics Market by Application
7.3 Asia Pacific Web Analytics Market
7.3.1 Asia Pacific Web Analytics Market by Deployment Type
7.3.1.1 Asia Pacific On-premise Web Analytics Market by Country
7.3.1.2 Asia Pacific Cloud Web Analytics Market by Country
7.3.2 Asia Pacific Web Analytics Market by Industry Vertical
7.3.2.1 Asia Pacific Retail & ecommerce Web Analytics Market by Country
7.3.2.2 Asia Pacific IT & Telecom Web Analytics Market by Country
7.3.2.3 Asia Pacific Media & Entertainment Web Analytics Market by Country
7.3.2.4 Asia Pacific BFSI Web Analytics Market by Country
7.3.2.5 Asia Pacific Government & Defense Web Analytics Market by Country
7.3.2.6 Asia Pacific Travel & Hospitality Web Analytics Market by Country
7.3.2.7 Asia Pacific Healthcare Web Analytics Market by Country
7.3.2.8 Asia Pacific Other Industry Vertical Web Analytics Market by Country
7.3.3 Asia Pacific Web Analytics Market by Application
7.3.3.1 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country
7.3.3.2 Asia Pacific Social Media Management Web Analytics Market by Country
7.3.3.3 Asia Pacific Online Marketing Web Analytics Market by Country
7.3.3.4 Asia Pacific Display Advertising Optimization Web Analytics Market by Country
7.3.3.5 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country
7.3.3.6 Asia Pacific Others Web Analytics Market by Country
7.3.4 Asia Pacific Web Analytics Market by Country
7.3.4.1 China Web Analytics Market
7.3.4.1.1 China Web Analytics Market by Deployment Type
7.3.4.1.2 China Web Analytics Market by Industry Vertical
7.3.4.1.3 China Web Analytics Market by Application
7.3.4.2 Japan Web Analytics Market
7.3.4.2.1 Japan Web Analytics Market by Deployment Type
7.3.4.2.2 Japan Web Analytics Market by Industry Vertical
7.3.4.2.3 Japan Web Analytics Market by Application
7.3.4.3 India Web Analytics Market
7.3.4.3.1 India Web Analytics Market by Deployment Type
7.3.4.3.2 India Web Analytics Market by Industry Vertical
7.3.4.3.3 India Web Analytics Market by Application
7.3.4.4 South Korea Web Analytics Market
7.3.4.4.1 South Korea Web Analytics Market by Deployment Type
7.3.4.4.2 South Korea Web Analytics Market by Industry Vertical
7.3.4.4.3 South Korea Web Analytics Market by Application
7.3.4.5 Australia Web Analytics Market
7.3.4.5.1 Australia Web Analytics Market by Deployment Type
7.3.4.5.2 Australia Web Analytics Market by Industry Vertical
7.3.4.5.3 Australia Web Analytics Market by Application
7.3.4.6 Singapore Web Analytics Market
7.3.4.6.1 Singapore Web Analytics Market by Deployment Type
7.3.4.6.2 Singapore Web Analytics Market by Industry Vertical
7.3.4.6.3 Singapore Web Analytics Market by Application
7.3.4.7 Rest of Asia Pacific Web Analytics Market
7.3.4.7.1 Rest of Asia Pacific Web Analytics Market by Deployment Type
7.3.4.7.2 Rest of Asia Pacific Web Analytics Market by Industry Vertical
7.3.4.7.3 Rest of Asia Pacific Web Analytics Market by Application
7.4 LAMEA Web Analytics Market
7.4.1 LAMEA Web Analytics Market by Deployment Type
7.4.1.1 LAMEA On-premise Web Analytics Market by Country
7.4.1.2 LAMEA Cloud Web Analytics Market by Country
7.4.2 LAMEA Web Analytics Market by Industry Vertical
7.4.2.1 LAMEA Retail & ecommerce Web Analytics Market by Country
7.4.2.2 LAMEA IT & Telecom Web Analytics Market by Country
7.4.2.3 LAMEA Media & Entertainment Web Analytics Market by Country
7.4.2.4 LAMEA BFSI Web Analytics Market by Country
7.4.2.5 LAMEA Government & Defense Web Analytics Market by Country
7.4.2.6 LAMEA Travel & Hospitality Web Analytics Market by Country
7.4.2.7 LAMEA Healthcare Web Analytics Market by Country
7.4.2.8 LAMEA Other Industry Vertical Web Analytics Market by Country
7.4.3 LAMEA Web Analytics Market by Application
7.4.3.1 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country
7.4.3.2 LAMEA Social Media Management Web Analytics Market by Country
7.4.3.3 LAMEA Online Marketing Web Analytics Market by Country
7.4.3.4 LAMEA Display Advertising Optimization Web Analytics Market by Country
7.4.3.5 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country
7.4.3.6 LAMEA Others Web Analytics Market by Country
7.4.4 LAMEA Web Analytics Market by Country
7.4.4.1 Brazil Web Analytics Market
7.4.4.1.1 Brazil Web Analytics Market by Deployment Type
7.4.4.1.2 Brazil Web Analytics Market by Industry Vertical
7.4.4.1.3 Brazil Web Analytics Market by Application
7.4.4.2 Argentina Web Analytics Market
7.4.4.2.1 Argentina Web Analytics Market by Deployment Type
7.4.4.2.2 Argentina Web Analytics Market by Industry Vertical
7.4.4.2.3 Argentina Web Analytics Market by Application
7.4.4.3 UAE Web Analytics Market
7.4.4.3.1 UAE Web Analytics Market by Deployment Type
7.4.4.3.2 UAE Web Analytics Market by Industry Vertical
7.4.4.3.3 UAE Web Analytics Market by Application
7.4.4.4 Saudi Arabia Web Analytics Market
7.4.4.4.1 Saudi Arabia Web Analytics Market by Deployment Type
7.4.4.4.2 Saudi Arabia Web Analytics Market by Industry Vertical
7.4.4.4.3 Saudi Arabia Web Analytics Market by Application
7.4.4.5 South Africa Web Analytics Market
7.4.4.5.1 South Africa Web Analytics Market by Deployment Type
7.4.4.5.2 South Africa Web Analytics Market by Industry Vertical
7.4.4.5.3 South Africa Web Analytics Market by Application
7.4.4.6 Nigeria Web Analytics Market
7.4.4.6.1 Nigeria Web Analytics Market by Deployment Type
7.4.4.6.2 Nigeria Web Analytics Market by Industry Vertical
7.4.4.6.3 Nigeria Web Analytics Market by Application
7.4.4.7 Rest of LAMEA Web Analytics Market
7.4.4.7.1 Rest of LAMEA Web Analytics Market by Deployment Type
7.4.4.7.2 Rest of LAMEA Web Analytics Market by Industry Vertical
7.4.4.7.3 Rest of LAMEA Web Analytics Market by Application

Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
TABLE 1 Global Web Analytics Market, 2015 - 2018, USD Million
TABLE 2 Global Web Analytics Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Web Analytics Market
TABLE 4 Product Launches And Product Expansions– Web Analytics Market
TABLE 5 Mergers & Acquisitions – Web Analytics Market
