The Global Zero Turn Mower Market size is expected to reach $5.3 billion by 2030, rising at a market growth of 10.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,58,032.6 units, experiencing a growth of 9.9% (2019-2022).
Rising Asian nations are expected to see an increase in zero turn mower sales due to the expanding construction sector, particularly in the residential sector. This is expected to present many opportunities for the market participants. Thus, the Asia Pacific region garnered $633.2 million revenue of the market in 2022. Due to the soaring demand for aesthetic landscaping and green building solutions, emerging "urban gardening" trends, and tremendous growth in commercial infrastructure projects.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2021, KUBOTA Corporation announced an enhancement to its Z400 line with the launch of Z411KW and Z412KW, two powerful and efficient lawn care machines designed to meet various landscaping needs. Additionally, In February, 2023, Deere & Company launched Z370R Electric Ztrak, a versatile and efficient electric zero-turn mower, ideal for various lawn care tasks, to propel customers into the future.
Based on the Analysis presented in the KBV Cardinal matrix; Deere & Company is the forerunners in the Market. In May, 2022, AriensCo’s subsidiary Ariens launched Ikon Onyx, a striking, uniquely crafted zero-turn lawn mower that comes with an expansive 52-inch cutting deck, making it an exceptional choice for your lawn care needs. Companies such as Robert Bosch GmbH., KUBOTA Corporation, Textron, Inc. are some of the key innovators in the Market.
Commercial construction projects often involve the creation of large outdoor spaces, including parks, office complexes, shopping centers, and recreational areas. The maintenance of these green spaces becomes a priority after construction. Zero-turn mowers are efficient tools for maintaining lawns and landscaping in these areas. Many commercial construction projects lead to the creation of properties that need ongoing maintenance. Property management companies use zero-turn mowers to ensure these areas remain well-kept and visually appealing. Keeping these spaces well-maintained is essential for safety and aesthetics; zero-turn mowers are used for this purpose. As more commercial construction projects are initiated and completed, the need for reliable, high-performance zero-turn mowers in the post-construction maintenance phase can drive growth in this market.
Technological advancements have led to the development of more efficient, user-friendly, and environmentally friendly mowers. Modern zero-turn mowers are equipped with advanced, more fuel-efficient engines. These engines offer better performance and reduced emissions, complying with stricter environmental regulations. The market has seen the introduction of hybrid and electric zero-turn mowers. These models are quieter, produce zero emissions, and are increasingly popular in residential and commercial applications due to their eco-friendliness. Remote-controlled zero-turn mowers are used for complex or dangerous mowing tasks. Manufacturers have developed mobile apps that allow users to control and monitor their mowers from smartphones and tablets, providing greater convenience and efficiency. As technology evolves, the market will likely see further growth.
Stricter emissions standards, particularly for gas-powered engines, require manufacturers to invest in research and development to reduce emissions. This may involve developing cleaner-burning engines or transitioning to alternative fuels like propane. Achieving compliance with emissions standards can be costly. Manufacturers may need to invest substantially in technology and infrastructure to meet these requirements, affecting pricing and profit margins. As electric and alternative fuel options, such as propane or natural gas, become more popular due to their lower emissions, manufacturers must develop and promote these options to meet consumer demand and regulatory mandates. Manufacturers must assess market demand and adjust their product lines to meet these preferences. These factors pose a challenge for the market growth.
On the basis of cutting width, the market is segmented into less than 50 inches, 50 to 60 inches, and more than 60 inches. In 2022, the more than 60 inch segment dominated the market with the maximum revenue share. Zero-turn mowers with cutting decks of more than 60 inches are typically considered large or commercial-grade models. These mowers are designed for more extensive and demanding applications, such as commercial landscaping, golf course maintenance, and large estate properties. Mowers with decks larger than commercial landscaping companies commonly use 60 inches. These machines are highly efficient and can cover vast areas quickly.
Based on application, the market is fragmented into residential and commercial. The residential segment garnered a significant revenue share in the market in 2022. The primary use of zero-turn mowers in residential settings is for lawn mowing. They are highly efficient and can quickly cover large grass areas, making them well-suited for maintaining sizable lawns. Zero-turn mowers excel at providing a precise and even cut. Their ability to make tight turns allows homeowners to easily navigate obstacles, trees, flower beds, and other landscaping features.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 2.4 Billion |
| Market size forecast in 2030 | USD 5.3 Billion |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 10.2% from 2023 to 2030 |
| Number of Pages | 286 |
| Number of Table | 493 |
| Quantitative Data | Volume in Units, Revenue in USD Billion, and CAGR from 2019 to 2030 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Cutting Width, Application, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region registered the highest revenue share in the market. The increase in the number of landscaping activities and golf courses in the region is one of the primary factors contributing to the anticipated development. The North American landscaping and lawn care industry is highly developed, creating a substantial demand for efficient, high-quality grooming equipment. Professional landscapers, commercial property owners, and homeowners in North America strongly emphasize sustaining well-manicured lawns and landscapes. The market for zero turn mowers, known for their maneuverability and time-saving capabilities, aligns well with the industry's requirements.
Free Valuable Insights: Global Zero Turn Mower Market size to reach USD 5.3 Billion by 2030
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Briggs & Stratton, LLC (KPS Capital Partners), AriensCo, Husqvarna Group, Deere & Company, KUBOTA Corporation, Textron, Inc., The Toro Company, Stanley Electric Co. Ltd., Generac Holdings, Inc., and Robert Bosch GmbH.
By Application (Volume, Units, USD Million/Billion, 2019-2030)
By Cutting Width (Volume, Units, USD Million/Billion, 2019-2030)
By Geography (Volume, Units, USD Million/Billion, 2019-2030)
This Market size is expected to reach $5.3 billion by 2030.
Development in commercial construction are driving the Market in coming years, however, Stringent environmental regulations regarding zero turn mower restraints the growth of the Market.
Briggs & Stratton, LLC (KPS Capital Partners), AriensCo, Husqvarna Group, Deere & Company, KUBOTA Corporation, Textron, Inc., The Toro Company, Stanley Electric Co. Ltd., Generac Holdings, Inc., and Robert Bosch GmbH.
In the year 2022, the market attained a volume of 3,58,032.6 units, experiencing a growth of 9.9% (2019-2022).
The Commercial segment is leading the Market, by Application in 2022, thereby, achieving a market value of $3.2 billion by 2030.
The North America region dominated the Market, by Region in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.9 billion by 2030.
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