The market research activities are no more limited to just searching for market opportunities, rather has expanded its horizons to validation of viewpoints irrespective of the departments, to a successful implementation of a strategy. However, the limitations about the authenticity along with the availability of data and more so with the deliverable format along with its representation pose a question mark on the market research offerings these days.
Nevertheless, observable advances in the market research sector such as the evolution of targeted research methodologies and its application has found its place in the mainstream business environment. Primary research played a pivotal role in unearthing deeply rooted market insights required for strategic decision making processes. Further, with the rising adoption of the internet technologies, the flow of multi-layered information available through secondary research, coupled with strategically targeted primary research activities facilitated access to a wide spectrum of available information.
The collaboration of two independent research methodologies, namely primary and secondary research directly contributed to the development of wide variety of research studies that supplemented research requirements at different levels of decision making.
In today’s prevailing research environment, the market research industry is flooded with traditional offerings such as business consults, syndicated research reports, Company profiles and so on and so forth. These offerings undoubtedly assisted the organizations substantially till the recent past. However, with the rising competitive business environment, vibrant market landscapes with differentiated business goals are in the rise, negotiating on business decisions with a very limited timeframe. The thin timelines available and traditional market oriented research offering has created significant gap that needs to be bridged to balance the expectation of market participants.
The aforementioned market situation paved way to analytics as a tool, promising handshake between market research offering and demanding businesses. Abundant availability of data today makes its interpretation a mammoth task, and to pinpoint hidden insights is even more challenging a task. Knowledge based value (KBV) research is a brain child that bloomed as a promise to the business world. With years of market tracking, the need for a revolutionary tool was inevitable. Years of cumulative experience helped the team KBV to develop a proprietary tool that bridges the gap of inconsistent data flow to the stakeholders. The “MARKET RESEARCH & ANALYTICS TOOL”, a brain child of KBV would streamline data flow to the stakeholders; consequentially, making market research simpler and extracting insights seamless.