TABLE 6 Global Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 7 Global Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 8 Global On-premise Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 9 Global On-premise Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 10 Global Cloud Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 11 Global Cloud Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 12 Global Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 13 Global Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 14 Global Retail & ecommerce Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 15 Global Retail & ecommerce Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 16 Global IT & Telecom Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 17 Global IT & Telecom Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 18 Global Media & Entertainment Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 19 Global Media & Entertainment Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 20 Global BFSI Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 21 Global BFSI Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 22 Global Government & Defense Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 23 Global Government & Defense Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 24 Global Travel & Hospitality Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 25 Global Travel & Hospitality Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 26 Global Healthcare Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 27 Global Healthcare Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 28 Global Other Industry Vertical Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 29 Global Other Industry Vertical Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 30 Global Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 31 Global Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 32 Global Targeting & Behavioral Analysis Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 33 Global Targeting & Behavioral Analysis Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 34 Global Social Media Management Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 35 Global Social Media Management Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 36 Global Online Marketing Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 37 Global Online Marketing Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 38 Global Display Advertising Optimization Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 39 Global Display Advertising Optimization Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 40 Global Multichannel Campaign Analysis Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 41 Global Multichannel Campaign Analysis Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 42 Global Others Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 43 Global Others Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 44 Global Web Analytics Market by Region, 2015 - 2018, USD Million
TABLE 45 Global Web Analytics Market by Region, 2019 - 2025, USD Million
TABLE 46 North America Web Analytics Market, 2015 - 2018, USD Million
TABLE 47 North America Web Analytics Market, 2019 - 2025, USD Million
TABLE 48 North America Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 49 North America Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 50 North America On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 51 North America On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 52 North America Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 53 North America Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 54 North America Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 55 North America Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 56 North America Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 57 North America Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 58 North America IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 59 North America IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 60 North America Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 61 North America Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 62 North America BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 63 North America BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 64 North America Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 65 North America Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 66 North America Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 67 North America Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 68 North America Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 69 North America Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 70 North America Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 71 North America Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 72 North America Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 73 North America Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 74 North America Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 75 North America Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 76 North America Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 77 North America Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 78 North America Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 79 North America Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 80 North America Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 81 North America Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 82 North America Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 83 North America Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 84 North America Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 85 North America Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 86 North America Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 87 North America Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 88 US Web Analytics Market, 2015 - 2018, USD Million
TABLE 89 US Web Analytics Market, 2019 - 2025, USD Million
TABLE 90 US Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 91 US Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 92 US Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 93 US Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 94 US Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 95 US Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 96 Canada Web Analytics Market, 2015 - 2018, USD Million
TABLE 97 Canada Web Analytics Market, 2019 - 2025, USD Million
TABLE 98 Canada Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 99 Canada Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 100 Canada Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 101 Canada Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 102 Canada Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 103 Canada Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 104 Mexico Web Analytics Market, 2015 - 2018, USD Million
TABLE 105 Mexico Web Analytics Market, 2019 - 2025, USD Million
TABLE 106 Mexico Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 107 Mexico Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 108 Mexico Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 109 Mexico Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 110 Mexico Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 111 Mexico Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 112 Rest of North America Web Analytics Market, 2015 - 2018, USD Million
TABLE 113 Rest of North America Web Analytics Market, 2019 - 2025, USD Million
