The Global Web Content Management Market size is expected to reach $16.2 billion by 2027, rising at a market growth of 14.8% CAGR during the forecast period. A software system that includes a set of tools, which helps a company to organize digital data on a website, is known as web content management. It is one of the essential components used for the growth of a company because content marketing is the key to roll out any digital marketing campaigns. By using a web content management system, companies can get a central interface, which allows easy & simple editing of the content and can help in adding various kinds of media before the publication of the content.
Web content management enables companies to be more flexible and also helps them to customize their content through various tools, which fits their requirement. In addition, web content management can be implemented on premise or on the cloud and supports companies to expand their business and improve their brand image. Customer engagement plays a vital role in a company’s growth, which can be improved by implementing a web content management system.
Nowadays, customer engagement is one of the major challenges faced by companies. Due to the emergence of digital platforms, the customers’ expectations have increased significantly and they want to get quick services for themselves. Thus, companies have started publishing the appealing content to retain their customer engagement and provide customized content, which can only be attained by utilizing a web content management system.
The global COVID-19 pandemic has impacted almost every domain of society. Business & manufacturing units in several nations were closed due to the imposed lockdown as the number of COVID-19 cases was increasing. The fight against pandemic is still on and thus, it would have a significant impact on various sections of society. Moreover, the adoption of work-from-home culture and online classes has boosted digitalization across the world. Every organization has transformed its working through the digital solution, which would augment the growth of the web content management market.
Based on Component, the market is segmented into Solutions and Services. The integrated solution segment growth is attributed to the capability of the integrated web content management solution to be offered as a component of a suite or platform. It is combined with one solution to deliver numerous advantages to the end-users. All such advantages involve editing tools, personalization, digital asset management, document management, and record retention. Through this, customers can get various data protection offerings out of a single solution.
Based on Application, the market is segmented into Website Management, Social Media Management & Access Control, Document Management, Content Scheduling/ Deployment, Workflow Management and Others. The segment of social media management is anticipated to record a significant growth rate over the forecast period. It is due to the factors like the growing requirement of organizations to improve their online presence on various social media platforms by making, publishing and evaluating user posts.
Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on deployment type, the web content management market is divided into cloud and on-premises. The cloud deployment segment is estimated to showcase a significant growth rate over the forecast period. It is due to the minimum requirement for time & capital, along with the easy deployment option. Such aspects are fueling the global guidelines emerged due to the COVID-19 pandemic situation where social distancing and online shopping is at a peak, which would further boost the adoption of cloud-based web content management solutions & services.
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. The Large Enterprises market dominated the Global Web Content Management Market by Enterprise Size 2020. The Small & Medium Enterprises market is expected to witness a CAGR of 16.4% during (2021 - 2027).
Based on End User, the market is segmented into Media & Entertainment, Retail & eCommerce, Travel & Hospitality, Healthcare, Telecom & IT, Government & Public Sector and Others. the healthcare & life sciences vertical would register a substantial growth rate over the forecast period. The emerging need to manage patient records and enhanced patient care in real-time over various channels are surging the adoption of web content management solutions and services. Additionally, demand for improved patient experiences and better & quality care for customized treatments in real-time would also support the growth of the web content management systems across the healthcare & life sciences industrial segment.
| Report Attribute | Details |
|---|---|
| Market size value in 2020 | USD 5.7 Billion |
| Market size forecast in 2027 | USD 16.2 Billion |
| Base Year | 2020 |
| Historical Period | 2017 to 2019 |
| Forecast Period | 2021 to 2027 |
| Revenue Growth Rate | CAGR of 14.8% from 2021 to 2027 |
| Number of Pages | 353 |
| Number of Tables | 573 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Component, Application, Deployment Type, Enterprise Size, End User, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America would emerge as the leading region in the web content management market during the forecast period. This growth is attributed to the factors like rising technological improvements and the increasing number of key market players in this region. North America region consists of various developed nations that have high technological adoption rates.
Free Valuable Insights: Global Web Content Management Market size to reach USD 16.2 Billion by 2027
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Microsoft Corporation is the major forerunner in the Web Content Management Market. Companies such as Sitecore, Inc., HubSpot, Inc. Upland Software, Inc. are some of the key innovators in the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Microsoft Corporation, OpenText Corporation, IBM Corporation, HCL Technologies Ltd. (HCL Enterprises), Sitecore, Inc., Progress Software Corporation, HubSpot, Inc., Upland Software, Inc., and Kentico Software LLC.
By Component
By Application
By Deployment Type
By Enterprise Size
By End User
By Geography
The global web content management market size is expected to reach $29.3 billion by 2027.
The growing preference of companies towards cloud-based SaaS content management system are driving the market in coming years, however, Interoperability concerns because of the data integration have limited the growth of the market.
Adobe, Inc., Microsoft Corporation, OpenText Corporation, IBM Corporation, HCL Technologies Ltd. (HCL Enterprises), Sitecore, Inc., Progress Software Corporation, HubSpot, Inc., Upland Software, Inc., and Kentico Software LLC.
Every organization has transformed its working through the digital solution, which would augment the growth of the web content management market.
The North America market dominated the Global Web Content Management Market by Region in 2020.
The Asia Pacific is projected to witness a high growth rate over the forecast period.
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