“Global Zero Trust Security Market to reach a market value of USD 101.39 Billion by 2031 growing at a CAGR of 16.1%”
The Global Zero Trust Security Market size is expected to reach $101.39 billion by 2031, rising at a market growth of 16.1% CAGR during the forecast period.
The North America segment recorded 34% revenue share in the market in 2023. This dominance was driven by the high adoption of advanced cybersecurity solutions, stringent regulatory frameworks, and the increasing frequency of cyber threats targeting enterprises and government institutions. The presence of major cybersecurity vendors, growing investments in cloud security, and the rapid expansion of remote work environments further fuelled the demand for zero-trust security solutions across industries such as BFSI, healthcare, and IT & telecom.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In November, 2024, Cisco Systems, Inc. and LTIMindtree expanded their partnership to offer next-generation Secure Access Service Edge (SASE) solutions, incorporating Zero Trust Network Access (ZTNA) and AI. This collaboration enhances secure hybrid work experiences and simplifies IT management for global clients. Moreover, In February, 2025, Check Point Software and Wiz have partnered to enhance hybrid cloud security by integrating cloud network security with Cloud Native Application Protection (CNAPP). This collaboration aims to provide unified security insights, optimized operations, and strengthened protection, aligning with Zero Trust principles.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunners in the Zero Trust Security Market. In August, 2024, Microsoft Corporation partnered with NIST to launch a Zero Trust practice guide, offering practical steps for implementation. This collaboration aims to support the expanding Zero Trust security market, helping organizations adopt secure models to mitigate risks and strengthen cybersecurity. Companies such as Cisco Systems, Inc. and IBM Corporation are some of the key innovators in Zero Trust Security Market.
The rapidly evolving cyber threat landscape is one of the primary drivers for the growth of the market. Organizations across industries are experiencing an alarming rise in cyberattacks, including ransomware, phishing, insider threats, and advanced persistent threats (APTs). These attacks are becoming more sophisticated, leveraging artificial intelligence (AI) and machine learning (ML) to bypass traditional security measures. Thus, the increasing awareness about the necessity of cybersecurity, coupled with strict data protection regulations, is fuelling the growth of the market.
Additionally, The growing adoption of IoT and connected devices in healthcare, manufacturing, smart cities, and financial services has created significant security challenges. IoT devices, including smart sensors, industrial controllers, medical equipment, and connected vehicles, often lack robust security measures, making them vulnerable to cyberattacks. Many of these devices operate with default credentials, outdated firmware, and unpatched vulnerabilities, allowing hackers to exploit them as entry points into enterprise networks. In conclusion, as industries continue integrating IoT technologies, the demand for zero trust security will rise significantly, driving market growth.
However, Implementing a zero trust security framework requires a significant upfront investment in advanced security technologies, including identity and access management (IAM), endpoint security, multi-factor authentication (MFA), network segmentation, and behavioural analytics. Organizations must also allocate resources for integrating zero trust security with existing IT infrastructure, which can be complex and costly. These costs can be a major deterrent to adoption for small and medium-sized enterprises (SMEs) with limited cybersecurity budgets. Hence, high initial investment and ongoing operational costs are impeding the growth of the market.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
Based on authentication, the market is characterized into single-factor and multi-factor. The multi-factor segment procured 49% revenue share in the market in 2023. Rising concerns over cyber threats, data breaches, and identity fraud have fuelled the demand for stronger authentication mechanisms. Multi-factor authentication (MFA), which combines two or more verification factors—such as passwords, biometrics, and OTPs—enhances security by reducing the risk of unauthorized access, making it an essential component for industries handling sensitive data, including BFSI, healthcare, and government sectors.
By deployment, the market is divided into cloud and on-premises. The on-premises segment witnessed 39% revenue share in the market in 2023. This is driven by the preference of large enterprises and government organizations for greater control over their security infrastructure. On-premises deployment offers enhanced data protection, compliance with regulatory requirements, and reduced reliance on third-party cloud providers.
Based on enterprise size, the market is segmented into SMEs and large enterprises. The SMEs segment acquired 36% revenue share in the market in 2023. With the growing adoption of digital transformation and cloud-based solutions, SMEs increasingly recognize the need for strong cybersecurity measures. Zero-trust security offers SMEs scalable and cost-effective protection against cyberattacks, insider threats, and unauthorized access. It is an essential strategy for ensuring data security and business continuity in an evolving threat landscape.
On the basis of type, the market is classified into network security, data security, endpoint security, on-premises security, and others. The data security segment recorded 24% revenue share in the market in 2023. With the growing volume of sensitive data generated and stored across cloud and hybrid environments, organizations are prioritizing data-centric security models. Zero-trust frameworks focus on encryption, access controls, and continuous monitoring to protect critical data from breaches, unauthorized modifications, and insider threats, driving demand for robust data security solutions.
By end use, the market is divided into BFSI, healthcare, retail, IT & telecom, and others. The IT & telecom segment procured 22% revenue share in the market in 2023. The rapid expansion of cloud computing, 5G networks, and IoT connectivity has increased cybersecurity risks in the IT and telecom industry. Zero-trust security solutions protect network infrastructure, prevent unauthorized access, and secure data exchanges across distributed systems. With growing concerns over data privacy and cyber espionage, IT and telecom companies prioritize zero-trust models to enhance security resilience.
Free Valuable Insights: Global Zero Trust Security Market size to reach USD 101.39 Billion by 2031
The Zero Trust Security Market remains highly competitive, driven by emerging cybersecurity startups, niche solution providers, and regional firms. Companies focus on innovation, AI-driven authentication, and adaptive access controls to gain traction. Strategic partnerships, cloud-native security, and compliance-driven solutions help smaller players compete, fostering a dynamic landscape with continuous advancements in zero-trust frameworks and threat mitigation strategies.
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment witnessed 30% revenue share in the market in 2023. The region’s strong emphasis on data privacy regulations, including GDPR, has accelerated the adoption of zero-trust frameworks among enterprises looking to enhance their cybersecurity posture. Increasing cyberattacks on financial institutions, government agencies, and healthcare providers have prompted European organizations to invest in robust security solutions, including network segmentation, continuous authentication, and endpoint security.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 31.26 Billion |
| Market size forecast in 2031 | USD 101.39 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 16.1% from 2024 to 2031 |
| Number of Pages | 344 |
| Number of Tables | 543 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Authentication, Deployment, Enterprise Size, Type, End Use, Region |
| Country scope |
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| Companies Included | Broadcom, Inc., Microsoft Corporation, Fortinet, Inc., Palo Alto Networks, Inc., IBM Corporation, Cisco Systems, Inc., Cloudflare, Inc., Check Point Software Technologies Ltd., CrowdStrike Holdings, Inc., and Forcepoint LLC (Francisco Partners) |
By Authentication
By Deployment
By Enterprise Size
By Type
By End Use
By Geography
This Market size is expected to reach $101.39 billion by 2031.
Increasing Frequency And Sophistication Of Cyberattacks are driving the Market in coming years, however, High Initial Investment And Ongoing Operational Costs restraints the growth of the Market.
Broadcom, Inc., Microsoft Corporation, Fortinet, Inc., Palo Alto Networks, Inc., IBM Corporation, Cisco Systems, Inc., Cloudflare, Inc., Check Point Software Technologies Ltd., CrowdStrike Holdings, Inc., and Forcepoint LLC (Francisco Partners)
The expected CAGR of this Market is 16.1% from 2023 to 2031.
The Cloud segment captured the maximum revenue in the Market by Deployment in 2023, thereby, achieving a market value of $62.4 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $35.2 billion by 2031.
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