TABLE 114 Rest of North America Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 115 Rest of North America Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 116 Rest of North America Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 117 Rest of North America Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 118 Rest of North America Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 119 Rest of North America Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 120 Europe Web Analytics Market, 2015 - 2018, USD Million
TABLE 121 Europe Web Analytics Market, 2019 - 2025, USD Million
TABLE 122 Europe Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 123 Europe Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 124 Europe On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 125 Europe On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 126 Europe Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 127 Europe Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 128 Europe Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 129 Europe Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 130 Europe Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 131 Europe Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 132 Europe IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 133 Europe IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 134 Europe Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 135 Europe Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 136 Europe BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 137 Europe BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 138 Europe Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 139 Europe Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 140 Europe Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 141 Europe Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 142 Europe Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 143 Europe Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 144 Europe Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 145 Europe Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 146 Europe Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 147 Europe Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 148 Europe Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 149 Europe Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 150 Europe Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 151 Europe Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 152 Europe Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 153 Europe Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 154 Europe Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 155 Europe Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 156 Europe Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 157 Europe Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 158 Europe Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 159 Europe Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 160 Europe Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 161 Europe Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 162 Germany Web Analytics Market, 2015 - 2018, USD Million
TABLE 163 Germany Web Analytics Market, 2019 - 2025, USD Million
TABLE 164 Germany Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 165 Germany Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 166 Germany Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 167 Germany Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 168 Germany Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 169 Germany Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 170 UK Web Analytics Market, 2015 - 2018, USD Million
TABLE 171 UK Web Analytics Market, 2019 - 2025, USD Million
TABLE 172 UK Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 173 UK Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 174 UK Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 175 UK Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 176 UK Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 177 UK Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 178 France Web Analytics Market, 2015 - 2018, USD Million
TABLE 179 France Web Analytics Market, 2019 - 2025, USD Million
TABLE 180 France Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 181 France Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 182 France Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 183 France Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 184 France Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 185 France Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 186 Russia Web Analytics Market, 2015 - 2018, USD Million
TABLE 187 Russia Web Analytics Market, 2019 - 2025, USD Million
TABLE 188 Russia Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 189 Russia Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 190 Russia Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 191 Russia Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 192 Russia Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 193 Russia Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 194 Spain Web Analytics Market, 2015 - 2018, USD Million
TABLE 195 Spain Web Analytics Market, 2019 - 2025, USD Million
TABLE 196 Spain Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 197 Spain Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 198 Spain Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 199 Spain Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 200 Spain Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 201 Spain Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 202 Italy Web Analytics Market, 2015 - 2018, USD Million
TABLE 203 Italy Web Analytics Market, 2019 - 2025, USD Million
TABLE 204 Italy Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 205 Italy Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 206 Italy Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 207 Italy Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 208 Italy Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 209 Italy Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 210 Rest of Europe Web Analytics Market, 2015 - 2018, USD Million
TABLE 211 Rest of Europe Web Analytics Market, 2019 - 2025, USD Million
TABLE 212 Rest of Europe Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 213 Rest of Europe Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 214 Rest of Europe Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 215 Rest of Europe Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 216 Rest of Europe Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 217 Rest of Europe Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 218 Asia Pacific Web Analytics Market, 2015 - 2018, USD Million
TABLE 219 Asia Pacific Web Analytics Market, 2019 - 2025, USD Million
TABLE 220 Asia Pacific Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 221 Asia Pacific Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 222 Asia Pacific On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 223 Asia Pacific On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 224 Asia Pacific Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 225 Asia Pacific Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 226 Asia Pacific Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 227 Asia Pacific Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 228 Asia Pacific Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 229 Asia Pacific Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 230 Asia Pacific IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 231 Asia Pacific IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 232 Asia Pacific Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 233 Asia Pacific Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 234 Asia Pacific BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 235 Asia Pacific BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 236 Asia Pacific Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 237 Asia Pacific Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 238 Asia Pacific Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 239 Asia Pacific Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 240 Asia Pacific Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 241 Asia Pacific Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 242 Asia Pacific Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 243 Asia Pacific Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 244 Asia Pacific Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 245 Asia Pacific Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 246 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 247 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 248 Asia Pacific Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 249 Asia Pacific Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 250 Asia Pacific Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 251 Asia Pacific Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 252 Asia Pacific Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 253 Asia Pacific Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 254 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 255 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 256 Asia Pacific Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 257 Asia Pacific Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 258 Asia Pacific Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 259 Asia Pacific Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 260 China Web Analytics Market, 2015 - 2018, USD Million
TABLE 261 China Web Analytics Market, 2019 - 2025, USD Million
TABLE 262 China Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 263 China Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 264 China Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 265 China Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 266 China Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 267 China Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 268 Japan Web Analytics Market, 2015 - 2018, USD Million
TABLE 269 Japan Web Analytics Market, 2019 - 2025, USD Million
TABLE 270 Japan Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 271 Japan Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 272 Japan Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 273 Japan Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 274 Japan Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 275 Japan Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 276 India Web Analytics Market, 2015 - 2018, USD Million
TABLE 277 India Web Analytics Market, 2019 - 2025, USD Million
TABLE 278 India Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 279 India Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 280 India Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 281 India Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 282 India Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 283 India Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 284 South Korea Web Analytics Market, 2015 - 2018, USD Million
TABLE 285 South Korea Web Analytics Market, 2019 - 2025, USD Million
TABLE 286 South Korea Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 287 South Korea Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 288 South Korea Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 289 South Korea Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 290 South Korea Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 291 South Korea Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 292 Australia Web Analytics Market, 2015 - 2018, USD Million
TABLE 293 Australia Web Analytics Market, 2019 - 2025, USD Million
TABLE 294 Australia Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 295 Australia Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 296 Australia Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 297 Australia Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 298 Australia Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 299 Australia Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 300 Singapore Web Analytics Market, 2015 - 2018, USD Million
TABLE 301 Singapore Web Analytics Market, 2019 - 2025, USD Million
TABLE 302 Singapore Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 303 Singapore Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 304 Singapore Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 305 Singapore Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 306 Singapore Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 307 Singapore Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 308 Rest of Asia Pacific Web Analytics Market, 2015 - 2018, USD Million
TABLE 309 Rest of Asia Pacific Web Analytics Market, 2019 - 2025, USD Million
TABLE 310 Rest of Asia Pacific Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 311 Rest of Asia Pacific Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 312 Rest of Asia Pacific Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 313 Rest of Asia Pacific Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 314 Rest of Asia Pacific Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 315 Rest of Asia Pacific Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 316 LAMEA Web Analytics Market, 2015 - 2018, USD Million
TABLE 317 LAMEA Web Analytics Market, 2019 - 2025, USD Million
TABLE 318 LAMEA Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 319 LAMEA Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 320 LAMEA On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 321 LAMEA On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 322 LAMEA Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 323 LAMEA Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 324 LAMEA Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 325 LAMEA Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 326 LAMEA Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 327 LAMEA Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 328 LAMEA IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 329 LAMEA IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 330 LAMEA Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 331 LAMEA Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 332 LAMEA BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 333 LAMEA BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 334 LAMEA Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 335 LAMEA Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 336 LAMEA Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 337 LAMEA Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 338 LAMEA Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 339 LAMEA Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 340 LAMEA Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 341 LAMEA Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 342 LAMEA Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 343 LAMEA Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 344 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 345 LAMEA Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 346 LAMEA Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 347 LAMEA Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 348 LAMEA Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 349 LAMEA Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 350 LAMEA Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 351 LAMEA Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 352 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 353 LAMEA Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 354 LAMEA Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 355 LAMEA Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 356 LAMEA Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 357 LAMEA Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 358 Brazil Web Analytics Market, 2015 - 2018, USD Million
TABLE 359 Brazil Web Analytics Market, 2019 - 2025, USD Million
TABLE 360 Brazil Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 361 Brazil Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 362 Brazil Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 363 Brazil Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 364 Brazil Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 365 Brazil Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 366 Argentina Web Analytics Market, 2015 - 2018, USD Million
TABLE 367 Argentina Web Analytics Market, 2019 - 2025, USD Million
TABLE 368 Argentina Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 369 Argentina Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 370 Argentina Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 371 Argentina Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 372 Argentina Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 373 Argentina Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 374 UAE Web Analytics Market, 2015 - 2018, USD Million
TABLE 375 UAE Web Analytics Market, 2019 - 2025, USD Million
TABLE 376 UAE Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 377 UAE Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 378 UAE Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 379 UAE Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 380 UAE Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 381 UAE Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 382 Saudi Arabia Web Analytics Market, 2015 - 2018, USD Million
TABLE 383 Saudi Arabia Web Analytics Market, 2019 - 2025, USD Million
TABLE 384 Saudi Arabia Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 385 Saudi Arabia Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 386 Saudi Arabia Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 387 Saudi Arabia Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 388 Saudi Arabia Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 389 Saudi Arabia Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 390 South Africa Web Analytics Market, 2015 - 2018, USD Million
TABLE 391 South Africa Web Analytics Market, 2019 - 2025, USD Million
TABLE 392 South Africa Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 393 South Africa Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 394 South Africa Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 395 South Africa Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 396 South Africa Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 397 South Africa Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 398 Nigeria Web Analytics Market, 2015 - 2018, USD Million
TABLE 399 Nigeria Web Analytics Market, 2019 - 2025, USD Million
TABLE 400 Nigeria Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 401 Nigeria Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 402 Nigeria Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 403 Nigeria Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 404 Nigeria Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 405 Nigeria Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 406 Rest of LAMEA Web Analytics Market, 2015 - 2018, USD Million
TABLE 407 Rest of LAMEA Web Analytics Market, 2019 - 2025, USD Million
TABLE 408 Rest of LAMEA Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 409 Rest of LAMEA Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 410 Rest of LAMEA Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 411 Rest of LAMEA Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 412 Rest of LAMEA Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 413 Rest of LAMEA Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 414 Key information – IBM Corporation
TABLE 415 Key Information – Google, Inc.
TABLE 416 Key Information – MicroStrategy, Inc.
TABLE 417 Key Information – Adobe, Inc.
TABLE 418 Key Information – Splunk, Inc.
TABLE 419 Key Information –Salesforce.com, Inc.
TABLE 420 Key Information – Teradata Corporation
TABLE 421 key information – Verizon Communications, Inc.
TABLE 422 Key information – At Internet Ltd.
TABLE 423 Key information – SAS Institute, Inc.
TABLE 424 Key Information – Facebook, Inc.
TABLE 425 key information – Microsoft Corporation

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
FIG 5 Swot analysis: IBM Corporation
FIG 6 Recent strategies and developments: Google, Inc.
FIG 7 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 8 Swot analysis: microstrategy, Inc.
FIG 9 Recent strategies and developments: Adobe, Inc.
FIG 10 SWOT Analysis: Adobe, inc.
FIG 11 SWOT Analysis: Splunk, Inc.
FIG 12 Recent strategies and developments: Salesforce.com, Inc. (Tableau Software, Inc.)
FIG 13 SWOT Analysis: Salesforce.com Inc.
FIG 14 SWOT Analysis: Teradata Corporation
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 Recent strategies and developments: At Internet Ltd.
FIG 17 Recent strategies and developments: Facebook, Inc.
FIG 18 SWOT Analysis: Facebook, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation

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